Google Ads For eCommerce: A Complete Guide

With over 3.5 billion search queries a day, and nearly 90% of market share, most of your existing and prospective customers are on Google’s search engine.  As an eCommerce retailer, you’re most likely looking for a marketing channel that offers an easy way to quantify your ROI, and an opportunity to get granular with your data. Traditional marketing channels like TV and radio advertising are a shot in the dark. You might not have time to wait for SEO to kick in. A strong Google Ads strategy will get you results, and revenue immediately. According to Google, advertisers make $8 for every $1 they spend on Google Ads. And your competitors are most likely on Google Ads. Type the name of the type of product you sell, and if you see ads at the top or bottom of the search results page, you need to jump in. Your loss is their gain!

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Amad Enterprise©

Amad Enterprise© is a premier internet based business. Through our brands and services we provide a unique approach that allow clients and professionals around the globe to access a wide range of luxury services, products and materials through a user friendly internet tool.

OTHER ARTICLES
POS Solutions, POS Retail, Ecommerce Merchandising

EU and US apparel consumption could fall by 300 billion US dollars in 2020

Article | June 7, 2024

Most European countries and the United States have been in lockdown since mid-March due to the Covid 19 pandemic, and brick and mortar stores have been closed accordingly. Although online retail continues, it is proving difficult due to falling consumer spending, transport issues and disruptions of the supply chain. A forecast by Indian management consulting company Wazir Advisors, which focuses specifically on the apparel sector, predicts a decline in apparel consumption in 2020 of 45 percent in the EU and 40 percent in the US, which could lead to a reduction by 300 billion US dollars (around 274 billion euros or close to 240 British pounds).

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POS Solutions, POS Retail, Ecommerce Merchandising

Fashion retailers may have to write-off £15bn worth of spring and summer stock

Article | June 10, 2024

Unprecedented volumes of clothing are building up in warehouses as fashion retailers are unable to sell their spring and summer stock. The majority of physical shops in the UK remain closed under the government’s current lockdown measures, with sales of non-food items down by 70 per cent according to research by Retail Economics and Alvarez & Marsal reported by the Times. The study found that more than 50 per cent of non-food retailers in the UK will likely run out of cash in the next six months, with all major non-food retailers operating in negative cash flow at present.

