FMCG sales at organized retail stores grew 22% in 2018: Nielsen India report

SUNEERA TANDON | March 12, 2019

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The switch to goods and services tax (GST), acceptance of digital payments, and a consumer shift to convenience have helped push the sale of cheese, biscuits, hair conditioners, and packaged rice in modern retail stores in India for the year ended 31 August 2018. This has helped the country’s organized grocery stores register a strong 22% growth in sales, according to a report titled Reformatting Retail in India by insights firm Nielsen India released in March.The market for fast-moving consumer goods (FMCG) sold through modern retail stores in India stood at ₹41,416 crore as of August 2018, Nielsen said.The report measured the growth of such stores from August 2017 to August 2018, factoring in the impact of events such as demonetisation and the transition to GST in 2017.

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