Experiential retail: How can screens improve the in-store experience?

ALEX MOULTON | January 14, 2020

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Let the retail race begin! From smarter store layouts to interactive kiosks to high-concept pop-ups, retailers across all business sectors are working rapidly to update and optimize new in-store experiences for a new era of IRL interaction. Your brand isn't alone  68% of retailers say they are making investments into experiential retail for 2020. Within these reimagined spaces, physical screens often play a valuable role in branding and communication. But buyers beware: unlike online shopping or social media channels, screen content in retail spaces must play a completely different role than their digital-native counterparts. They also must be designed with a different mindset  one that goes beyond the business of selling and instead, strives for excitement, inspiration, and engagement.

Spotlight

Alabbar Enterprises - Retail, Food and Beverage

Alabbar Enterprises is the parent company for a variety of retail & franchise operations based in both the Middle East and Asia. RSH Ltd:- the leading pan-Asian marketer, distributor and retailer of international brand names. The company’s extensive portfolio of lifestyle products covers four key categories, sports, golf, lifestyle and fashion.

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Spotlight

Alabbar Enterprises - Retail, Food and Beverage

Alabbar Enterprises is the parent company for a variety of retail & franchise operations based in both the Middle East and Asia. RSH Ltd:- the leading pan-Asian marketer, distributor and retailer of international brand names. The company’s extensive portfolio of lifestyle products covers four key categories, sports, golf, lifestyle and fashion.

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