Hamleys: Empowering Store Associates

Hamleys positions itself as the finest toy shop in the world. To deliver the brand promise, Hamleys prioritized the customer and sales associates experience and undertook an upgrade of their POS system from Retail J to Oracle Retail Xstore.

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POS Solutions

Driving Success with Localization of Global E-commerce Platforms

Article | March 18, 2024

Top e-commerce platform providers streamline businesses’ localization efforts for successful global expansion. Discover the leading e-commerce companies that promise effective internationalization. Contents 1. Understanding the Going Global, Being Local Approach 2. Overcoming Challenges in Global E-commerce with Localization 3. Top E-commerce Platform Providers Ensuring Effective Expansion 3.1 Core dna 3.2 Inxeption 3.3 OroCommerce 3.4 ChannelSight 3.5 Expedite Commerce 3.6 SamCart 3.7 Pepperi 3.8 payever 3.9 Fonteva 3.10 Brikl 4. The Future Reflection 1. Understanding the Going Global, Being Local Approach The adage ‘going global, being local’ represents the necessity of localization efforts for the international expansion of e-commerce platforms. Localization enables businesses to adapt to the languages and cultures of new regions. This endeavor is significantly strengthened by organized data collection, understanding customer preferences, and forward-looking solutions like address validation APIs. Localized efforts further empower enterprises to fine-tune their international e-commerce marketing strategies along with sales and POS techniques, ensuring high customer engagement and sustainable business growth. The complementary effect between global expansion and localization can also be seen in companies’ ability to establish deep connections with international customers through comprehensive website customization, showcasing respect for cultural differences, values, and languages. Moreover, the localization of crucial products and pages allows for excellent shopping experiences for users, irrespective of their regions, guaranteeing wide acceptance and continued business success. 2. Overcoming Challenges in Global E-commerce with Localization Expanding or establishing international e-commerce platforms requires careful contemplation, as it poses many crucial hurdles that can impede business growth and result in customer discontentment. Here's a breakdown of the core challenges in e-commerce platforms faced by companies while going global and the practical solutions for countering them: Cultural and Language Variations Marketing strategies that are effective in one area or country might not work in the other. Failure to understand each region's cultural variations may lead to customer isolation and unsuccessful e-commerce localization measures. Moreover, the inability to cater to customers' language preferences may result in missed sales opportunities and deter customer engagement. Nonetheless, businesses can effectively meet such challenges through proper multilingual and translation support investments, resulting in a heightened sense of belonging among international customers. Furthermore, companies should conduct thorough market research, analyzing local trends, cultures, and preferences to customize essential products, offerings, and pages and modify their sales, marketing, and POS strategies. Data Collection and Address Veracity International data collection is another notable challenge for global e-commerce platforms, owing to various regions' differences in address formatting, languages, and cultural practices. Such incongruities not only complicate the data collection processes but also result in the loss of cross-border customers. Yet, extensive, standardized, and accurate data can be collected by employing advanced analytics tools and incorporating address validation APIs. The solution further entails complying with significant data protection regulations such as CCPA or GDPR, which remain imperative in protecting customer safety. Not to mention, through effective secure transmission protocols and data encryption, businesses can improve data security during its collection, processing, and storage processes. Payment Preferences Cross-border transactions require companies to deal with varied payment methods, currency conversion fees, fluctuating values, and exchange rates, which can impact customer satisfaction and business profitability. The diversity of payment gateways further adds to security concerns, while other factors like compliance obligations and technological infrastructure affect the companies' POS strategies. Therefore, to meet the diverse preferences of various regions, businesses must actively offer international customers multiple payment options, enabling seamless transactions at POS stations. Significantly, by partnering with credible financial institutions and payment gateways, supporting the local currency, and adopting fraudulence identification measures, companies can vigorously promote customer experience. Businesses must also clearly communicate the payment fees and currency conversion rates, elevating customer trust and ensuring continual operational success. Shipping and Logistics Requirements From handling diverse shipping requirements to fulfilling customer expectations of quick order deliveries, e-commerce internationalization notably requires the completion of exacting tasks. Besides, businesses may face heightened expenditures and remain prone to shipping delays or loss, which could adversely impact customer experience. That said, companies can overcome this hurdle by meticulously streamlining shipping and logistics processes. This can be ensured through establishing local warehouses, collaborations with expert local and international shipping providers, and using advanced inventory management systems for optimal warehouse inventory management. Such measures ensure effortless last-mile deliveries, portfolio variegation, and smooth transactions. Compliance Obligations The diversity of jurisdictions, which entail data protection, consumer rights, product standards, and taxation, poses a considerable challenge for global e-commerce. Traversing these diverse regulatory requirements demands substantial resources and knowledge to ensure compliance and avoid legal problems. Indeed, complying with various countries' market and legal regulations poses a big challenge for global e-commerce platforms. Yet, measures like strategic partnerships with legal experts or consultants experienced in target and new market regulations can help businesses prevent issues associated with regulatory compliance. Moreover, setting up an internal compliance monitoring unit and regularly updating business strategies to fit changing regulatory environments can help companies attain business growth and mitigate legal troubles. 3. Top E-commerce Platform Providers Ensuring Effective Expansion With 24/7 accessibility and enviable marketplace exposure, the leading e-commerce platform providers are securing the success of businesses’ expansion endeavors. Listed below are the top companies that promise successful expansion of businesses: 3.1 Core dna With a notable integrated platform for content and commerce, Core dna facilitates effortless scaling for e-commerce platforms of mid-market to enterprise businesses. The company utilizes a cloud-native and API-first strategy, empowering firms to establish seamless customer experiences across varied channels. It renders innovative developer tools, structured content management abilities, and unmatched support services to businesses, helping them manage high-traffic volumes and expand their e-commerce platforms. From helping teams handle content to offering promising tools like AI Assistant and Visual Page Builder, Core dna enables businesses to thrive in the digital environment. The company’s platform is built on a secure cloud infrastructure, which entails API-led integrations, performance optimization, and responsive, design capabilities. Core dna effectively ensures scalability and adaptability for global audiences through its strong multi-language support, content scheduling, and versioning. Furthermore, it helps businesses handle checkouts, payments, carts, products, and promotions, providing them with tools for lead capturing, email marketing, and customer segmentation. 3.2 Inxeption A pioneer in the industrial commerce sector, Inxeption endeavors to streamline industry processes and connectivity, empowering e-commerce platforms to succeed in the digital arena. The company aims to simplify online sales processes and leverages blockchain technology for ultimate business success, affording unparalleled transparency, security, and operational efficiency. Its vertical marketplaces give buyers easy access to trusted sellers and offer suppliers effective sales channels to expand their online businesses. With Inxeption’s Managed Store, businesses can turn their offline product listings into online ready-to-buy catalogs. It provides unique tools for advertising, credit checks, order fulfillment, and the launch of extended payment term programs. The company further enables businesses to widen their reach and expand their audience through advanced audience databases and digital marketing tools. Importantly, it provides companies with real-time analytics, helping them gain greater supply chain visibility and make well-informed decisions. 