Google Cloud Announces Solutions Designed to Solve Business Challenges of Retailers

| April 12, 2019

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Google announced several latest retail solutions, built in collaboration with our ecosystem of retail partners and created to resolve business difficulties that retailers face over all parts of the value chain. Google have invested in solutions for retailers and many take full benefit of Google Cloud’s expertise and innovation in fields like data analytics and AI. This will benefit retailers modify their businesses and meet the developing expectations of their customers.

Spotlight

Toys"R"Us

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 755 international stores and over 250 licensed stores in 37 countries and jurisdictions.

OTHER ARTICLES

Startup Fast raises $20M to streamline e-commerce checkout

Article | April 2, 2020

Fast, a digital login and checkout company, announced last week that it raised $20 million in Series A funding led by Stripe, with additional participation by Index Ventures and Susa Ventures. The funding will enable the company to introduce Fast Checkout, a one-click purchase product for e-commerce, internationally and to expand its product and engineering teams, the company said in a statement. The company will unveil Fast Checkout, a tool which allows consumers to complete purchases with a single click on any browser, platform or device, "in the coming weeks," per the announcement.

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5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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How A Toy Retailer Is Adding Quality Play Time To Quarantine

Article | March 25, 2020

There are 32 million kids under the age of 14 in the U.S. This week, and for who knows how much longer, they will be home from school due to the COVID-19 crisis. It may sound like a situation that will try the patience of any parent. But Bill Onderdonk, COO of high-end toy and game company KiwiCo, tells PYMNTS CEO Karen Webster that he thinks he has a solution. “If you want to spend quality time with your kids, they’re great projects for two or three people to do together,” he said. “So that’s sort of the other flip side of this crisis. On a broader scale, parents are concerned about how much time kids are spending in front of screens, whether that’s video games, phones or social media. Our products are a great alternative, because they are engaging and fun for kids.”

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How Retail Security Can Welcome IoT Innovations Without Putting Customers at Risk

Article | March 11, 2020

Retail businesses, from mom-and-pop shops to major department stores, are investing heavily in technology to enhance the in-store experience. With the imminent arrival of mainstream 5G, smarter systems are expected to dominate the retail space as the internet of things (IoT) expands. But as we know from connected device deployments in other sectors, such as financial services and healthcare, the IoT is fraught with security vulnerabilities. For retail security, the risks of deploying IoT devices are no less dire. As organizations rely more on the IoT to enable internet connection at every stage of the retail process, protecting IoT infrastructure is critical. Getting on board with the right mindset can go a long way toward achieving a win-win for retail security.

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Spotlight

Toys"R"Us

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 755 international stores and over 250 licensed stores in 37 countries and jurisdictions.

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