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POS Solutions

5 Shopify Alternatives in 2020-21 that Make Ecommerce Simple for Beginners

Article | April 4, 2024

In 2004, Tobias Lutke, Daniel Weinand, and Scott Luke established an online website to sell snowboards. They tried a bunch of online store builders but were not satisfied with the status quo. So, they decided to build a tool that could operate their website. Soon, they realized that the tool was more powerful than the website's business. And hence, Shopify was born. Eventually, Shopify became one of the largest eCommerce store builders in the world. By 2009, the company had $100 million in sales and decided to launch its own API as well as an app store. More than a decade later, Shopify is now supporting over 800,000 stores globally and is a $125 billion company. While the company has shown remarkable growth in its business, it would be ignorant to say the market's needs have been fulfilled by the Shopify platform. Shopify's eCommerce platform works for a lot of businesses, but that does not mean it will work for every business. Here is why Shopify is Not the Right Fit for Every Business: Shopify's growth over the years shows that the company has taken several steps to address the market's inherent needs. However, the presence of several other companies and the issues still faced by merchants show some significant gaps in Shopify's offerings: 1. Cost of Setting Up: Each price-point offers a fixed set of features and functionalities. If you want anything over and above that, you will have to buy the subsequent package. For instance – something as conventional as a Gift Card is not available in the $29 per month package; to get it activated, pay as much as $299 per month. 2. Cost of Operations: The additional functionalities and features cost extra in your package. Even basic features like transaction or credit card processing attract an additional fee. To add to that, you have to purchase the app to activate the feature from the Shopify app store. Even though some apps are free, the apps that offer maximum value tend to cost north of $39.99 per month. 3. Limited and Expensive Themes: The entire Shopify store has a total of 73 themes, with the prices going as high as $180 a theme. This means that as a merchant, even after paying the high price, you may end up with an eCommerce platform that hardly stands out from the crowd. In short, while Shopify was started with great intentions, the cost of using it has started outweighing the probable value it has to offer. This issue gets further highlighted when one starts looking at the Shopify alternatives. Best Alternatives of Shopify While Shopify suits the needs of a certain set of merchants, here are the alternatives that can suit the merchants looking for more tailored, affordable, or customizable solutions: 1. Quick eSelling Quick eSelling is one of the most affordable and easy to deploy ecommerce store builder among the Shopify alternatives. It can be deployed in under 10 minutes for the basic variant. Its free variant has some prolific features like a native Android app, responsive website, and a catalog that can support up to 1000 products. The free package requires a 5% transaction fee, which gets eliminated the moment you upgrade to a paid plan. All the paid plans have a fixed monthly fee and no setup costs. The list of standard features includes a wide set of functionalities like customizable web-store themes, SMS & Email marketing, comprehensive payment gateway integrations, detailed analytics reports, inventory management systems, social media plugins, discount coupon codes, and even live chat. The premium package which costs around 50% the price of the $299 Shopify package, comes with a dedicated account manager and enterprise-level integrations. Ideal for: Merchants who are seeking an affordable, easily usable, and quickly deployable solution. 2. WooCommerce WooCommerce is popularly considered one of the most preferred alternatives for Shopify. It is quite convenient for website owners as it is a plugin for WordPress. Unlike other tools in the list, WooCommerce is designed to make WordPress sites work as functional eCommerce platforms. And in that particular aspect, it does a great job. However, if you are not already using an established WordPress site with high traffic, running WooCommerce can become quite expensive. On average, a website owner has to spend as much as $1000 in setting up a WooCommerce store with a moderate degree of customization. Even if you are not customizing a lot, running a WooCommerce store can cost you as much as $150 in a month. This would cover your hosting, themes, shipping plugins, security, and SEO. You will pay additional 2.9% + $0.30 per transaction. Ideal for: Someone who has a successful WordPress website and now wants to convert it into an eCommerce store. 3. Yo!Kart: Yo!Kart is a popular self-hosted multi-vendor platform for building online marketplaces. Unlike Shopify, it is a standalone platform that comes with a lifetime license and rich ecommerce features. The platform is fully customizable and scalable. Yo!Kart packages start from $999 and every package comes with a 1-year free technical support, free installation, and full source code. There are no monthly or yearly recurring fees. Considering it is a comprehensive platform, you may need some technical training to understand the system. Ideal for: Business owners who want to start ecommerce websites like Amazon or ebay where multiple sellers are selling under the same roof. 4. PrestaShop PrestaShop runs on the basic premise that creating an online eCommerce store should be an affordable exercise for any merchant. That is the reason why it is available for free and comes without any additional monthly fees. Its features include eCommerce functionalities like CRM & Email Marketing, Inventory Management, Multi-Store Management, and SEO Management. You can get a basic eCommerce store running by paying the registration fee for the domain and the hosting fee dues. While this may seem like a great alternative, given the fact that it is practically free, there is one major caveat – you cannot deploy or personalize your PrestaShop eCommerce store unless you know how to code. The entire platform has been designed, keeping in mind people who can code at professional levels of proficiency. The cost of hiring a developer who can add features to your store or modify the theme can be very costly. In addition to this, some basic features like promotions & reviews management, data security, and mobile access are not available on the platform. Ideal for: The merchants who have access to programming talent and don't mind a basic eCommerce store. 5. Wix Wix became popular as an online website builder. It also offers interesting eCommerce functionalities. For as low as $35 a year, you can have the Business Basic package that comes with a free year of using the domain, analytics reports, and 20 GB of storage. If you want greater control of your eCommerce platform but are not a professional programmer and are not interested in hiring one, Wix can be a great alternative. Its most expensive package costs about $80 a year. It comes with features like email marketing, SEO management, inventory management, data security, and promotions management. The challenge is – most of the charges marketed by Wix are very affordable for the first year in operations. After a year, many of these features, like the domain, will become payable elements. This way as soon as the first year of your operations is over, your cost of running the eCommerce platform will dramatically go up. Ideal for: Merchants who want to have greater control of their website's design without the need for coding skills and those who want the first year of operations to be largely affordable. Conclusion: Shopify can work for you if you are seeking a limited set of features. However, for lesser price-points, the alternatives for Shopify offer great functionalities. Quick eSelling is good for cost-effective and rapidly deployable eCommerce websites that come loaded with native features. WooCommerce is a viable option if you have a WordPress site and want to convert it into an eCommerce store. Yo!Kart specializes in building multi-vendor marketplaces. PrestaShop can be handy and very budget-friendly if you have access to coding talent. And Wix is good if you want greater control over what your store looks like, without getting into the programming aspects.

