Furniture retailer delivers robust CX for the holidays

BRADLEY COOPER | July 20, 2018

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The holiday season is one of the most difficult times for brick-and-mortar retailers, as they have to compete with one another and online retailers for customers. Digital signage can help boost both sales for beleaguered retailers, as long as they integrate it with the larger customer experience, according to Trey Hicks, chief sales officer, at Visix. "Retailers that use digital signage as part of the broader customer experience will find a much greater opportunity for return value when it comes to improving holiday sales," Hicks said in an interview with Digital Signage Today, a sister publication of Retail Customer Experience. Customers can often feel overwhelmed during the holidays, and retailers can use digital signage to actually help improve their moods while shopping. Business intelligence platforms, for example, can trigger advertisements based on customer moods and emotions, Hicks said. These platforms can utilize camera analytics to analyze customer's faces to see if they are happy, sad or tired.

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