Hey, quick question: has 'store' become a dirty word in retail?

DHANI MAU | August 15, 2019

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Welcome to our column, "Hey, Quick Question," where we investigate seemingly random happenings in the fashion and beauty industries. Enjoy.Physical retail isn't dead, only evolving. While some retailers have filed bankruptcy proceedings and closed stores en masse (you know the ones), others have swiftly opened up brick-and-mortar spaces in their wake and, interestingly, "store" seems to be the last word they want to use to describe them. Instead, it's a "pop-up," or an "experience," or a "showroom," or a "guideshop," or a "space," or a "concept," or a "long-term pop-up" (but isn't that just a st nevermind). Our question: Is the "store," as we know it, dead?

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