Guest Blog: B2B Social Media Strategy for 2019

DUSTIN PEARCE | January 15, 2019

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Generating sales from social media can be as easy as posting photos of delicious food or enticing experiences but what about businesses with products and services that aren’t as glamorous? Should B2B companies have a social media strategy? While it’s true that people may not first discover a B2B company on social media (over traditional B2B strategies like email marketing, cold calling, and Google SEO/Ads) it’slikely that they will eventually seek social media for validation during their buying journey. Little or no activity on a social media account for a period of time may signal to a potential customer that a company is not staying current, and may be the difference in winning or losing a sale.

Spotlight

Robbins Brothers, The Engagement Ring Store

Introduced in the 1920s with an evolution that has led to the current “Engagement Ring Store” concept, Robbins Brothers is an engagement and wedding ring retail company with freestanding stores located in Southern California - Houston and Dallas/Ft. Worth, Texas - Seattle, Washington and Scottsdale, Arizona. Robbins Brothers serves as the destination for couples in love. While the company specializes in engagement ring settings and loose diamonds, it carries an extensive selection of wedding bands, promise rings, anniversary bands, three-stone rings, earrings, pendants and bracelets.

OTHER ARTICLES

How Retailers Can Deliver the Item at the Top of Shoppers’ Wish Lists: Time

Article | February 24, 2020

For consumers, shopping can either be an exciting experience or a downright stressful one. Finding enough time to shop for the perfect gift or merely everyday staples while attempting to manage the challenges of work, family and everyday life can undoubtedly add to stress levels. Considering all of the expectations and obligations that exist within a consumer’s life, it’s critical for retailers to be respectful of their time when they have so little to spare. It's no secret that consumers’ choices on how, where and when they buy are dramatically redefining the retail industry as we know it. In order to stay relevant and top of mind for consumers, retailers must work to deliver the best possible shopping experience. Perhaps the strongest demonstration of value a retailer can provide to a consumer isn’t just better pricing or a more engaging environment, but instead to give back something their consumers value even more: time.

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TD Bank retail leader talks payment innovation, POS transformation

Article | February 13, 2020

One of the most transformative customer experiences is happening at the point of sale retail consumers are tapping and swiping more than ever compared to handing over cold hard cash. A driving force is the innovation taking place in retail payment as the cashierless storefront slowly takes root and young shoppers don't want to be bothered with even the credit card transaction time. Retail Customer Experience reached out to Mike Rittler, general manager of retail card services and personal lending at TD Bank, to get his perspective on retail POS, trends, consumer expectations and the retail purchase experience.

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How AI is changing the face of modern web design for retailers

Article | April 15, 2020

Consumers take just 50 milliseconds to decide whether your website is worth staying on. It's therefore important for websites to be of high-quality in order to make sales. For online retailers, items need to be presented in an enticing way that convinces customers to buy. Web design plays an important role in this. While a website needs to appeal aesthetically, it also needs to provide a simple user experience from landing on the page through to purchase.

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Retail store space can have myriad uses

Article | March 22, 2020

Brick-and-mortar retailers have embodied this concept since the inception of physical stores. The saying is taking on a different meaning for retailers seeking to reimagine the concept of physical stores. No-inventory stores, like Bonobos, are exchanging storefronts filled with large amounts of costly inventory for showrooms stocked with personal stylists, cafés or office space. The concept of the store as a showroom benefits retailers, their customers and their workers. The combination of decreased square footage, lower rents and freed-up cash typically tied up in massive inventories creates new opportunities for all to enjoy. Consolidating most inventory in a few central locations, rather than scattering it across all stores, will increase margin and inventory turns significantly.

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Spotlight

Robbins Brothers, The Engagement Ring Store

Introduced in the 1920s with an evolution that has led to the current “Engagement Ring Store” concept, Robbins Brothers is an engagement and wedding ring retail company with freestanding stores located in Southern California - Houston and Dallas/Ft. Worth, Texas - Seattle, Washington and Scottsdale, Arizona. Robbins Brothers serves as the destination for couples in love. While the company specializes in engagement ring settings and loose diamonds, it carries an extensive selection of wedding bands, promise rings, anniversary bands, three-stone rings, earrings, pendants and bracelets.

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