Hey Big Spender: B.C.'s Changing but Vibrant Retail Sector

| December 19, 2019

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Our review of industry statistics suggests that despite weak employment growth, the retail sector is vibrant. The data does not show a picture of an industry in decline, rather one that has become more productive in recent years. Here’s why.

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Avenue Code

What happens when you put together a group of talented engineers, decades of combined experience working in e-commerce, and the determination to deliver an extraordinary experience for clients, partners, and employees? You create the leading software consulting agency focused on delivering end-to-end e-commerce solutions for enterprise organizations of all kinds.

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How IoT is transforming the retail industry in 2020?

Article | March 4, 2020

The retail industry has experienced a rapid transformation in the last 20 years. And like other industries, the retail industry is also embracing the Internet of Things (IoT) technology for the innovative opportunities it offers. In fact, IoT has already been embraced in retail all around the world. For instance, the IoT in the retail market has been increasing at a whopping 20% CAGR since 2015 and it is forecasted to reach $35 billion in 2020. That being said, let’s examine the top 4 opportunities IoT technology holds for the retail industry in the year 2020 and how you can capitalize on them. Retailers that have embraced the IoT technology have already experienced benefits like reduced costs, improvement in overall performance, and enhanced customer experience.

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EU and US apparel consumption could fall by 300 billion US dollars in 2020

Article | March 4, 2020

Most European countries and the United States have been in lockdown since mid-March due to the Covid 19 pandemic, and brick and mortar stores have been closed accordingly. Although online retail continues, it is proving difficult due to falling consumer spending, transport issues and disruptions of the supply chain. A forecast by Indian management consulting company Wazir Advisors, which focuses specifically on the apparel sector, predicts a decline in apparel consumption in 2020 of 45 percent in the EU and 40 percent in the US, which could lead to a reduction by 300 billion US dollars (around 274 billion euros or close to 240 British pounds).

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3 SEO Lessons from Amazon for Ecommerce Product Pages

Article | March 4, 2020

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. Product names are important for Amazon’s site search. Thus merchants tend to go overboard there. The principle, however, is the same for optimizing search on Google or Amazon. Highly descriptive product names such as “Deck Plus #10 x 3-in Ceramic Deck Screws” leave little doubt both to searchers scanning the results page and to search engine algorithms. However, when a product name is more general, such as “Cuisinart Electric Cordless Tea Kettle,” neither searchers nor engines know with certainty what’s on the page. Which Cuisinart electric kettle is it? Stainless steel or plastic? Big or small?

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Clorox responds to gouging on amazon, turns off ads as cleaning wipes run low

Article | March 4, 2020

Clorox has stopped advertising on Amazon because its products have sold out, with shoppers having rushed to grab any disinfectant wipes available during the coronavirus outbreak. On Wednesday, Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back on advertising—an example of how the COVID-19 pandemic can create ripple effects throughout retail, advertising and beyond. Clorox also is contending with third-party sellers taking its products and selling them for exorbitant prices, part of a gouging spree that has played out online and in stores ever since consumers began hoarding products like disinfectant wipes, toilet paper, food and other goods.

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Spotlight

Avenue Code

What happens when you put together a group of talented engineers, decades of combined experience working in e-commerce, and the determination to deliver an extraordinary experience for clients, partners, and employees? You create the leading software consulting agency focused on delivering end-to-end e-commerce solutions for enterprise organizations of all kinds.

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