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Ecommerce Merchandising

Ecommerce Merchandising Strategy for Peak Sales Results

Article | March 18, 2024

Optimize your ecommerce merchandising strategy with ecommerce top-tier tools and solutions. Perfectly manage and present your product data to enhance customer interaction and achieve ecommerce success. Contents 1. Merchandising in the Age of Ecommerce 2. Strategic Product Placement: The Heart of Online Merchandising 3. Visual Merchandising: Crafting Compelling Digital Narratives 4. Leveraging Data for Dynamic Merchandising 5. Featured Ecommerce Companies and Tools 5.1. Bloomreach 5.2. 1WorldSync 5.3. Algolia 5.4. Bluecore 5.5. Bridgeline 5.6. RichRelevance 5.7. Shopware 5.8. Coveo 5.9. EDITED 5.10. Akeneo 6. Summation: A Nod to Ecommerce Merchandising's Critical Impact 1. Merchandising in the Age of Ecommerce Ecommerce has seen a staggering rate of adoption and growth, reshaping consumer behavior and business strategies alike. It has transformed the world of traditional retail, making the transition from physical stores to digital platforms a critical move for businesses worldwide. The essence of ecommerce merchandising lies in creating an online environment that mirrors the tactile and visually rich experience of in-store shopping, adapting to the habits of the modern online shopper. Despite the economic downturn during the pandemic, the ecommerce sector witnessed significant expansion, becoming the primary channel for many sellers and buyers. The global ecommerce revenue saw a remarkable increase of approximately 19% during the initial phase of the pandemic in 2020, showcasing the resilience and adaptability of the digital marketplace. An effective ecommerce merchandising strategy is a blend of smart product placement, dynamic visual storytelling, and insightful data-driven decision-making. It aims to create a compelling online environment that mirrors the physical retail experience, ensuring that products not only reach their target audience, but deeply resonate with them. With 95% of purchases expected to become online by 2040, understanding the intricacies of ecommerce merchandising should be every retailer's raging priority. [Source: angroid] Prior to the pandemic, ecommerce accounted for only seven percent of grocery retail sales. However, this figure climbed to ten percent amid the pandemic, illustrating a significant shift in consumer shopping habits toward online platforms. Small and medium B2B companies worldwide also felt the positive ripple effects, with the US small business ecommerce revenue share jumping from 17% to 19% and a notable 31% overall increase in ecommerce penetration. The rapid evolution of ecommerce has made it an essential part of the global retail landscape, with continuous growth expected in the coming years. Merchandising in ecommerce focuses on leveraging digital tools and platforms to effectively reach and engage consumers, driving conversions and loyalty. It mirrors the intuitive, sensory-guided experiences of physical stores within the digital realm, fostering an environment where products not only find their audience, but also resonate with them on a profound level. Let’s delve into the multifaceted approach required to refine your ecommerce merchandising strategy, ensuring your online store not only meets, but exceeds the expectations of today's discerning consumer. 2. Strategic Product Placement: The Heart of Online Merchandising Ecommerce merchandising is the harmonious blend of strategic product placement, compelling visual storytelling, and data-driven decision-making in an online setting. Incorporating top PIM softwarecan significantly enhance this blend by centralizing, organizing, enriching, and distributing product data across multiple channels and platforms. Having said that, product placement remains at the heart of online merchandising embedding itself into the very essence of customer engagement, conversion optimization, and brand loyalty. 2.1 Harness the Power of Strategic Product Display Elevate your ecommerce platform with the precision of a gallery curator. Think of your online space as an exhibition where each product is a masterpiece, meticulously placed to capture attention and inspire action. The strategic arrangement, coupled with compelling visuals, transforms the casual browser into a committed buyer, underlining the importance of aesthetics in digital commerce. 2.2 Leverage Data-Driven Wisdom for Unmatched Precision In the realm of digital commerce, data is the compass that guides every decision. Employ data-driven insights to tailor your offerings to the nuanced preferences of your audience. This approach sharpens marketing strategies and elevates customer experiences, turning insights into actions that drive growth and customer satisfaction. 2.3 Craft Immersive Shopping Experiences Imagine crafting an online environment so engaging that it rivals the allure of physical stores. Through innovative use of technology and storytelling, create an immersive shopping journey that captivates from the first click. This digital alchemy involves weaving together vivid product narratives, seamless navigation, and personalized touchpoints that improve customer experience and resonate with your audience on a profound level. 2.4 Empower Your Brand with Visual Storytelling Visuals speak louder than words in the digital bazaar. Employ dynamic visual storytelling to showcase your products in a way that tells a story, evokes emotions, and ignites the imagination. This method highlights the uniqueness of your offerings and builds a memorable brand identity that stands out in a saturated market. 3. Visual Merchandising: Crafting Compelling Digital Narratives The visual aspect of your online store plays a critical role in capturing and maintaining the interest of potential buyers. High-quality images, engaging videos, and immersive layouts are essential for improving product discovery and enhancing their value and appeal. 