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Generation Z to Switch the Majority of Purchases
| June 12, 2017
Socialize is a socially-led creative & media agency, awarded as one of the most effective independent agencies in MENA by the Effies Index and ranked amongst Dubai's top 50 SMEs.
Article | March 10, 2020
Technology is changing at a fast pace and so is every industry related to it. People are moving from Facebook to Instagram, Google to Pinterest, blogs to video content, and so on. While the content remains to be the driving force behind all the marketing strategies, it is how it is generated, monetised, and marketed to the target audience that matters. Traditional marketing included pop-ups to divert the audience from what they were already watching, reading or listening. Agencies and media firms would utilise the space to spread a message in order to attract customers as per the size and demographic of the audience. Today, it is different. Today, Internet advertising industry is more sophisticated than ever before which lets retailers deliver their up-to-date graphics to target audiences and measure their responses simultaneously.
Software development is relatively new when compared to plumbing or electricity. We don’t have standard wire and pipe sizes or handbooks telling us how to “unclog” or “rewire” our testing problems, nor do we have licenses ensuring that we meet industry “code.”
Amazon’s New York expansion plans will now include the former Lord & Taylor building in downtown Manhattan, as the eCommerce company announced that it will purchase the storied building from office sharing startup WeWork, according to the New York Post. The price tag on the building, famous for being the former New York hub for the shopping retailer, is in excess of $1 billion. The building’s current owner is WeWork, which has been having a difficult time as of late after a failed IPO and then the need for a bailout from SoftBank later. The building has 12 stories. It was sold to WeWork in 2017 for $850 million on the basis that it would become the WeWork headquarters.
The retail industry has experienced a rapid transformation in the last 20 years. And like other industries, the retail industry is also embracing the Internet of Things (IoT) technology for the innovative opportunities it offers. In fact, IoT has already been embraced in retail all around the world. For instance, the IoT in the retail market has been increasing at a whopping 20% CAGR since 2015 and it is forecasted to reach $35 billion in 2020. That being said, let’s examine the top 4 opportunities IoT technology holds for the retail industry in the year 2020 and how you can capitalize on them. Retailers that have embraced the IoT technology have already experienced benefits like reduced costs, improvement in overall performance, and enhanced customer experience.
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