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Spotlight

ExpertVoice

As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 500 brands partner with ExpertVoice to scale credible product recommendations from 1,000,000+ verified experts. These experts - retail sales associates and industry professionals - join the ExpertVoice community to gain detailed knowledge and first-hand experiences with products so they can make authentic recommendations online and offline. These experts are sharing millions of recommendations every week; and consumers are listening.

OTHER ARTICLES

3 Ways Automated Supply Distribution Can Transform Retail

Article | March 2, 2020

Over the past few years, the retail space has seen a rapid expansion of technological advancement as consumers and employers alike have begun to embrace the latest tools and trends. In fact, nearly three-quarters of retailers are planning to increase technology spending in the next 12 months, according to Total Retail’s 2019 Retail Technology Report. Among the myriad of emerging technology in the retail space, one advancement automated supply distribution is likely to experience strong adoption over the coming year. Automated supply distribution.

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Retail technology innovation hub

Article | April 6, 2020

The coronavirus is having a severe impact on the retail sector. The only way to tackle future disruptions is by reducing the desire to shop in stores, and placing focus on creating a retail ecosystem that makes it easy for customers to receive and retrieve the products they want. That’s the view of former Amazon executive and supply chain consultant Brittain Ladd. In an online post, he says: “Prior to the Covid-19 pandemic, grocery retailers in the United States were focused on remodelling their stores and improving the in-store experience for customers.” “Supposed retail experts and grocery analysts argued vociferously that the only way for grocery retailers to be able to compete against Amazon, was by providing an immersive and inviting in-store experience.”

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How physical retail provides opportunities for consumer outreach

Article | February 11, 2020

As we come off another holiday season, it's worth taking a look at how the customer journey has changed, the role retail plays in the journey and what 2020 holds for innovative brands and retailers alike. Only a small minority of consumers these days are brand loyal according to a recent McKinsey report. Most consumers prefer to be in "shopping around" mode instead. Add to that the waning influence of TV advertising. Against this backdrop, it's clear that brand and retail marketers are challenged and need to change up their game. In a world in which TV advertising has lost much of its power, innovative retailers and brands have an opportunity to command consumers' attention through integrated marketing initiatives that include digital experiences and product sampling.

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Which Stores in the United States Have Closed Due to Coronavirus?

Article | March 17, 2020

In case you have been living under a rock, major US retail stores have announced they are closing or limiting their store hours to prevent the spread of the Coronavirus here in the United States. Besides almost every state closing restaurants, bars, gym’s, and theaters, you also have big companies trying to protect citizens from the Coronavirus crisis and protect public health. Walmart has taken steps to reduce hours after several major retailers have chosen to fully close physical store operations after there have been several confirmed cases in the country and they continue to rise. Major retailers Glossier and Patagonia both announced a temporary closure, prompting popular stores such as Abercrombie & Fitch, Nike, and Urban Outfitters to follow their lead.

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Spotlight

ExpertVoice

As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 500 brands partner with ExpertVoice to scale credible product recommendations from 1,000,000+ verified experts. These experts - retail sales associates and industry professionals - join the ExpertVoice community to gain detailed knowledge and first-hand experiences with products so they can make authentic recommendations online and offline. These experts are sharing millions of recommendations every week; and consumers are listening.

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