3.1 Tips for Maximizing Visual Impact High-Quality Product Imagery: Use high-resolution images that accurately represent your products. Offering multiple views and zoom functionality helps customers get a better sense of the product, leading to increased confidence in their purchase decisions and making ecommerce experience more enticing to shoppers. Lifestyle Photography and Videos: Beyond mere product shots, incorporate lifestyle images and videos that show your products in use. This helps customers visualize the products in their own lives, enhancing the emotional connection and perceived value. Implementing lifestyle photography and videos bridges the gap between online shopping and the tangible feel of a physical store. Consistent Branding: Ensure that your visual content aligns with your brand identity. Consistency in style, color schemes, and messaging reinforces brand recognition and builds trust with your audience, fostering a fulfilling customer experience every time they browse product pages. 3.2 Homepage Optimization Your homepage serves as the gateway to your brand’s world. It should encapsulate your value proposition, highlight current promotions, and guide visitors towards key products or categories. Engaging content, coupled with clear CTAs, lays the foundation for a journey ripe with potential for discovery and conversion. 3.3 Product Grouping and Categorization Organize your offerings in a way that reflects the natural browsing and buying patterns of your target audience. Effective categorization and content marketing enhances discoverability and simplifies the decision-making process for customers, thereby reducing friction and bolstering sales. 3.4 Personalization and Recommendation Engines Utilize data analytics and AI-driven tools to offer personalized product recommendations. This not only enhances the user experience by making it more relevant and engaging but also increases the likelihood of upselling and cross-selling. 4. Leveraging Data for Dynamic Merchandising The ability to collect, analyze, and act on data is a powerful advantage of an effective ecommerce merchandising strategy. Ecommerce platforms are treasure troves of insights into customer preferences, behaviors, and feedback. 4. 1 Customer Behavior Analysis Monitor how visitors interact with your site. Which products are they drawn to? Where do they spend the most time? Insights from these behaviors can guide adjustments to your merchandising strategy, ensuring you’re always aligning with customer interests. 4.2 A/B Testing Regularly test different elements of your ecommerce site, from product placements to the design of CTAs. This iterative process allows refining the ecommerce merchandising approach based on concrete data, optimizing the user experience and increasing conversion rates. 4.3 Feedback Loops Encourage and analyze customer feedback. Reviews, ratings, and direct feedback can provide invaluable insights into product performance, customer satisfaction, and areas for improvement. Mastering ecommerce merchandising is a journey of continuous learning, experimentation, and adaptation. By focusing on strategic product placement, leveraging the power of visual storytelling, and harnessing data for informed decision-making, online shopping experiences can exceed customer expectations. 5. Featured Ecommerce Companies and Tools The ultimate goal of ecommerce merchandising is not just to sell products, but to build lasting relationships with customers, fostering a sense of loyalty and trust that propels brands to new heights. Here are ten ecommerce solution providers that empower digital merchandising with their signature capabilities. 5.1Bloomreach Bloomreach is pioneering the art of digital experiences with a vision that transcends mere convenience. The company is dedicated to delivering experiences that are not just incredible but also unforgettable, transforming everyday digital interactions into something extraordinary. Key attributes Business Empowerment: Enabling companies to create compelling digital narratives. Visionary Outlook: Setting new standards in the digital experience landscape. Enriched Global Presence: Influencing lives and businesses worldwide. Digital Craftsmanship: Fusing simplicity with spellbinding experiences. Growth Catalyst: Transformative experiences as a driver for business growth. 5.21WorldSync 1WorldSync champions product content orchestration, simplifying content creation and distribution to power ecommerce and digital retail with accurate, consistent information. As a leading commerce network, 1WorldSync boasts an impressive influence, powering 87% of the world’s top brands and retailers. Key attributes Content Orchestration Leader: Focused on high-quality, relevant content. Market Influence: Serving top brands and retailers globally. Business Performance: Demonstrated impact on efficiency and conversions. Innovative Ownership: Supported by Battery Ventures for continued excellence. Comprehensive Information Access: Local and global product information reach. 5.3Algolia Algolia defines the epitome of search and discovery in the digital realm, harnessing AI to instantly connect users with what they seek. According to a Forrester Consulting study, customers gain a 382% return on investment with less than a six-month payback period when deploying the Algolia Search and Discovery platform. Key attributes End-to-End AI Platform: Combining NLP and vector search on a unified API. Scalable Search Experiences: Servicing billions of queries for global brands. Unmatched Performance: Delivering over 100,000 search interactions per second. ROI Champion: Proven financial return for customers utilizing its platform. Global Growth: Expanding from Parisian roots to a commanding presence in San Francisco. 5.4Bluecore Bluecore is transforming retail marketing through data intelligence, making personalized, cross-channel communication not just possible but efficient and compelling. The platform's automation capabilities are transformative, precisely targeting the "who, what, when, and where" for each individual shopper, ensuring that every message is highly relevant and timely. Key attributes Data-Driven Marketing: Seamlessly integrating data into campaign workflows. Automated Precision: Tailoring communication for individual shopper profiles. Trusted by Major Brands: Endorsed by over 400 leading global retailers. Revenue Growth: Focused on driving customer retention and predictable growth. Cutting-Edge Solutions: A dynamic platform for evolving retail marketing needs. 