Holiday season check up: Are you effectively using store cards to foster customers for life?

LESLIE MCNAMARA | December 6, 2019

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This holiday season is forecast to reach new milestones for U.S. retailers, with sales expected to cross the trillion-dollar threshold despite it being the shortest since 2013. This crucial window also proves to be a massive opportunity to turn one-time transactions into long-term customer relationships, as foot traffic and online traffic open doors to cultivate loyalty, and  more importantly, sustain it. This holds especially true for millennial shoppers, who plan to spend more than any other generation this holiday season. The end of the year and the influx of shoppers that comes along with it is a critical reminder for retailers about the importance of getting customer loyalty right. Building lifelong customers starts with early engagement, personalized communication and a seamless point-of-sale and digital experience.

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Trendyol Group

Our mission is to serve our customers to buy what they want, when they want with the best experience driven by technology. We are a Tech company - Technology is the driver, ecommerce is the outcome. Founded in 2010, we are the largest and fastest growing mobile commerce company in Turkey and the MENA region, the largest internet employer in Turkey with a team of ca. 2000 people. In 2018, we have announced an investment and strategic partnership with Alibaba Group which also is the largest internet sector investment in Turkey to date.

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