For Retail Transformation

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Most store-based retailers are in low-or zero-growth markets, have declining margins and are losing markets share. Without significant renewal, many of today’s store-based retailers will cease to exist within a decade. But despite this urgency, most such retailers struggle with strategic mastering internally the diverse array of emerging technologies that are driving retail change, and so partner enthusiastically with outside parties. This ‘openness’ is now an essential element of the retail innovation agenda.

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FramesDirect.com offers the largest selection of authentic, designer eyeglasses and sunglasses anywhere. You will find over 250 of your favorite brands like Ray-Ban, Prada, and Oakley - with many priced up to 30% off MSRP.

OTHER ARTICLES

A Beginner’s Guide To Tablet POS Systems

Article | February 14, 2020

Have you been considering changing your current traditional POS to a tablet POS system? Well, one thing is for sure, you aren’t alone. More and more businesses are making the switch from the bulky point of sale systems to POS touchscreen monitors that offer more mobility. The traditional cash register is almost obsolete. As such, more retailers now trust cloud-based POS systems that run on smart devices like tablets and phones.

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How the digital revolution in the retail Industry enables better communication

Article | February 14, 2020

Technology is changing at a fast pace and so is every industry related to it. People are moving from Facebook to Instagram, Google to Pinterest, blogs to video content, and so on. While the content remains to be the driving force behind all the marketing strategies, it is how it is generated, monetised, and marketed to the target audience that matters. Traditional marketing included pop-ups to divert the audience from what they were already watching, reading or listening. Agencies and media firms would utilise the space to spread a message in order to attract customers as per the size and demographic of the audience. Today, it is different. Today, Internet advertising industry is more sophisticated than ever before which lets retailers deliver their up-to-date graphics to target audiences and measure their responses simultaneously.

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Former Amazon exec on the state of retail e-commerce

Article | February 14, 2020

The e-commerce retail environment is only getting more competitive thanks to digital and increasing mobile retail innovations. And while Amazon reins supreme, and often cited as the one to beat in e-commerce, the mega omnichannel player's marketplace can be a prime opportunity for online retailers big and small, brand name or no name. To get insight on what retailers should be doing and not doing in e-commerce to attract customers and drive business we reached out to James Thomson, who headed up Amazon Services for years and runs a summit/education conference for large Amazon sellers. He's also a partner in Buy Box Experts, an agency supporting brands that sell online.

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What the coronavirus means for DTC brands

Article | February 14, 2020

In the past several weeks, over 100 retailers both legacy and DTC have temporarily shuttered their doors or reduced hours to help stop the spread of the coronavirus. For digitally native brands, which operate few stores relative to more traditional players, the move to operating exclusively online, in theory, should have come with little disruption to business. But that hasn't been the case. Online spending at ThirdLove during the week of March 16 fell 39% week over week, while Poshmark fell 30% and StitchFix fell 9% during that same period, according to Edison Trends data shared with Retail Dive. As a whole, direct-to-consumer brand week-over-week spending fell 7% on average between March 2 and March 22. Comparatively, the average week-over-week increase for these brands from Jan. 6 to March 1 was 1%, according to the data.

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Spotlight

FramesDirect.com

FramesDirect.com offers the largest selection of authentic, designer eyeglasses and sunglasses anywhere. You will find over 250 of your favorite brands like Ray-Ban, Prada, and Oakley - with many priced up to 30% off MSRP.

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