3.3 OroCommerce Through its impressive suite of platforms, OroCommerce empowers businesses to optimize their sales processes, gain a 360-degree view of their customers, and create responsive design applications. The company mainly offers innovative solutions to B2B businesses to efficiently build and scale their commercial operations, ensuring high customer engagement and satisfaction. OroCommerce boasts promising CRM and marketplace solutions, providing businesses with features like configure price quote (CPQ) and request for quote (RFQ) to meet their diverse needs. Other features like digitized product listings and multiple payment options help companies automate and refine their operations efficiently. Not to mention, through the OroMarketplace platform, the company offers innovative digital marketplace management software, which can adjust to multiple corporate structures and render stock visibility and scalability for growth. Furthermore, it allows businesses to expand nationally or globally, giving them significant insights into sales activity and enabling operators to create new revenue sources through promotions, value-added services, and memberships. 3.4 ChannelSight As a leading digital solutions provider, ChannelSight renders crucial insights into user engagement to businesses, enabling them to maximize conversions and leverage data to enhance product performance. The company boasts a vast network of retail partners and undertakes measures to strengthen businesses’ online presence. With exemplary tools and strategies, it empowers e-commerce platforms to give enjoyable shopping experiences to users across different touchpoints, promoting their expansion and profitability. Notably, the company offers customers various features that help businesses make their media shoppable, predict inventory trends, attain top search placements, and optimize conversions. Through its e-commerce enablement platform, it makes integration with social media platforms, online retailers, and digital touchpoints easier. Likewise, its prominent ‘Buy Now’ technology helps businesses sell products directly through online videos and social media posts, simplifying checkout processes and driving peak financial gains. 3.5 Expedite Commerce Expedite Commerce leverages innovative methodologies and cloud-based solutions to help B2B companies transform their e-commerce platforms for more significant revenue generation. The company provides after-sales support, enabling sales, finance, and marketing leaders to meet the digital world's challenges effectively. Its impressive e-commerce platform offers features like flexible product listings, secure payment processes, and tailorable storefronts, ensuring easy scaling and sales growth for businesses. With its all-inclusive suite of solutions, Expedite Commerce offers B2B companies e-commerce storefront and CPQ solutions and Guided Digital Discovery tools that enhance confident purchases and customer experiences. The company’s exceptional Digital Guided Selling Software further allows for personalization of buying experiences and renders scalable solutions. Moreover, the company simplifies various processes through its Contract Lifecycle Management feature, ensuring operational agility and accuracy. 3.6 SamCart Transforming digital sales for entrepreneurs and small-scale businesses, SamCart is an innovative e-commerce platform provider that strives to simplify online sales through the creation of user-friendly interfaces and efficient checkout pages. Established in 2013, the company has grown remarkably, empowering creators to enhance customer engagement via effortless checkout experiences and limitless customization. With multiple impressive features, SamCart promises smooth transaction experiences. For instance, its Embedded Checkout feature allows for effortless incorporation of checkout into any website page, augmenting customer convenience. The company’s drag-and-drop editor further allows for seamless customization, and its Popup Checkout option renders quick checkout abilities to users. Similarly, the Sales Page feature lets businesses enhance shopping experiences through multimedia content, maximizing sales and profitability. 3.7 Pepperi Pepperi is a prominent B2B e-commerce and mobile sales solutions provider. It enables businesses to expedite their sales operations and drive financial gains. Through sales force automation, route accounting, retail execution, and more, the company helps firms effectively address their customers’ needs and drive success in their expansion ventures. From allowing users to establish tailored digital storefronts to enhancing their back-office workflows, Pepperi undoubtedly renders a scalable and dependable solution to achieve B2B excellence. Significantly, with its Unified Commerce platform, Pepperi refines all sales functions, ensuring tailored experiences for sales reps and buyers. Also, its Mobile Order Taking App for Sales Reps helps augment order effectiveness and customer interactions, while the Retail Execution Platform helps businesses enhance their in-store operations. The company also provides comprehensive insights into customer actions through its Inside Sales and Support feature, assisting businesses to make well-informed decisions, undertake expansion, and enhance operational productivity. 3.8 payever A forward-thinking fintech firm, payever empowers businesses by streamlining and securing payment processes, rendering them multi-currency and multi-language support. The company provides cost-effective pricing models and payment options that address varied scenarios and allow for seamless transactions, helping businesses with their scaling endeavors. Furthermore, through its adaptable commerce platform, payever provides for the integration of crucial tools like invoicing, online payment processing, and POS systems. The company boasts an impressive array of services and tools focused on refining checkout processes. With striking API integration and consolidated transaction management, it helps businesses skillfully meet the demands of the digital business world. Also, from payment initiation at POS to enabling transactions through QR codes and tailored links, payever addresses different payment situations, including international payments, making it effortless for businesses to widen their operations. 3.9 Fonteva Fonteva specializes in cloud-based software solutions and caters to non-profits, associations, and event-based organizations. Fonteva delivers highly modifiable events, membership, and e-commerce applications, enabling easy scalability and integration with other business solutions. The company’s prominent array of tools allows for successful event operations, including coordination, fundraising, and membership management, which augment the overall attendee experience and welcome new possibilities. Significantly, Fonteva enhances revenue potential through a promising suite of features, including integrated shopping carts, revenue accounting, and an online storefront. It further boasts impressive reporting features, providing insights into customer demographics, revenue accounting, and order management, which ensure sound decision-making. From personalized pricing options to comprehensive tools for the growth of e-commerce companies, Fonteva renders multiple merits to businesses, making for streamlined operations and high customer satisfaction. 3.10 Brikl A premier provider of progressive e-commerce solutions for the custom and promotional products sector, Brikl aims to enhance online selling and design processes. The company offers firms a promising platform for creating and selling tailored products. Its prominent offerings include highly intuitive designs and customization tools that allow businesses to modify products to meet customer needs. Notably, with its on-demand platform, Brikl enables quick setup of firm and team stores, employing user-friendly drag-and-drop functionality. It further boasts features like bulk logo addition and vector designs and facilitates the creation of catalogs and easy product customization. Businesses can import live stock data and utilize marketing support for better brand visibility and enhanced revenue growth. From effective asset creation to expert content and video production, the Brikl Creators platform helps businesses maintain a strong brand relevance across varied channels. 4. The Future Reflection The journey toward successful global expansion for e-commerce platforms indubitably demands a localized approach. From meeting paramount obstacles like linguistic diversity and intricacies of shipping to ensuring far-reaching acceptance for brands, the e-commerce localization process greatly benefits businesses. Similarly, the future of global expansion of e-commerce companies would lie in the continual incorporation of adaptation efforts with advanced technologies and data-driven techniques. Companies must accelerate such pursuits by partnering with major e-commerce platform providers, capitalizing on cloud-native solutions, streamlined payment systems, and modular architectures. Additionally, considerable emphasis should be placed on sustainability and eco-friendly practices and the use of composable commerce that stays poised to usher in unmatched adaptability and responsiveness, reflecting a promising trend in e-commerce. Ultimately, with the power of forward-thinking technology, customization, and sustainability, firms can leverage all the necessary ingredients to drive success in tomorrow’s digital world.

