High street sales skyrocket as heatwave provides boost for retailers

| April 23, 2018

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Last week’s mini-heatwave has provided a much-needed boost to the high street as shoppers flocked to stock up on sun cream and summer clothes. As temperatures leaped into the high 20’s, with Thursday marking the hottest April day for nearly 70 years, Waitrose reported a 400 per cent rise in sun cream sales, a 270 per cent jump in barbeque food and a 54 per cent rise in rosé wine. It also expected a 300 per cent rise in ice-cube and a 150 per cent boost in beer sales. “Our forecasting team closely monitor the weather as a rise in temperature of even just a few degrees will see huge shifts in buying patterns,” a Waitrose spokesperson said.

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NPD Travel Retail

NPD Travel Retail specializes in traveler statistics, shopper and nationality insights, and key market trends for all the major categories sold in duty-free; it is the one-stop shop for this. The practice provides clients with an understanding of this channel so they can create action-oriented plans to drive revenue. The duty-free channel includes airports, cruise and ferries, border stores, and downtown stores (mainly Asia).

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