Generation Z to Switch the Majority of Purchases

| June 12, 2017

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Accenture surveyed nearly 10,000 respondents in 13 countries. Survey respondents come from panel data vetted by ESOMAR, which adhered to strict internationalguidelines for market research. The online survey limited respondents to consumers who shop in a multichannel way. For example, respondents must have shopped online and instores in one of the following retail categories: apparel, consumer electronics, groceries, home goods and health and beauty. All shoppers also confirmed that they access the internetand their smartphones as a regular part of their daily lives. Respondents came from Australia, Brazil, Canada, China, France, Germany, Italy, Japan, South Africa, Spain, Sweden, the US.

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ELOGIA, a VIKO Group Company, is a digital agency specialized in "Digital Commerce Marketing"​, We help our clients to use the digital media to sell more. Our main services are Market Intelligence, CRO, Marketing Relacional, eRetail Marketing, Social & Content MK, Paid Media and Inbound Marketing. We have more than 15 years of experience and a team larger than 70 people in Barcelona, Madrid, Vigo and CDMX.

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Spotlight

ELOGIA

ELOGIA, a VIKO Group Company, is a digital agency specialized in "Digital Commerce Marketing"​, We help our clients to use the digital media to sell more. Our main services are Market Intelligence, CRO, Marketing Relacional, eRetail Marketing, Social & Content MK, Paid Media and Inbound Marketing. We have more than 15 years of experience and a team larger than 70 people in Barcelona, Madrid, Vigo and CDMX.

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