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POS Solutions, POS Retail, Ecommerce Merchandising

Digital Payments – Preferred Way To Exchange Money

Article | June 10, 2024

In the past several years, the evolution of the payments industry has been remarkable. The digital payment business is expanding fast and is an open area for competitors. Globally, the emergence and implementation of digital payment solutions results from diverse requirements. The digital payments ecosystem is being propelled by three significant factors: technology, customer demand, and regulations. Insights Into Digital Payments Evolution The Internet of Things, APIs, point of sale (POS), mobile wallets, and tokenization create a seamless payments ecosystem by digitally connecting every industry with the payments environment. Consumer demand drivers can be broken down into subcategories, such as real-time payments, a better user experience, and personalization. In 2021, the market for digital payments was estimated at USD 7.36 trillion. It is expected to reach USD 15.27 trillion by 2027, with a CAGR of 12.38% between 2022 and 2027. The technical improvements of smartphones, digital payment cards, and point-of-sale terminals in retail stores are driving the expansion of the industry. According to American Express, the COVID-19 pandemic significantly impacted cardholder spending. Companies are offering contactless payment options to attract customers. This has made the contactless function a global competitive advantage for companies. In light of the preceding progress and development, let's explore what 2022 has in store for you. Look closely at any changes to digital payment methods that could be important in 2022. The Most Prevalent Digital Payment Trends – 2022 Biometric Authentication In 2022, biometric authentication will increase as a trend in the digital payment industry. Biometric authentication utilizes a person's biological and anatomical traits. In addition to fingerprint scanners, face recognition, iris recognition, heartbeat analysis, and vein mapping, the verification process also incorporates fingerprint scanners. It is a very secure payment system based on the unique qualities of each individual. Additionally, it helps establish consumer loyalty and trust. Contactless Payments Customers may make contactless payments by just waving their smartphone in front of the reader. Thus, the payment method becomes faster and more convenient than card insertion. Contactless payments are more secure due to the rapid transfer of encrypted data to the point-of-sale gadget. Mobile Point of Sale Mobile-point-of-sale (mPOS) is a breakthrough technology since it liberates retailers from storefronts and in-store payments. Instead, it is a portable register that operates on a tablet, smartphone, or mobile device. Mobile POS has significantly altered a store's payment procedure by making it more efficient and adaptable. According to Global Market Insights, mPOS will grow at a 19% CAGR between 2020 and 2026. Mobile Wallet Transaction According to Juniper Research, digital and mobile wallet usage will surpass 4.4 billion by 2025. Mobile wallets do not require a real bank account and keep all payment information securely and compactly. This is enabled through Near Field Communication (NFC) technology, which allows devices in close proximity to communicate and share data quickly. With the rise in demand for contactless payments, NFC has become a prominent term in digital payments. Final Word There are many proven ways to send money around the world. It is essential to consider how money moves across borders. The answer depends on the payment's context. Today's businesses want diverse and straightforward methods for international money transfers. The choices available to enterprises range from SWIFT and ACH transfers to digital wallets and cheques to credit cards and even crypto money. Digital payments enable organizations to conduct money transfers efficiently, transparently, and cost-effectively. This will encourage the global economy to continue expanding and strengthening further.

