For Retail Marketing, 2018 is a Time to Evolve

| December 27, 2017

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Every retail marketing professional has faced the same question in recent years, as artificial intelligence and machine learning have become an increasingly dominant force: How will my capabilities and skills fit into this new, digitally-driven, data-enhanced, AI-obsessed landscape? The days of traditional marketing are long gone, and AI is reshaping the skills marketing requires and the strategies that will bring the most success. We will take a look at some of the ways this shift will challenge marketers and retail marketing departments in the New Year.

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