Getting New Technologies Right Will Make or Break Retailers in 2020

CHRIS SHEEHAN | January 15, 2020

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More than 8,200 retail stores closed in 2019. Well-known brands like Forever 21, Radio Shack, and Barneys New York declared bankruptcy as consumers continued to move away from physical stores in favor of online shopping or more specialized experiences. Whether they’re looking at a product in person or on their mobile device, consumers now expect and demand the retail experience be personalized and catered to them. Nailing this digital experience will be the difference between being around next year or joining the growing list of retail bankruptcies. To stay relevant, retailers should jump on these key trends to meet rapidly evolving consumer expectations: 2020 will be the year voice commerce moves firmly into the spotlight, thanks in large part to the growing popularity of smart displays such as the Amazon Echo Show. Even though voice commerce has seen modest growth in retail so far (its $2 billion accounted for less than 1 percent of U.S. e-commerce sales in 2018), the growing popularity of smart displays paired with voice will grow that number exponentially.

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NETWORK WITH INDUSTRY LEADERS

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Thank you to all of our sponsors and partners! Our MPC20 conference is going virtual to keep you safe, but the content is more valuable than ever. As the world battles COVID-19, we turn our eyes toward mobility, risk mitigation, and virtual workplaces. Digital commerce is literally keeping most businesses in business. By registering now, you are guaranteeing your opportunity to hear from experts from many of the world’s largest brands including U.S. Bank, Zelle, Aliaswire, Pinterest, PAID, Heartland, Intel and IBM.

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Spotlight

Online Marketing Institute

Founded in 2007, OMI set out to educate marketers on the known truths and best practices of digital marketing. Starting with industry-leading certification programs to teach, validate and enable digital marketing excellence through the industry’s most credible and widely known educators, OMI has become the de facto standard for digital marketing credentials.

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