Former Amazon exec on the state of retail e-commerce

JUDY MOTTL | February 27, 2020

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The e-commerce retail environment is only getting more competitive thanks to digital and increasing mobile retail innovations. And while Amazon reins supreme, and often cited as the one to beat in e-commerce, the mega omnichannel player's marketplace can be a prime opportunity for online retailers big and small, brand name or no name. To get insight on what retailers should be doing and not doing in e-commerce to attract customers and drive business we reached out to James Thomson, who headed up Amazon Services for years and runs a summit/education conference for large Amazon sellers. He's also a partner in Buy Box Experts, an agency supporting brands that sell online.

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