Harry Rosen Confidently Implements Fortinet's Security Fabric to Protect Customers

| June 26, 2019

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Established in 1954, Harry Rosen has been in business for over 64 years. They operate 15 Harry Rosen stores, 3 outlets, 2 Zonia stores and 5 David Footwear stores. Harry Rosen needed visibility to oversee their networks and identify both security and operational issues.

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Mazarine

Luxury, premium and cultural brand communication requires a discerning eye, considerable skill and a passion for 21st century technology.In its various areas of practice, Mazarine assists many of the world’s leading luxury brands with their digital strategy, advertising campaigns, product design and major event management.

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How Amazon’s Cashierless Tech Will (Or Won’t) Change The Physical Retail Landscape

Article | March 11, 2020

The advance of Amazon’s cashierless technology is not a new story to the retail beat as of 2020. Since the first AmazonGo retail location opened in early 2018 with its much-hyped walk-in, walk out retail technology designed to make the line at checkout a thing of the past, Amazon has been slowly but surely expanding the technology’s footprint there are now 26 Go stores in operation in the U.S. with new openings scheduled for New York, Chicago, Seattle and San Francisco on the agenda for his year. And, as of reports two weeks ago, cashierless tech is breaking out of the small footprint, convenience store-esque locations that are Amazon Go stores. As of the end of February, Amazon announced the tech was making its full-fledged grocery debut in the form of Amazon Go Grocery stores.

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How Retailers Can Utilize In-Store Digital Signage

Article | March 11, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | March 11, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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Next website overwhelmed after re-opening online trading

Article | March 11, 2020

Next returned to selling clothes online this morning after the fashion retailer put extra safety measures in place to ensure warehouse staff can work safely during the pandemic. However, by 9am the website had closed again, with the high street giant saying it had already received all the orders it could process for the day – but it would return tomorrow. Next had initially closed its online operations in late March amid the coronavirus crisis, in response to criticism from staff who felt unsafe at work.

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Spotlight

Mazarine

Luxury, premium and cultural brand communication requires a discerning eye, considerable skill and a passion for 21st century technology.In its various areas of practice, Mazarine assists many of the world’s leading luxury brands with their digital strategy, advertising campaigns, product design and major event management.

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