Free shipping & deferred payment key to competing with Amazon during the holidays

PATRICIO ROBLES | November 15, 2018

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According to a new study conducted on behalf of installment payment provider Splitit, nearly 40% of holiday shoppers intend to make the majority of their purchases through large online retailers like Amazon. While the 40% figure might give smaller competitors room for hope, the situation is actually more grim when one considers that small neighborhood shops were the second most popular option with the consumers polled, with 25% of them stating an intent to shop locally. So how can smaller online retailers compete? According to the study, free shipping and installment plans for purchases can help smaller retailers lure dollars from shoppers who might otherwise purchase from Amazon et. al. Specifically, approximately half (46%) of those surveyed indicated that free shipping would encourage them to spend. Unfortunately, free shipping’s appeal might not be as powerful this year as Amazon announced that it will offer free shipping to all customers with no minimum order size regardless of

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Big 5 Sporting Goods

Big 5 Sporting Goods is one of America's top retailers of name brand sporting goods and accessories. Operating over 430 stores in 11 western states, Big 5 provides a full-line product offering in a traditional sporting goods store format that averages approximately 11,000 square feet. Big 5's product mix includes athletic shoes, apparel and accessories, as well as a broad selection of outdoor and athletic equipment for team sports, fitness, camping, hunting, fishing, tennis, golf, and seasonal sports.

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Spotlight

Big 5 Sporting Goods

Big 5 Sporting Goods is one of America's top retailers of name brand sporting goods and accessories. Operating over 430 stores in 11 western states, Big 5 provides a full-line product offering in a traditional sporting goods store format that averages approximately 11,000 square feet. Big 5's product mix includes athletic shoes, apparel and accessories, as well as a broad selection of outdoor and athletic equipment for team sports, fitness, camping, hunting, fishing, tennis, golf, and seasonal sports.

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