5.5Bridgeline Bridgeline excels in amplifying online presence for businesses, offering a suite of tools that elevate traffic, conversions, and ultimately, revenue. One of their prominent products is Hawksearch, which provides a suite of digital experience solutions. These include feature-rich ecommerce and content management capabilities, turn-key site search and merchandising, SEO optimization tools, and more. Key attributes AI-Powered Insights: Advanced site search tools for customer satisfaction. Robust Revenue Tools: Focusing on site search, merchandising, and SEO. Hawksearch Advantage: Comprehensive digital experience solutions. Strategic Partnerships: A vast network of partners enhancing digital strategies. Innovative Technology: Utilizing AI for smart recommendations and sales. 5.6RichRelevance RichRelevance, now Algonomy, personalizes digital experiences, propelling growth and brand devotion for some of the most celebrated retailers worldwide. Algonomy's technologies are adept at bridging the gap between marketing and commerce, a crucial aspect for digital marketing leaders. Key attributes AI-Powered Personalization: Bridging marketing with commerce effectively. Life-Cycle Spanning Experiences: Offering real-time, scalable solutions. Global Expertise: A San Francisco-headquartered company with a worldwide reach. Industry Leader: Trusted by iconic B2C and B2B brands and retailers. Customer-Centric: Crafting experiences that resonate on a personal level. 5.7Shopware Shopware has cemented its role in digital commerce, providing an omnichannel platform designed for flexibility across various business models. Shopware's global network of 1,600 sales, technology, and solution partners contributes to a stable and supportive ecosystem. Key attributes German Ingenuity: Established in Germany with a growing North American presence. Customizable Architecture: Headless, API-first, and open-source for unique experiences. Extensive Partner Network: Supportive ecosystem with over 1,600 partners. Impactful GMV: Processing over 20 billion USD in Gross Merchandise Value. Comprehensive Solutions: Aiding mid-market to enterprise-level merchants. 5.8Coveo Coveo leads the charge in powering digital experiences, utilizing AI to craft interactions that are both intuitive and transformative for global brands. For enterprises to achieve the AI-experience advantage at scale, Coveo believes that it is imperative to deliver semantic search and generative experiences at each customer and employee interaction. Key attributes Experience Powerhouse: Millions served with billions of interactions. AI-Experience Advantage: Mastering the business-to-person dynamic. Enterprise Backbone: Delivering semantic search and generative experiences. Visionary AI Integration: Anticipating the needs of customers and employees. Competitive Edge: Experience as the front line for every business's success. 5.9EDITED EDITED is at the cutting edge of retail analysis, providing automated solutions that empower retailers to thrive through data-driven strategy optimization. Its platform is particularly valuable in the fast-paced retail environment, where understanding market trends, competitor moves, and consumer preferences is crucial for staying ahead. Key attributes Retail Intelligence Pioneer: Merging business analytics with market data. Data-Driven Decisions: Turning insights into profitable retail strategies. Agile Market Response: Keeping pace with fast-moving retail dynamics. Actionable Insights: Empowering retail professionals to grow profits. Competitor Analysis Expertise: Navigating trends and consumer preferences. 5.10Akeneo Akeneo offers a robust PIM solution, orchestrating product information to enrich and expedite the journey from product management to market. The Akeneo Product Cloud is a significant offering from Akeneo, a SaaS-based solution that orchestrates, activates, and optimizes product experiences across various channels such as e-commerce, mobile, social commerce, and more. Key attributes PIM Excellence: Streamlining and enhancing product information management. Product Cloud: Orchestrating experiences across diverse sales channels. Collaborative Tools: Enabling teamwork for faster product readiness. Tailored Solutions: Catering to various industries with specific needs. SaaS-Based: Offering scalable and flexible product information management. 6. Summation: A Nod to Ecommerce Merchandising's Critical Impact With a significant portion of consumers conducting online research for major purchases and engaging in spontaneous 'micro-moments' of shopping, the need for an optimized online retail environment has never been more critical. As the competition is fierce and the expectations of potential customers are rapidly evolving, the significance of refined ecommerce merchandising strategies cannot be overstated. A well-orchestrated approach to online merchandising, leveraging high-quality product photography, significantly enhances the visibility and attractiveness of all offerings to the online shopper. Harnessing customer data effectively allows for a personalized shopping experience, fostering a stronger connection between a brand and its audience. Moreover, integrating social media into the ecommerce strategy amplifies a brand’s reach and opens up new avenues for engagement and customer acquisition. The desire for virtual try-on experiences is a testimony of ecommerce evolution and highlights the growing demand for interactive and personalized ecommerce experiences. As such, ecommerce merchandising has cemented itself as a cornerstone of online retail, essential for attracting attention, driving sales, and delivering personalized shopping experiences that resonate with the modern consumer's expectations. However, amid escalating competition and narrow conversion windows, the necessity for instantaneous inventory and merchandising refinement is paramount, yet unattainable without automation. This implies merchandising managers must embrace ecommerce merchandising task automation for critical operations. Also, through searchandising, owners of ecommerce stores can leverage the ability to spotlight particular items, including those with high margins, top sellers, or those relevant to the current season. By focusing on these dynamic aspects, along with strategic visual merchandising, businesses can secure their position in the competitive online marketplace.

