For ecommerce brands, the race is on for top spots in voice search

EMILY ALFORD | September 25, 2018

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Smart speakers, like Google Home or Amazon Echo, aren’t going away, which means either new opportunities or new headaches for ecommerce, depending on how excited you are for voice search. According to a recent study by Voicebot.ai, 47.3 million Americans, or nearly one in five, now have access to a smart speaker. That’s a lot of people asking voice assistants for directions, recipes, jokes, music and, increasingly, to make purchases. Of those 47 million who own smart speakers, 57% have made a purchase using that speaker.For brands who rely heavily on ecommerce, voice search is a game changer, and right now, it’s a race to the top of voice search results. Asking Alexa to stock shopping carts is more than just a novelty, it represents a sea change in the way consumers prefer to shop, according to Naji El-Arifi, head of Innovation for Salmon.“Our own recent research showed 55% of shoppers said they like purchasing through voice-activated devices,” El-Arifi says. And as more and more consumers become used to simply asking their smart speakers for purchase suggestions, the brands that get onboard early are the brands that get recommendations.

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