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POS Retail

Ecommerce Merchandising Strategy for Peak Sales Results

Article | May 10, 2024

Optimize your ecommerce merchandising strategy with ecommerce top-tier tools and solutions. Perfectly manage and present your product data to enhance customer interaction and achieve ecommerce success. Contents 1. Merchandising in the Age of Ecommerce 2. Strategic Product Placement: The Heart of Online Merchandising 3. Visual Merchandising: Crafting Compelling Digital Narratives 4. Leveraging Data for Dynamic Merchandising 5. Featured Ecommerce Companies and Tools 5.1. Bloomreach 5.2. 1WorldSync 5.3. Algolia 5.4. Bluecore 5.5. Bridgeline 5.6. RichRelevance 5.7. Shopware 5.8. Coveo 5.9. EDITED 5.10. Akeneo 6. Summation: A Nod to Ecommerce Merchandising's Critical Impact 1. Merchandising in the Age of Ecommerce Ecommerce has seen a staggering rate of adoption and growth, reshaping consumer behavior and business strategies alike. It has transformed the world of traditional retail, making the transition from physical stores to digital platforms a critical move for businesses worldwide. The essence of ecommerce merchandising lies in creating an online environment that mirrors the tactile and visually rich experience of in-store shopping, adapting to the habits of the modern online shopper. Despite the economic downturn during the pandemic, the ecommerce sector witnessed significant expansion, becoming the primary channel for many sellers and buyers. The global ecommerce revenue saw a remarkable increase of approximately 19% during the initial phase of the pandemic in 2020, showcasing the resilience and adaptability of the digital marketplace. An effective ecommerce merchandising strategy is a blend of smart product placement, dynamic visual storytelling, and insightful data-driven decision-making. It aims to create a compelling online environment that mirrors the physical retail experience, ensuring that products not only reach their target audience, but deeply resonate with them. With 95% of purchases expected to become online by 2040, understanding the intricacies of ecommerce merchandising should be every retailer's raging priority. [Source: angroid] Prior to the pandemic, ecommerce accounted for only seven percent of grocery retail sales. However, this figure climbed to ten percent amid the pandemic, illustrating a significant shift in consumer shopping habits toward online platforms. Small and medium B2B companies worldwide also felt the positive ripple effects, with the US small business ecommerce revenue share jumping from 17% to 19% and a notable 31% overall increase in ecommerce penetration. The rapid evolution of ecommerce has made it an essential part of the global retail landscape, with continuous growth expected in the coming years. Merchandising in ecommerce focuses on leveraging digital tools and platforms to effectively reach and engage consumers, driving conversions and loyalty. It mirrors the intuitive, sensory-guided experiences of physical stores within the digital realm, fostering an environment where products not only find their audience, but also resonate with them on a profound level. Let’s delve into the multifaceted approach required to refine your ecommerce merchandising strategy, ensuring your online store not only meets, but exceeds the expectations of today's discerning consumer. 2. Strategic Product Placement: The Heart of Online Merchandising Ecommerce merchandising is the harmonious blend of strategic product placement, compelling visual storytelling, and data-driven decision-making in an online setting. Incorporating top PIM softwarecan significantly enhance this blend by centralizing, organizing, enriching, and distributing product data across multiple channels and platforms. Having said that, product placement remains at the heart of online merchandising embedding itself into the very essence of customer engagement, conversion optimization, and brand loyalty. 2.1 Harness the Power of Strategic Product Display Elevate your ecommerce platform with the precision of a gallery curator. Think of your online space as an exhibition where each product is a masterpiece, meticulously placed to capture attention and inspire action. The strategic arrangement, coupled with compelling visuals, transforms the casual browser into a committed buyer, underlining the importance of aesthetics in digital commerce. 2.2 Leverage Data-Driven Wisdom for Unmatched Precision In the realm of digital commerce, data is the compass that guides every decision. Employ data-driven insights to tailor your offerings to the nuanced preferences of your audience. This approach sharpens marketing strategies and elevates customer experiences, turning insights into actions that drive growth and customer satisfaction. 2.3 Craft Immersive Shopping Experiences Imagine crafting an online environment so engaging that it rivals the allure of physical stores. Through innovative use of technology and storytelling, create an immersive shopping journey that captivates from the first click. This digital alchemy involves weaving together vivid product narratives, seamless navigation, and personalized touchpoints that improve customer experience and resonate with your audience on a profound level. 2.4 Empower Your Brand with Visual Storytelling Visuals speak louder than words in the digital bazaar. Employ dynamic visual storytelling to showcase your products in a way that tells a story, evokes emotions, and ignites the imagination. This method highlights the uniqueness of your offerings and builds a memorable brand identity that stands out in a saturated market. 3. Visual Merchandising: Crafting Compelling Digital Narratives The visual aspect of your online store plays a critical role in capturing and maintaining the interest of potential buyers. High-quality images, engaging videos, and immersive layouts are essential for improving product discovery and enhancing their value and appeal. 3.1 Tips for Maximizing Visual Impact High-Quality Product Imagery: Use high-resolution images that accurately represent your products. Offering multiple views and zoom functionality helps customers get a better sense of the product, leading to increased confidence in their purchase decisions and making ecommerce experience more enticing to shoppers. Lifestyle Photography and Videos: Beyond mere product shots, incorporate lifestyle images and videos that show your products in use. This helps customers visualize the products in their own lives, enhancing the emotional connection and perceived value. Implementing lifestyle photography and videos bridges the gap between online shopping and the tangible feel of a physical store. Consistent Branding: Ensure that your visual content aligns with your brand identity. Consistency in style, color schemes, and messaging reinforces brand recognition and builds trust with your audience, fostering a fulfilling customer experience every time they browse product pages. 3.2 Homepage Optimization Your homepage serves as the gateway to your brand’s world. It should encapsulate your value proposition, highlight current promotions, and guide visitors towards key products or categories. Engaging content, coupled with clear CTAs, lays the foundation for a journey ripe with potential for discovery and conversion. 3.3 Product Grouping and Categorization Organize your offerings in a way that reflects the natural browsing and buying patterns of your target audience. Effective categorization and content marketing enhances discoverability and simplifies the decision-making process for customers, thereby reducing friction and bolstering sales. 3.4 Personalization and Recommendation Engines Utilize data analytics and AI-driven tools to offer personalized product recommendations. This not only enhances the user experience by making it more relevant and engaging but also increases the likelihood of upselling and cross-selling. 4. Leveraging Data for Dynamic Merchandising The ability to collect, analyze, and act on data is a powerful advantage of an effective ecommerce merchandising strategy. Ecommerce platforms are treasure troves of insights into customer preferences, behaviors, and feedback. 4. 1 Customer Behavior Analysis Monitor how visitors interact with your site. Which products are they drawn to? Where do they spend the most time? Insights from these behaviors can guide adjustments to your merchandising strategy, ensuring you’re always aligning with customer interests. 4.2 A/B Testing Regularly test different elements of your ecommerce site, from product placements to the design of CTAs. This iterative process allows refining the ecommerce merchandising approach based on concrete data, optimizing the user experience and increasing conversion rates. 4.3 Feedback Loops Encourage and analyze customer feedback. Reviews, ratings, and direct feedback can provide invaluable insights into product performance, customer satisfaction, and areas for improvement. Mastering ecommerce merchandising is a journey of continuous learning, experimentation, and adaptation. By focusing on strategic product placement, leveraging the power of visual storytelling, and harnessing data for informed decision-making, online shopping experiences can exceed customer expectations. 5. Featured Ecommerce Companies and Tools The ultimate goal of ecommerce merchandising is not just to sell products, but to build lasting relationships with customers, fostering a sense of loyalty and trust that propels brands to new heights. Here are ten ecommerce solution providers that empower digital merchandising with their signature capabilities. 