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Spotlight

Amad Enterprise©

Amad Enterprise© is a premier internet based business. Through our brands and services we provide a unique approach that allow clients and professionals around the globe to access a wide range of luxury services, products and materials through a user friendly internet tool.

Related News

POS Retail

Leading Wireless Retail Platform Provider Real Time Technologies Continues Growth and Expansion With Acquisition of Your Ware Software

Real Time Technologies (RT²) | January 24, 2024

Real Time Technologies, Inc (RT²), the largest enterprise front-end software platform serving Fortune 500 companies in the U.S. wireless industry, announced today its acquisition of Your Ware Software, a provider of customized business intelligence, sales, and compensation reporting for the wireless retail postpaid channel. Trusted by tier-one telecom carriers to provide retail activation, point-of-sale (POS), payments, business intelligence, and inventory management solutions, RT²'s acquisition of Your Ware Software adds key capabilities to its burgeoning retail wireless store solutions, enabling further expansion into postpaid channels for customers. The purchase is expected to add access to another 4,000 postpaid locations for RT²'s industry-leading wireless retail platform, setting the company up for another banner year in 2024. "The acquisition of Your Ware significantly expands RT²'s presence in the postpaid retail environment and adds to our long-standing success as the leading enterprise POS and Payments provider in prepaid wireless channels," said Omar Azrag, CEO of RT². "The Your Ware team has similar DNA to RT² and brings a world-class level of service specializing in building and deploying customized solutions for the postpaid channel. We are thrilled to have them part of the RT2 family," says Ali Koumaiha, Founder & CPO of RT². "For 22 years, Your Ware Software has designed POS, inventory management, and commission-tracking software for authorized retailers representing tier-one U.S. telecom carriers. Our team of world-class developers and engineers are excited to join the RT² family and continue to serve our customers with the industry-leading products and services they've come to expect. This deal is a triumph for our employees and our customers," says Chris Jones, CEO of Your Ware Software. Neither party disclosed the terms of the deal at this time, and it will remain confidential. In August of 2022, RT² acquired IAS, formerly Qpay from InComm Payments, specializing in customizable payment and technology solutions and the payment processor of choice for retailers, master agents and wireless carriers. RT² has since transformed and simplified the payment offering with an industry-first service model, much to the delight of their long-term customers. About Real Time Technologies (RT²) RT² offers the most flexible cutting-edge Retail Management Solutions that encompass POS, inventory management, payment services, frontline employee management & engagement, business intelligence, and digital automation tools for the wireless industry. RT² support Fortune 500 companies unify their customer experience and remove pain points across multiple retail touch points. Now serving over 14,000 retail locations across the US, Territories, and Canada. RT² prides itself on fostering a family culture and a dynamic work environment where team members are set up to make meaningful contributions across the organization. Learn more at www.rt2.com.

