For Ecommerce Retailers, Sustainability Is More Than Just A Fad

ATHINA MALLIS | March 11, 2019

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Once viewed as a costly exercise, sustainability is being embraced by a growing number of retailers as a strategy that delivers cost savings and satisfies the demands of consumers. Companies are exploring automation tools to reduce the amount of packaging used, trying to find alternatives to plastic, and looking to install solar panels to reduce their carbon footprint. With the rise of the conscious consumer, more ecommerce retailers are putting the time and the effort into making sure they have more sustainable practices. Some have found it can be the decider between a customer buying off their site or a competitor’s.

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AREA 17 is a digital product agency with studios in Paris and New York. Founded in 2003, we are independently owned and creatively motivated. AREA 17 also refers to the visual cortex of the brain where sensory data is received, patterns recognized, and images formulated.

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How Retail Security Can Welcome IoT Innovations Without Putting Customers at Risk

Article | March 11, 2020

Retail businesses, from mom-and-pop shops to major department stores, are investing heavily in technology to enhance the in-store experience. With the imminent arrival of mainstream 5G, smarter systems are expected to dominate the retail space as the internet of things (IoT) expands. But as we know from connected device deployments in other sectors, such as financial services and healthcare, the IoT is fraught with security vulnerabilities. For retail security, the risks of deploying IoT devices are no less dire. As organizations rely more on the IoT to enable internet connection at every stage of the retail process, protecting IoT infrastructure is critical. Getting on board with the right mindset can go a long way toward achieving a win-win for retail security.

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COVID-19 will bring lasting innovation to retail

Article | March 11, 2020

To say these are interesting times for the retail sector would be an understatement. COVID-19 has created a dichotomy the likes of which we've never seen before. On the one hand, a large percentage of retailers have closed up shop temporarily either in response to regulatory mandates, or due to dwindling customer foot-traffic. And on the other hand, a number of retailers remain open for business and under great strain as nearly all remaining retail traffic is funneled to grocery stores, pharmacies, hardware stores and big-box retailers considered to be essential in the eyes of regulators.

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Retail ,Wholesale Trade,Ecommerce,Retail,E-commerce,point of sale.

Article | March 11, 2020

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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The Retail Industry and the Persistent Digital Threat Landscape

Article | March 11, 2020

In today’s age of digital transformation, retailers have changed the ways in which they interact and engage with consumers — starting with online shopping and e-commerce experience. In order for retail organizations to remain competitive, an omnichannel experience is critical, and with that, retail organizations are relying heavily on websites, mobile apps, online marketplaces, and social media to promote products, sell goods and even provide customer service. As competition to acquire and retain customers continues to increase, many retailers are also expanding their efforts to include social media and digital advertising platforms to enter new markets, generate awareness, and connect with potential customers. However, retailers aren’t the only ones that are targeting the opportunities online and digital platforms offer. Cybercriminals also recognize the opportunities that online platforms represent for retailers, and are seeking to exploit their market share and revenue potential.

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AREA 17

AREA 17 is a digital product agency with studios in Paris and New York. Founded in 2003, we are independently owned and creatively motivated. AREA 17 also refers to the visual cortex of the brain where sensory data is received, patterns recognized, and images formulated.

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