For Now Co-owners Support Small Brands With a Big Retail Concept

CELINA COLBY | April 9, 2019

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When you step into Kaity Cimo and Katharine ReQua’s For Now store on Seaport Boulevard in the Seaport District of Boston, it’s hard to know where to look first.By the window, there’s a display of Sht That I Knit’s famously fluffy knit hats. Against the wall, there’s a row of butter-soft men’s yellow leather gloves by Harvey Traveler. On the wall is a selection of canvas paintings by local painter Ashley Provencher.Launched by in 2017, For Now creates a space where all of these varied, small maker brands can live and thrive together. It’s a concept with which these two businesswomen launched their whole new kind of shopping experience.Cimo and ReQua are retail connoisseurs. As veterans of the industry, the duo understands the good and the bad, which is what inspired them to disrupt the traditional retail model.

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