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POS Solutions

XY Retail Introduces Cutting-Edge Order Management System for Luxury Retailers

XY Retail | January 08, 2024

XY Retail, a leader in innovative retail solutions, today announces the launch of its latest product, an advanced Order Management System (OMS) that comes fully pre-integrated with the XY Point of Sale (POS) and Clienteling solutions. In response to evolving retailer needs, XY Retail has engineered a comprehensive OMS that not only streamlines order processing but also works seamlessly with the existing XY POS and Clienteling systems. This integrated approach marks a significant leap forward in providing retailers with a unified platform to enhance operational efficiency, customer engagement, and overall business performance. The XY Retail OMS offers: End-to-End Integration: The XY OMS is intricately woven into the fabric of the XY POS and Clienteling systems, fostering a holistic retail ecosystem. This end-to-end integration ensures a fluid and synchronized customer experience across all touchpoints. Effortless Order Processing: With a user-friendly interface, the OMS simplifies and accelerates order management, from initiation to fulfillment. Retailers can now seamlessly track and fulfill customer orders with precision. Real-Time Inventory Visibility: Leveraging the synergy with the XY POS, the OMS provides real-time visibility into inventory levels. This empowers retailers to optimize stock, minimize overstock or stockouts, and enhance overall inventory management. Clienteling Enhancement: The integrated OMS elevates the clienteling experience by consolidating customer information from POS transactions and order history. Sales associates can access a comprehensive view of customer interactions, preferences, and purchase history, enabling personalized and targeted engagement. Data-Driven Decision Making: Harnessing the power of interconnected systems, the XY Retail OMS enables data-driven decision-making. Retailers can gain valuable insights into customer behavior, inventory trends, and sales performance, facilitating strategic planning and business growth. "We're excited to introduce our integrated Order Management System, marking a significant step in advancing retail operations,” said Susan Jeffers, CEO of XY Retail. “By seamlessly merging order management with our POS and Clienteling systems, we provide retailers with a powerful tool to navigate the complexities of modern commerce efficiently and strategically. This integration underscores our commitment to delivering innovative solutions, enhancing operational efficiency, and empowering our clients to stay ahead in a dynamic industry." About XY Retail XY Retail is a trailblazer in the world of unified commerce solutions, revolutionizing the retail landscape with cutting-edge technology and innovation. Our microservices based, API-first, cloud-native platform seamlessly and vertically integrates mobile point of sale, order management, clienteling, and omnichannel capabilities, empowering global brands to deliver unparalleled customer experiences. With a commitment to excellence and a vision for the future of retail, XY Retail is at the forefront of shaping the next generation of innovative and dynamic commerce.

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POS Retail

GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

Business Wire | September 28, 2023

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center. GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points. GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals. What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO. “GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.” Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center. The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year. About GK GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

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POS Retail

Leading Wireless Retail Platform Provider Real Time Technologies Continues Growth and Expansion With Acquisition of Your Ware Software

