For retail in the digital age

| November 17, 2017

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It wasn’t long ago that every organization regardless of industry was working in earnest on an app. This new tool, they reasoned, would be an easy way to stay top-of-mind with consumers and an essential way to grow digital sales. The promise of the app turned out to be something of a myth, however. Few consumers wanted to take up valuable mobile memory on apps that they didn't use daily. In fact, by 2016, more than half of smartphone users failed to download a single new app per month.

Spotlight

Sarenza

Sarenza is a box that pampers its customers and employees for 11 years! Founded in 2005, Sarenza is the number one shoe on the Internet. At the top of fashion, it offers more than 750 brands, 55 000 models, delivery in 24 hours and free return. Today, the company has an active presence in 26 countries and is experiencing strong growth.

OTHER ARTICLES

Fashion retailers may have to write-off £15bn worth of spring and summer stock

Article | April 15, 2020

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How Retailers Can Deliver the Item at the Top of Shoppers’ Wish Lists: Time

Article | February 24, 2020

For consumers, shopping can either be an exciting experience or a downright stressful one. Finding enough time to shop for the perfect gift or merely everyday staples while attempting to manage the challenges of work, family and everyday life can undoubtedly add to stress levels. Considering all of the expectations and obligations that exist within a consumer’s life, it’s critical for retailers to be respectful of their time when they have so little to spare. It's no secret that consumers’ choices on how, where and when they buy are dramatically redefining the retail industry as we know it. In order to stay relevant and top of mind for consumers, retailers must work to deliver the best possible shopping experience. Perhaps the strongest demonstration of value a retailer can provide to a consumer isn’t just better pricing or a more engaging environment, but instead to give back something their consumers value even more: time.

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How retailers can be ready for busy sales seasons with proactive maintenance

Article | February 25, 2020

In the retail industry, holiday shopping accounts for about 20 percent of annual sales. In the final few weeks of the year, it’s easy for retailers to feel overwhelmed with not only an influx of shoppers but the added pressure of needing to tie up loose ends before January 1st. These weeks can make or break the year and creating a positive customer experience that’s memorable is essential for continued success. For this reason, retailers need to strive for 100 percent Brand Uptime in order to meet customer expectations, maximize sales and revenue, and deliver a positive customer experience. The preparation must have an omnichannel focus. It starts with digital realms such as ensuring your website can handle the influx of visitors in the weeks leading up to the new year as well as the months following. But for most retailers, the key factor will be how well they prepare brick-and-mortar stores for increased inventory and foot traffic.

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Grow your retail business with new customer trends

Article | April 7, 2020

Retailers know how important it is to drive customer engagement a business's success depends on customer retention, growth and ultimately sales. As an entrepreneur and the owner of retail jewelry brand Blossom Box Jewelry, I understand first-hand how important and often difficult it is to develop sales and marketing plans and strategies that will resonate with a target audience and provide a competitive advantage over other brands. With markets becoming increasingly saturated, it's crucial to create key differentiators for a business to remain successful. Throughout the year, I track customer e-commerce trends and online purchasing habits to identify ways to reach my customer base more effectively. That's the key to turning site browsers into paying customers: reaching shoppers the way they want to be reached, adapting business strategies to fit their needs, learning from their behaviors, and ultimately forming meaningful connections.

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Spotlight

Sarenza

Sarenza is a box that pampers its customers and employees for 11 years! Founded in 2005, Sarenza is the number one shoe on the Internet. At the top of fashion, it offers more than 750 brands, 55 000 models, delivery in 24 hours and free return. Today, the company has an active presence in 26 countries and is experiencing strong growth.

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