Follow the path to the Omni-channel Grail

| February 20, 2019

article image
Omni-channel retailing gives customers the option to shop and purchase items on their terms – order online or shop in the store, have the item shipped or pickup at the store. Omni-channel supports every combination. Be ready to change with your customers as buying process channels continue to develop. Give your customers accurate inventory information as well as choices for alerts, backorders and reorders.  Provide customers an easy, pleasant shopping experience through their mobile device, online and in the store.

Spotlight

Fashion & Retail Personnel Ltd

Welcome to Fashion & Retail Personnel's home on LinkedIn. Follow us for regular job seeker based hints and tips, industry insight and access our groups to keep up to date with the best selection of our current vacancies. We'll also keep you posted with our internal news and ask for your feedback - which really matters to us.

OTHER ARTICLES

How In-Store Brands Are Taking Over In-Store

Article | April 10, 2020

CPG companies have been feeling the pain from store brands for close to a decade now. Increased quality, curated offerings and better graphics have all led shoppers to try and in many cases then switch to the store brand offering. The latest salvo in this war is about data. Supermarkets used to rely heavily on data and insights on everything from shelf placement to how to market and promote foods from the likes of their CPG partners as well as Nielsen and IRI, to name just a couple. Then "category captains" were created. Usually staffed from the leading CPG brand and headquartered at the retailer’s location, those CPG companies offered retailers insights and recommendations on how to sell more product across the entire category—not just their own brand. Those positions are being eliminated. The source and quality of data has changed. Grocers are relying on their own proprietary research to decide how and where and at what price to place products—their own brands as well as those from CPG.

Read More

How physical retail provides opportunities for consumer outreach

Article | February 11, 2020

As we come off another holiday season, it's worth taking a look at how the customer journey has changed, the role retail plays in the journey and what 2020 holds for innovative brands and retailers alike. Only a small minority of consumers these days are brand loyal according to a recent McKinsey report. Most consumers prefer to be in "shopping around" mode instead. Add to that the waning influence of TV advertising. Against this backdrop, it's clear that brand and retail marketers are challenged and need to change up their game. In a world in which TV advertising has lost much of its power, innovative retailers and brands have an opportunity to command consumers' attention through integrated marketing initiatives that include digital experiences and product sampling.

Read More

Retail warehouses - omni-channel fulfilment essential or Coronavirus breeding grounds?

Article | March 31, 2020

Recent coverage of the pressures on the retail supply chains during the current global health crisis has made reference to the essential roles of the back end warehouses and distribution centers that power the fulfilment of online orders. In recent days, these have come front-and-center of attention as concern has grown about the well-being of the people working in them. Ocado’s robotic warehouses are very far from the norm. Behind the scenes at the vast majority of facilities is a human workforce now in search of reassurance that their health is being taken into account.

Read More

How to Boost Donations Through Online Point-of-Sale Fundraising

Article | February 17, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

Read More

Spotlight

Fashion & Retail Personnel Ltd

Welcome to Fashion & Retail Personnel's home on LinkedIn. Follow us for regular job seeker based hints and tips, industry insight and access our groups to keep up to date with the best selection of our current vacancies. We'll also keep you posted with our internal news and ask for your feedback - which really matters to us.

Events