Real Time Technologies (RT²) | January 24, 2024

Real Time Technologies, Inc (RT²), the largest enterprise front-end software platform serving Fortune 500 companies in the U.S. wireless industry, announced today its acquisition of Your Ware Software, a provider of customized business intelligence, sales, and compensation reporting for the wireless retail postpaid channel. Trusted by tier-one telecom carriers to provide retail activation, point-of-sale (POS), payments, business intelligence, and inventory management solutions, RT²'s acquisition of Your Ware Software adds key capabilities to its burgeoning retail wireless store solutions, enabling further expansion into postpaid channels for customers. The purchase is expected to add access to another 4,000 postpaid locations for RT²'s industry-leading wireless retail platform, setting the company up for another banner year in 2024. "The acquisition of Your Ware significantly expands RT²'s presence in the postpaid retail environment and adds to our long-standing success as the leading enterprise POS and Payments provider in prepaid wireless channels," said Omar Azrag, CEO of RT². "The Your Ware team has similar DNA to RT² and brings a world-class level of service specializing in building and deploying customized solutions for the postpaid channel. We are thrilled to have them part of the RT2 family," says Ali Koumaiha, Founder & CPO of RT². "For 22 years, Your Ware Software has designed POS, inventory management, and commission-tracking software for authorized retailers representing tier-one U.S. telecom carriers. Our team of world-class developers and engineers are excited to join the RT² family and continue to serve our customers with the industry-leading products and services they've come to expect. This deal is a triumph for our employees and our customers," says Chris Jones, CEO of Your Ware Software. Neither party disclosed the terms of the deal at this time, and it will remain confidential. In August of 2022, RT² acquired IAS, formerly Qpay from InComm Payments, specializing in customizable payment and technology solutions and the payment processor of choice for retailers, master agents and wireless carriers. RT² has since transformed and simplified the payment offering with an industry-first service model, much to the delight of their long-term customers. About Real Time Technologies (RT²) RT² offers the most flexible cutting-edge Retail Management Solutions that encompass POS, inventory management, payment services, frontline employee management & engagement, business intelligence, and digital automation tools for the wireless industry. RT² support Fortune 500 companies unify their customer experience and remove pain points across multiple retail touch points. Now serving over 14,000 retail locations across the US, Territories, and Canada. RT² prides itself on fostering a family culture and a dynamic work environment where team members are set up to make meaningful contributions across the organization. Learn more at www.rt2.com.

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POS Solutions

XY Retail Introduces Cutting-Edge Order Management System for Luxury Retailers

XY Retail | January 08, 2024

XY Retail, a leader in innovative retail solutions, today announces the launch of its latest product, an advanced Order Management System (OMS) that comes fully pre-integrated with the XY Point of Sale (POS) and Clienteling solutions. In response to evolving retailer needs, XY Retail has engineered a comprehensive OMS that not only streamlines order processing but also works seamlessly with the existing XY POS and Clienteling systems. This integrated approach marks a significant leap forward in providing retailers with a unified platform to enhance operational efficiency, customer engagement, and overall business performance. The XY Retail OMS offers: End-to-End Integration: The XY OMS is intricately woven into the fabric of the XY POS and Clienteling systems, fostering a holistic retail ecosystem. This end-to-end integration ensures a fluid and synchronized customer experience across all touchpoints. Effortless Order Processing: With a user-friendly interface, the OMS simplifies and accelerates order management, from initiation to fulfillment. Retailers can now seamlessly track and fulfill customer orders with precision. Real-Time Inventory Visibility: Leveraging the synergy with the XY POS, the OMS provides real-time visibility into inventory levels. This empowers retailers to optimize stock, minimize overstock or stockouts, and enhance overall inventory management. Clienteling Enhancement: The integrated OMS elevates the clienteling experience by consolidating customer information from POS transactions and order history. Sales associates can access a comprehensive view of customer interactions, preferences, and purchase history, enabling personalized and targeted engagement. Data-Driven Decision Making: Harnessing the power of interconnected systems, the XY Retail OMS enables data-driven decision-making. Retailers can gain valuable insights into customer behavior, inventory trends, and sales performance, facilitating strategic planning and business growth. "We're excited to introduce our integrated Order Management System, marking a significant step in advancing retail operations,” said Susan Jeffers, CEO of XY Retail. “By seamlessly merging order management with our POS and Clienteling systems, we provide retailers with a powerful tool to navigate the complexities of modern commerce efficiently and strategically. This integration underscores our commitment to delivering innovative solutions, enhancing operational efficiency, and empowering our clients to stay ahead in a dynamic industry." About XY Retail XY Retail is a trailblazer in the world of unified commerce solutions, revolutionizing the retail landscape with cutting-edge technology and innovation. Our microservices based, API-first, cloud-native platform seamlessly and vertically integrates mobile point of sale, order management, clienteling, and omnichannel capabilities, empowering global brands to deliver unparalleled customer experiences. With a commitment to excellence and a vision for the future of retail, XY Retail is at the forefront of shaping the next generation of innovative and dynamic commerce.

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POS Retail

GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

Business Wire | September 28, 2023

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center. GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points. GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals. What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO. “GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.” Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center. The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year. About GK GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

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