Getting New Technologies Right Will Make or Break Retailers in 2020

CHRIS SHEEHAN | January 15, 2020

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More than 8,200 retail stores closed in 2019. Well-known brands like Forever 21, Radio Shack, and Barneys New York declared bankruptcy as consumers continued to move away from physical stores in favor of online shopping or more specialized experiences. Whether they’re looking at a product in person or on their mobile device, consumers now expect and demand the retail experience be personalized and catered to them. Nailing this digital experience will be the difference between being around next year or joining the growing list of retail bankruptcies. To stay relevant, retailers should jump on these key trends to meet rapidly evolving consumer expectations: 2020 will be the year voice commerce moves firmly into the spotlight, thanks in large part to the growing popularity of smart displays such as the Amazon Echo Show. Even though voice commerce has seen modest growth in retail so far (its $2 billion accounted for less than 1 percent of U.S. e-commerce sales in 2018), the growing popularity of smart displays paired with voice will grow that number exponentially.

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Tank is a design firm that helps companies create memorable and meaningful brand expressions through a multi-disciplinary, hands-on approach. Founded in 1994, Tank has provided award-winning work for some of the world's most recognizable brands in the US and abroad; our work ranges from complete brand development to fresh thinking on design challenges within an established brand. All clients enjoy Tank's ability to explore, discover and deliver original, effective design and technology solutions. Tank is based in Cambridge, MA, San Francisco, CA , Atlanta, GA and New York, NY. Clients include FedEx, Citizens Financial, Reebok, Saumels & Associates, and Symantec.

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Spotlight

Tank Design

Tank is a design firm that helps companies create memorable and meaningful brand expressions through a multi-disciplinary, hands-on approach. Founded in 1994, Tank has provided award-winning work for some of the world's most recognizable brands in the US and abroad; our work ranges from complete brand development to fresh thinking on design challenges within an established brand. All clients enjoy Tank's ability to explore, discover and deliver original, effective design and technology solutions. Tank is based in Cambridge, MA, San Francisco, CA , Atlanta, GA and New York, NY. Clients include FedEx, Citizens Financial, Reebok, Saumels & Associates, and Symantec.

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