Global Mobile Consumer Survey

| June 2, 2017

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Welcome to the 2016 edition of Deloitte’s mobile consumer survey. It’s 2016 and there’s no place like phone. This is Ireland’s first year participating in Deloitte’s global study, which features some exciting insights about our relationships with mobile devices. A representative sample of Irish mobile consumers were asked about a range of topics relevant to customers, manufacturers, operators, and service providers who support the ecosystem. The topics covered include: device ownership, future purchase intent, mobile operators, Internet of Things (IoT), privacy and security to name a few. This report highlights 10 key findings about the Irish market however, it only scratches the surface of the wealth of information gathered.

Spotlight

Ascend Corporation

Ascend Money: Leading financial services provider in SE Asia, operating under the TrueMoney brand for payments and Ascend Nano for lending. With its headquarter in Bangkok, Thailand, Ascend Money operates in five other countries: Indonesia, the Philippines, Vietnam, Myanmar and Cambodia. Ascend Money targets two under-served groups: 1) digital consumers with its innovative mobile wallet application and 2) the under-banked with its massive agent network. It currently provides payment services such as domestic and international remittance, bill payment, top up services, eCommerce payments and payroll services.

OTHER ARTICLES

FLEXIBILITY THE ORDER OF THE DAY IN RESTAURANT POS

Article | February 20, 2020

In this previous blog, we set out how self-service kiosks represented a new vision for customer-centric POS in the hospitality trade, building on the work done by QSR pioneers such as McDonalds and Nando’s. Of course, there is no one-size-fits-all solution for how the future of POS in the restaurant sector will evolve. Different operators with different priorities will want to get different things from point of sale, not least because customers will also have varying demands and expectations. The beauty of modern technology is that it can provide the agility to meet a diverse range of needs. POS systems are no longer all about having tills at fixed points on the premises, they can operate in many different ways at once. Digitisation has unshackled POS, allowing restaurateurs to focus on shaping the optimum customer experience, with choice and flexibility at its heart.

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5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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TD Bank retail leader talks payment innovation, POS transformation

Article | February 13, 2020

One of the most transformative customer experiences is happening at the point of sale retail consumers are tapping and swiping more than ever compared to handing over cold hard cash. A driving force is the innovation taking place in retail payment as the cashierless storefront slowly takes root and young shoppers don't want to be bothered with even the credit card transaction time. Retail Customer Experience reached out to Mike Rittler, general manager of retail card services and personal lending at TD Bank, to get his perspective on retail POS, trends, consumer expectations and the retail purchase experience.

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Spotlight

Ascend Corporation

Ascend Money: Leading financial services provider in SE Asia, operating under the TrueMoney brand for payments and Ascend Nano for lending. With its headquarter in Bangkok, Thailand, Ascend Money operates in five other countries: Indonesia, the Philippines, Vietnam, Myanmar and Cambodia. Ascend Money targets two under-served groups: 1) digital consumers with its innovative mobile wallet application and 2) the under-banked with its massive agent network. It currently provides payment services such as domestic and international remittance, bill payment, top up services, eCommerce payments and payroll services.

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