5.1Bloomreach Bloomreach is pioneering the art of digital experiences with a vision that transcends mere convenience. The company is dedicated to delivering experiences that are not just incredible but also unforgettable, transforming everyday digital interactions into something extraordinary. Key attributes Business Empowerment: Enabling companies to create compelling digital narratives. Visionary Outlook: Setting new standards in the digital experience landscape. Enriched Global Presence: Influencing lives and businesses worldwide. Digital Craftsmanship: Fusing simplicity with spellbinding experiences. Growth Catalyst: Transformative experiences as a driver for business growth. 5.21WorldSync 1WorldSync champions product content orchestration, simplifying content creation and distribution to power ecommerce and digital retail with accurate, consistent information. As a leading commerce network, 1WorldSync boasts an impressive influence, powering 87% of the world’s top brands and retailers. Key attributes Content Orchestration Leader: Focused on high-quality, relevant content. Market Influence: Serving top brands and retailers globally. Business Performance: Demonstrated impact on efficiency and conversions. Innovative Ownership: Supported by Battery Ventures for continued excellence. Comprehensive Information Access: Local and global product information reach. 5.3Algolia Algolia defines the epitome of search and discovery in the digital realm, harnessing AI to instantly connect users with what they seek. According to a Forrester Consulting study, customers gain a 382% return on investment with less than a six-month payback period when deploying the Algolia Search and Discovery platform. Key attributes End-to-End AI Platform: Combining NLP and vector search on a unified API. Scalable Search Experiences: Servicing billions of queries for global brands. Unmatched Performance: Delivering over 100,000 search interactions per second. ROI Champion: Proven financial return for customers utilizing its platform. Global Growth: Expanding from Parisian roots to a commanding presence in San Francisco. 5.4Bluecore Bluecore is transforming retail marketing through data intelligence, making personalized, cross-channel communication not just possible but efficient and compelling. The platform's automation capabilities are transformative, precisely targeting the "who, what, when, and where" for each individual shopper, ensuring that every message is highly relevant and timely. Key attributes Data-Driven Marketing: Seamlessly integrating data into campaign workflows. Automated Precision: Tailoring communication for individual shopper profiles. Trusted by Major Brands: Endorsed by over 400 leading global retailers. Revenue Growth: Focused on driving customer retention and predictable growth. Cutting-Edge Solutions: A dynamic platform for evolving retail marketing needs. 5.5Bridgeline Bridgeline excels in amplifying online presence for businesses, offering a suite of tools that elevate traffic, conversions, and ultimately, revenue. One of their prominent products is Hawksearch, which provides a suite of digital experience solutions. These include feature-rich ecommerce and content management capabilities, turn-key site search and merchandising, SEO optimization tools, and more. Key attributes AI-Powered Insights: Advanced site search tools for customer satisfaction. Robust Revenue Tools: Focusing on site search, merchandising, and SEO. Hawksearch Advantage: Comprehensive digital experience solutions. Strategic Partnerships: A vast network of partners enhancing digital strategies. Innovative Technology: Utilizing AI for smart recommendations and sales. 5.6RichRelevance RichRelevance, now Algonomy, personalizes digital experiences, propelling growth and brand devotion for some of the most celebrated retailers worldwide. Algonomy's technologies are adept at bridging the gap between marketing and commerce, a crucial aspect for digital marketing leaders. Key attributes AI-Powered Personalization: Bridging marketing with commerce effectively. Life-Cycle Spanning Experiences: Offering real-time, scalable solutions. Global Expertise: A San Francisco-headquartered company with a worldwide reach. Industry Leader: Trusted by iconic B2C and B2B brands and retailers. Customer-Centric: Crafting experiences that resonate on a personal level. 5.7Shopware Shopware has cemented its role in digital commerce, providing an omnichannel platform designed for flexibility across various business models. Shopware's global network of 1,600 sales, technology, and solution partners contributes to a stable and supportive ecosystem. Key attributes German Ingenuity: Established in Germany with a growing North American presence. Customizable Architecture: Headless, API-first, and open-source for unique experiences. Extensive Partner Network: Supportive ecosystem with over 1,600 partners. Impactful GMV: Processing over 20 billion USD in Gross Merchandise Value. Comprehensive Solutions: Aiding mid-market to enterprise-level merchants. 5.8Coveo Coveo leads the charge in powering digital experiences, utilizing AI to craft interactions that are both intuitive and transformative for global brands. For enterprises to achieve the AI-experience advantage at scale, Coveo believes that it is imperative to deliver semantic search and generative experiences at each customer and employee interaction. Key attributes Experience Powerhouse: Millions served with billions of interactions. AI-Experience Advantage: Mastering the business-to-person dynamic. Enterprise Backbone: Delivering semantic search and generative experiences. Visionary AI Integration: Anticipating the needs of customers and employees. Competitive Edge: Experience as the front line for every business's success. 5.9EDITED EDITED is at the cutting edge of retail analysis, providing automated solutions that empower retailers to thrive through data-driven strategy optimization. Its platform is particularly valuable in the fast-paced retail environment, where understanding market trends, competitor moves, and consumer preferences is crucial for staying ahead. Key attributes Retail Intelligence Pioneer: Merging business analytics with market data. Data-Driven Decisions: Turning insights into profitable retail strategies. Agile Market Response: Keeping pace with fast-moving retail dynamics. Actionable Insights: Empowering retail professionals to grow profits. Competitor Analysis Expertise: Navigating trends and consumer preferences. 5.10Akeneo Akeneo offers a robust PIM solution, orchestrating product information to enrich and expedite the journey from product management to market. The Akeneo Product Cloud is a significant offering from Akeneo, a SaaS-based solution that orchestrates, activates, and optimizes product experiences across various channels such as e-commerce, mobile, social commerce, and more. Key attributes PIM Excellence: Streamlining and enhancing product information management. Product Cloud: Orchestrating experiences across diverse sales channels. Collaborative Tools: Enabling teamwork for faster product readiness. Tailored Solutions: Catering to various industries with specific needs. SaaS-Based: Offering scalable and flexible product information management. 6. Summation: A Nod to Ecommerce Merchandising's Critical Impact With a significant portion of consumers conducting online research for major purchases and engaging in spontaneous 'micro-moments' of shopping, the need for an optimized online retail environment has never been more critical. As the competition is fierce and the expectations of potential customers are rapidly evolving, the significance of refined ecommerce merchandising strategies cannot be overstated. A well-orchestrated approach to online merchandising, leveraging high-quality product photography, significantly enhances the visibility and attractiveness of all offerings to the online shopper. Harnessing customer data effectively allows for a personalized shopping experience, fostering a stronger connection between a brand and its audience. Moreover, integrating social media into the ecommerce strategy amplifies a brand’s reach and opens up new avenues for engagement and customer acquisition. The desire for virtual try-on experiences is a testimony of ecommerce evolution and highlights the growing demand for interactive and personalized ecommerce experiences. As such, ecommerce merchandising has cemented itself as a cornerstone of online retail, essential for attracting attention, driving sales, and delivering personalized shopping experiences that resonate with the modern consumer's expectations. However, amid escalating competition and narrow conversion windows, the necessity for instantaneous inventory and merchandising refinement is paramount, yet unattainable without automation. This implies merchandising managers must embrace ecommerce merchandising task automation for critical operations. Also, through searchandising, owners of ecommerce stores can leverage the ability to spotlight particular items, including those with high margins, top sellers, or those relevant to the current season. By focusing on these dynamic aspects, along with strategic visual merchandising, businesses can secure their position in the competitive online marketplace.

