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Fiserv Payments Revs Up 6 Pct, While eComm Gains Double Digits
| November 6, 2019
From custom apparel and uniforms to enterprise recognition systems, Business Impact Group is a leading brand management company that brings creative solutions to your business, customers and employees.
Article | March 30, 2020
Retailers are continuing to lay off and furlough workers due to the coronavirus uncertainty. Macy's announced this morning that the majority of employees for the Macy’s, Bloomingdales, and Bluemercury brands will go on furlough beginning this week. U.S. clothing rental firm Rent the Runway also said on Saturday it had laid off retail employees following temporary store closures amid the ongoing coronavirus outbreak. “Like many businesses affected by the COVID-19 pandemic, Rent the Runway has had to make some difficult decisions in the short term to thrive in the long term, which include temporary store closures and retail role eliminations,” a company spokeswoman said in an emailed statement to Reuters. Last week, Everlane laid off and furloughed more than 200 workers, including retail and those operating back-end functions, as it struggles to cope with the shutdown of its retail business over measures to reduce the spread of the coronavirus.
Article | July 20, 2020
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Article | March 5, 2020
It's not hyperbole to say that modern retail lives and dies by one overwhelmingly powerful metric: the customer experience. But knowing how to actually provide it, to a given retailer's unique collection of customers, is what has escaped so many of the retailers we once thought were too big to fail. As the industry becomes more conceptually innovative and tech-driven, there isn't a single obvious path that guarantees the ability to deliver on that promise. Customer demands pop up too quickly, and retailers are running out of fingers to plug the dike. It's time to find a more sustainable approach.
Article | March 8, 2020
Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. Product names are important for Amazon’s site search. Thus merchants tend to go overboard there. The principle, however, is the same for optimizing search on Google or Amazon. Highly descriptive product names such as “Deck Plus #10 x 3-in Ceramic Deck Screws” leave little doubt both to searchers scanning the results page and to search engine algorithms. However, when a product name is more general, such as “Cuisinart Electric Cordless Tea Kettle,” neither searchers nor engines know with certainty what’s on the page. Which Cuisinart electric kettle is it? Stainless steel or plastic? Big or small?
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