For Retail Marketing, 2018 is a Time to Evolve

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Every retail marketing professional has faced the same question in recent years, as artificial intelligence and machine learning have become an increasingly dominant force: How will my capabilities and skills fit into this new, digitally-driven, data-enhanced, AI-obsessed landscape? The days of traditional marketing are long gone, and AI is reshaping the skills marketing requires and the strategies that will bring the most success. We will take a look at some of the ways this shift will challenge marketers and retail marketing departments in the New Year.

Spotlight

PYMNTS

PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of commerce and makes news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “what’s next” in payments. C-suite and VP level executives turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web.

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Spotlight

PYMNTS

PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of commerce and makes news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “what’s next” in payments. C-suite and VP level executives turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web.

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