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POS Solutions, POS Retail, Ecommerce Merchandising

Implementing Marketplace Optimization Tools for B2B Success

Article | June 7, 2024

Marketplace optimization serves as a gold mine for businesses, helping them attain key marketing goals. Read the article to discover leading marketplace optimization tools for increased sales and ROI. Contents 1. Marketplace Optimization: The Tale of Visibility 2. Core Benefits of Marketplace Optimization 3. Boosting POS Strategies with Location Intelligence 4. Top 10 Best-selling Optimization Tools for Market Dominance 4.1 Stackline 4.2 Perpetua 4.3 Teikametrics 4.4 Quartile 4.5 Wiser Solutions 4.6 Intentwise 4.7 CommerceIQ 4.8 Feedvisor 4.9 A2X 4.10 eDesk 5. Final Thoughts 1. Marketplace Optimization: The Tale of Visibility Marketplace optimization (MPO) enables businesses to enhance their selling capabilities and rank higher on search engines, leveraging diverse signals like search keywords, product listings, seller metrics, etc. The MPO process essentially includes multiple best practices, such as optimizing product descriptions, fine-tuning advertisements, and employing locational intelligence, which together focus on ensuring superior execution of businesses’ selling operations. The global online marketplace optimization tools market size is projected to touch USD 2159.22 million by the end of 2027, exhibiting a CAGR of 19.32% during the forecast period. [Source: Business Research Insights] Significantly, as catalysts for greater brand visibility and POS strategies, today’s leading marketplace optimization tools help B2B businesses elevate their e-commerce platforms, delivering the best results and increased customer satisfaction. With such notable benefits and prominence, the MPO process has become a shining protagonist in B2B's tale of visibility. 2. Core Benefits of Marketplace Optimization Along with increased website traffic, conformity to prominent sales acceleration trends, and enhanced customer engagement, marketplace optimization tools usher in many advantages for B2B businesses. The prominent merits of these include: Better Performances With actionable insights into businesses, marketplace optimization ensures better e-commerce performances, allowing companies to make end-to-end forecasts and informed marketing decisions. Enhanced Brand Visibility The MPO processes help businesses improve quality scores for search keywords and fine-tune their product listings. It also heightens their brand presence across different filters and categories, enabling them to reach wider audiences. Targeted Marketing By incorporating processes like locational intelligence, marketplace optimization further makes for precision in lead targeting and efficient resource allocation, ensuring increased conversion rates and brand loyalty. Improved POS Tactics Businesses can augment their pricing and inventory management processes with marketplace optimization, ensuring optimized POS strategies. This optimization enables companies to set attractive prices and maintain the right products in stock, rendering the checkout processes effortless for buyers. Customized Ad Campaigns With an effective MPO strategy, companies can also gain beneficial insights into the behavior of target audience segments. Such information, in turn, helps businesses create laser-focused campaigns with high-performing keywords, optimized content, and attractive product listings. Greater Profitability Marketplace optimization promises higher sales and lead conversion rates. It further promotes cross-selling and upselling through personalized advertisements, ushering in significant returns and meeting businesses’ marketplace objectives. 3. Boosting POS Strategies with Location Intelligence In today’s marketing world, location intelligence has emerged as an integral part of MPO processes, empowering businesses to boost their productivity and potentially earn peak financial gains. By leveraging geospatial data or location intelligence, companies can effortlessly assess crucial factors like customer demographics, economic factors, product demand, and competitor actions, which enable them to strategically optimize their e-commerce strategies for enhanced sales. Furthermore, the process enables companies to understand purchase behavior and customize their products and pricing according to regions, ensuring a practical POS approach and driving higher sales. From enhanced delivery logistics and product offerings to personalized marketing endeavors and customer experiences, location intelligence effectively promises multiple benefits to businesses and remains an essential tool for optimizing digital marketplaces. 4. Top 10 Best-selling Optimization Tools for Marketplace Dominance With prominent marketplace technology and tools, businesses successfully attain unparalleled customer confidence and expand their reach, enhancing the way online commerce works. Here’s a list of the top 10 best-selling optimization tools for inimitable marketplace success: 4.1 Stackline Launched in 2014, Stackline is a comprehensive e-commerce optimization tool for retailers and brands in the digital marketplace. It offers businesses crucial MPO signals, such as revenue metrics, commerce insights, and interaction data, enabling them to make informed decisions and POS strategies related to product pricing and stock availability. The AI-powered optimization tool Stackline further boasts multiple promising features that include: Market Insights: Stackline enhances businesses' marketing intelligence by providing comprehensive insights into buyers' behaviors, preferences, and trends. It enables companies to understand markets and engage their audiences for better returns. A Multi-retailer CRM: Through a notable multi-retailer CRM, the marketplace optimization tool empowers businesses to undertake customized marketing efforts, as customer data can be centralized and managed in the system for various MPO processes, including assessment of rating and reviews, targeted surveys, collection of customer feedback, and so on. Optimization of Ads: With Stackline, e-commerce companies can create powerful advertisements and campaigns, simplifying their advertising efforts and optimizing advertisement expenditure. Performance Monitoring: Stackline further lets businesses get a complete view of their e-commerce business data, including sales performance. It allows users to monitor and analyze crucial parameters, driving peak financial gains and enabling informed decisions. Handling Product Listings: The marketplace optimization tool also offers solutions for product listing management across multiple digital platforms, ensuring reliability, preciseness, and enhanced POS tactics. 4.2 Perpetua Perpetua is an advanced optimization tool for marketplace that serves the top e-commerce platforms globally. The tool primarily focuses on optimizing businesses’ advertising efforts, empowering them to attain their strategic goals by highlighting crucial metrics and assessing trends through next-generation machine learning and advanced algorithms. With easy task automation and crucial marketplace insights, Perpetua helps businesses ensure true e-commerce success. The chief features of the tool include: Advertisement Intelligence: With Perpetua, businesses can gain complete advertising intelligence, as the tool provides users with crucial marketplace data and insights. This data empowers them to show suitable ads to the right people on major e-commerce platforms, further enhancing sales and revenues. Simplification and Automation of Advertising Workflows: Optimizing processes like video and display advertising across leading marketplaces, Perpetua also helps businesses automate tasks and streamline their workflows. Such automation allows companies to implement more efficient advertisement strategies and customize their ads for better results and investment efficiency. Marketplace Insights: By rendering comprehensive insights into market performance, sales trends, competitors, market developments, and customers’ behavior at the POS, Perpetua effectively strengthens retailers’ decision-making processes, helping them devise better advertising techniques and driving higher ROI. Bidding Algorithms for Precise Targeting: Through intelligent bidding algorithms, Perpetua enables businesses to analyze crucial factors such as market trends and customer demographics, and helps them reach their target audiences with extraordinary precision. It offers companies tailored suggestions based on these analyses, ensuring the practical usage of advertising budget and better impact of ad campaigns. Comprehensive Sales Analytics: Showcasing the effectiveness of businesses’ advertisement expenditure, Perpetua’s all-inclusive sales analysis feature lets retailers leverage crucial insights into their sales performance, helping them improve their advertisement approach. 