Fashion retail giant Zara's success is no secret

CHLOE STOKES | July 5, 2018

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One of the first things Steve asked me to do when I started at Forager was to identify my circle of competence.Five minutes in a room full of value investors and I realised there’s one thing they know nothing about.And unlike Alvise, there are few things I enjoy more than a visit to a Zara store.In fact, as it turns out, I spend hours every week doing incidental scuttlebutt. The retail industry is out of favour. Articles predicting the demise of bricks and mortar stores abound and the sentiment around the sector is generally one of pessimism.And with good reason. You don’t need to be a Myer shareholder to know retailers are struggling. Take a quick walk through your local shopping centre. Every second store is having a sale.This blog is not going to be another hatchet job on the industry, though. In fact, it is quite the opposite. Yes, consumer preferences are changing. Yes, there are new competitive threats arriving almost weekly.But retail is a huge and growing part of the modern economy and plenty of people (myself included) still love the bricks and mortar experience. For the right concept well executed, opportunities for investors are immense.

Spotlight

Omnia Retail

Omnia is the leading SaaS solution for integrated dynamic pricing and online marketing automation. Omnia helps retailers regain control, save time and drive profitable growth. The out-of-the-box solution optimizes pricing and maximizes returns from marketing channels like Google Shopping. Omnia services more than 100 leading retailers, including Decathlon, Windeln.de, Tennis Point, Bol.com, Wehkamp, and Coolblue. For her clients, Omnia scans and analyzes more than 500 million price points, and makes more than 7 million price adjustments daily.

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