Generation Z to Switch the Majority of Purchases

| June 12, 2017

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Accenture surveyed nearly 10,000 respondents in 13 countries. Survey respondents come from panel data vetted by ESOMAR, which adhered to strict internationalguidelines for market research. The online survey limited respondents to consumers who shop in a multichannel way. For example, respondents must have shopped online and instores in one of the following retail categories: apparel, consumer electronics, groceries, home goods and health and beauty. All shoppers also confirmed that they access the internetand their smartphones as a regular part of their daily lives. Respondents came from Australia, Brazil, Canada, China, France, Germany, Italy, Japan, South Africa, Spain, Sweden, the US.

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Socialize is a socially-led creative & media agency, awarded as one of the most effective independent agencies in MENA by the Effies Index and ranked amongst Dubai's top 50 SMEs.

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Socialize

Socialize is a socially-led creative & media agency, awarded as one of the most effective independent agencies in MENA by the Effies Index and ranked amongst Dubai's top 50 SMEs.

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