4.3 Teikametrics Facilitating innovative advertising, Teikametrics is a revolutionary e-commerce optimization tool that incorporates AI technology to help companies thrive on major e-commerce platforms. It renders solutions for advertisement optimization, marketplace insights, and inventory management for small businesses and established enterprises. Notably, with its impressive Flywheel 2.0 technology, the powerful optimization tool automates advertisement bidding processes and ensures enhanced brand visibility. Teikametrics shines with its unique selling proposition, promising a robust optimization tool with the following key attributes: AI-driven Optimization: Teikametrics leverages artificial intelligence to analyze market trends and customer behavior and subsequently augments businesses' advertisement campaigns, empowering them to make the most of these campaigns. Flywheel 2.0 Technology: The tool’s advanced Flywheel 2.0 technology helps companies make intelligent bids on ad placements, ensuring greater brand awareness and enhanced business sales. Significantly, by automating crucial advertising tasks, it streamlines the ad campaign processes and helps businesses drive higher ROI. Effective Inventory Management and POS Techniques: With Teikametrics, businesses can clearly understand stock requirements and high-performing products. Correspondingly, the forward-looking tool ensures the availability of product stocks in the right amounts at the POS locations, enabling customers to buy what they like and enhancing businesses' POS techniques. Powerful Market Insights: Teikametrics provides businesses with crucial information and insights related to competitors’ actions, market trends, and customer preferences, allowing for informed decision-making and strategy building. 4.4 Quartile Being a robust optimizer of retail media, Quartile utilizes patented AI technology to help e-commerce enterprises fine-tune their digital advertising efforts across prominent platforms. The tool carefully filters through large data sets, automating crucial advertisement tasks to amplify the companies’ returns on investment. Emphasizing the correct ad placement and cross-platform advertisement optimization, the advanced tool further allows enviable precision targeting to businesses. Correspondingly, the key highlights of the innovative marketplace optimization tool include: Automatic, Purpose-Driven Ad Optimization: Leveraging advanced AI technology, Quartile helps users define their optimization goals and streamlines their efforts automatically without requiring manual updates. With the forward-looking tool, businesses can also digitize their ad bidding strategies, streamline ad placements, and search relevant keywords, elevating the efficiency of their ad spend. Privately-owned Machine Learning Innovations: The promising optimization tool for marketplace boasts six proprietary machine learning technologies that companies can leverage to promptly elevate their e-commerce publicity initiatives. Integration of Digital and Retail Media Campaign: Quartile allows businesses to effortlessly combine their digital and retail media campaign optimization within a single platform. This eliminates the need for firms to traverse different platforms separately. It also enables them to augment their brand presence and simplify operations with advanced campaign management tools and analytics from a single interface. Holistic Performance and Attribution Reports: With Quartile, companies can get a comprehensive performance overview comprising relevant insights into sales drivers and attribution reports and make informed decisions or adjust their strategies based on such information. 4.5 Wiser Solutions Wiser Solutions, a leader in commerce execution SaaS products, has an impressive commerce execution suite that facilitates intelligent decision-making and renders a comprehensive view of businesses’ performance. Combining data from offline and online stores, the tool gives companies essential insights, helping them draw augmented sales and profits. Facilitating optimized commerce execution, Wiser Solutions comprises the following notable features: Relevant Pricing Data: By providing actionable pricing data, Wiser Solutions helps businesses enhance their pricing and POS strategies, allowing retailers to promptly evaluate competitor prices, market trends, and other relevant factors, make real-time decisions, and revise product prices to maximize profitability. Comprehensive View of Retail with Multiple Data Sources: Combining data from different sources, such as e-commerce platforms and offline stores, the pioneering tool renders a complete view of the retail environment to businesses, entailing required stock levels, market trends, and customer behavior. In-store Operations Monitoring: Wiser Solutions helps companies effectively carry out core in-store tasks such as pricing products, placing promotional material, and arranging product displays. This helps them render exceptional shopping experiences to customers and ensure consistent brand presence across channels. Smart Decision-making: Wiser’s impressive array of tools comprises advanced analytics that let users leverage real-time insights into competitor strategies, market trends, etc. and make well-informed decisions based on them. The tool, driven by proprietary algorithms, helps businesses drive sales and widen their market shares. Better Product Assortments: With Wiser Solutions, companies can offer customers the most attractive mix of products and ensure that these products don’t run out of stock. Therefore, the tool helps businesses optimize product assortment, driving sales and providing better POS decisions. 4.6 Intentwise Intentwise is an exhaustive marketplace optimization tool that enables retailers to enhance and streamline their advertising endeavors on leading online e-commerce platforms. Focused on elevating pay-per-click (PPC) advertising campaigns, it boasts striking components like analytics cloud, ad optimizer, and so on, increasing return on advertising spend (ROAS) and facilitating successful campaign management. Committed to its endeavor of augmenting advertisement ROI, Intentwise offers various benefits to users: Robust Ad Optimization Engine: Harnessing AI and machine learning algorithms, Intentwise empowers businesses to evaluate their advertisement performance data in real time and further renders actionable suggestions related to keyword optimization, budget allocation, and keyword bidding, which could be implemented either manually or automatically. It also provides competitor insights and AI-powered audits for ad campaigns. Overview Dashboard: With Intentwise, companies get a detailed view of crucial ad metrics, such as conversion rates, total expenditure, impressions and clicks. The comprehensive data allows for better decision-making, time and effort savings, enhanced advertising strategies, and attainment of marketing goals. Flexible Reporting Tools: Intentwise further enables businesses to effortlessly tailor their reports according to their preferences and needs. This customization helps companies undertake detailed analysis, better understand their performance metrics, and make vital decisions. Optimized Ad Spend: To ensure maximum ad spend efficiency, businesses leveraging Intentwise can notably fine-tune their campaign management and bidding strategies based on crucial factors of the retail environment, like market conditions and competitor behavior. Superlative Data Visualization: Users can view and evaluate data with a single click, which showcases a clear distinction between brand and non-brand keywords. Furthermore, the tool converts foreign currency into the user’s local currency, rendering the data comparison easier. The enhanced data visualization importantly improves performance and ensures greater precision in decision-making. 4.7 CommerceIQ Empowering brands to effortlessly succeed in the digital marketplace, CommerceIQ is a comprehensive marketplace optimization tool that enhances all aspects of a brand's retail, such as marketing, sales, and supply chain administration. The tool essentially promises high profitability and business growth through task automation, data analytics, and more. Characterized by relentless, ongoing innovation, CommerceIQ is an all-encompassing tool that benefits retailers through: Progressive Data Evaluation: Using advanced algorithms, CommerceIQ allows businesses to analyze large sets of data related to competitors' actions and consumer behavior, which helps companies make strategically intelligent decisions. AI-Powered Ad Solutions: With CommerceIQ's AI-powered ad solutions, businesses can optimize their advertisement expenditure by real-time bid adjustments, using strong keywords, and allotting advertising funds to top-performing campaigns for improved brand visibility and revenue generation. Task Automation: From product pricing adjustments to advertisement bid management, CommerceIQ automates significant advertising tasks, enabling businesses to carry them out quickly and more efficiently. Enhanced Inventory and Supply Chain Management: By predicting inventory requirements and helping businesses maintain the proper stock levels, Commerce IQ ensures that the demands of customers are invariably met at companies' POS locations. Automated Tools for Effective Sales Management: CommerceIQ's innovative features further elevate businesses' sales operations, protecting brands' reputations from third-party sellers and preventing out-of-stock situations and income loss. 4.8 Feedvisor Feedvisor is an AI-first marketplace optimization tool that strengthens businesses through its comprehensive suite of services. The tool renders actionable insights to brands and sellers, empowering them to optimize their pricing techniques, advertisement campaigns, brand management, and content. Reflecting the significance of data-driven intelligence, Feedvisor helps businesses drive true success through its striking features like: Patented Technology for Dynamic Pricing: The comprehensive tool helps businesses fine-tune their product prices, delivering real-time market data, demand forecasting, and competitive analysis for data-backed decisions. AI-driven Optimized Ads: Feedvisor further elevates sponsored ads and DSP campaigns by helping sellers align these campaigns with product prices and promotions. Correspondingly, the tool allows businesses to leverage the most effective keywords for their ads and modifies bids according to conversion rate trends and traffic. Unmatched Market Intelligence: With Feedvisor, businesses get unparalleled marketing intelligence, as the tool offers comprehensive dashboards and data-backed insights to companies, which allow them to understand market trends, competition, and SKU-level performance. A Splendid Suite of Services: Rendering agency-like business and marketing services to clients, the advanced marketplace optimization tool strengthens businesses through various solutions, including inventory management, counterfeit removal, content listing optimization, reputation management, etc. 4.9 A2X Simplifying ecommerce accounting for businesses, A2X was established in 2014 with impressive integration capabilities and the ultimate aim of helping companies reconcile their revenues correctly. Combining effortlessly with various accounting software, A2X helps businesses gain accurate financial information for well-informed decision-making. The principal features of the A2X marketplace optimization tool include: Automated Accounting Tasks: Ensuring the accurate recording of financial information, A2X streamlines accounting processes by automating tasks such as importing and categorizing transactions. Such automation effectively curtails errors associated with manual data entries, rendering an accurate financial picture to business enterprises. Complete Accessibility: The advanced optimization tool further focuses on rendering high accessibility, ensuring that correct and up-to-date financial information remains accessible to all stakeholders, including bookkeepers, accounting firms, and businesses. Elevated Transparency: The forward-looking A2X tool enhances transparency by delivering accurate financials to stakeholders. This allows businesses to clearly understand their operational effectiveness and make insightful decisions. Scalability: From start-ups to big businesses, A2X addresses the unique needs of companies of varying sizes. The tool's high scalability allows businesses to effortlessly leverage it, as it can grow alongside them to meet changing demands and requirements. 4.10 eDesk With an emphasis on augmenting customer experiences, xSellco’s eDesk offers a vast array of e-commerce tools to brands and retailers, which enable them to increase their response rates and work more efficiently. Facilitating effective communication and intelligent decision-making, the comprehensive tool further offers smart response recommendations to businesses through AI automation. From enhanced customer satisfaction to seamless integrations, the chief elements of eDesk include: Smart Inbox: By consolidating customer queries from different sources, such as social media, marketplaces, and web stores, eDesk ensures unified customer support. It empowers businesses to manage all of their sales and customer messages in a single place for more effective communication. Impressive Integrations: Effortlessly connecting with over 200 platforms like web stores, marketplaces, and social networks, eDesk possesses striking integration capabilities, which allow businesses to gain comprehensive order information. Need-based Message Sorting: Automatically prioritizing messages based on business needs, eDesk ensures prompt response to urgent messages, streamlining workflows and augmenting the overall customer experience. Integrated Analytics: With eDesk, businesses can leverage comprehensive insights on support metrics and customer dealings from various data sources to understand customer demands and trends and enhance customer support services. 5. Final Thoughts Marketplace optimization promises greater visibility and e-commerce excellence to retailers and brands worldwide. Importantly, employing diverse best practices and signals, online marketplace tools empower businesses through ad optimization, workflow streamlining, enhanced selling capabilities, and so on. With processes like location intelligence, digital marketers further endeavor to improve the efficiency of their POS strategies. Yet, one can expect a greater emphasis on the use of such processes along with AI and machine learning in the time to come. Future trends in MPOs will especially witness businesses ensuring enhanced immersive experiences for customers through AR and VR. Furthermore, ethical commerce, sustainability, influencer marketing, predictive analytics, and multi-channel integration would continue to hold great prominence, helping businesses make the most beneficial decisions and thereby unlock true business success.

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GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

Business Wire | September 28, 2023

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center. GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points. GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals. What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO. “GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.” Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center. The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year. About GK GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

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