Ever-changing digital landscape: What e-commerce retailers need to know

JOE HARRIS | February 3, 2020

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Keeping up with all the emerging trends and technology in the e-commerce world is no easy feat. AI, machine learning, chatbots, micro feedback... a lot of e-commerce managers tell me they're not sure where or how they should invest their time and resources. My advice is simple: focus wholly on your customer. Today's consumers want engaging and memorable brand experiences; how can your e-commerce help your brand meet those expectations? If we consider all investments through that lens, below are the five most important things e-commerce managers need to know.

Spotlight

Gina Tricot AB

At Gina Tricot we like to keep it simple. Our strength has always been to take advantage of the simplicity, both in our design, and the way we work. 1997 we started a chain of stores that sold commercially viable, feminine tricot garments. Now, fifteen years later, we have grown to become an international fashion destination that offers clothing and accessories for style-wise women in 28 countries.

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Spotlight

Gina Tricot AB

At Gina Tricot we like to keep it simple. Our strength has always been to take advantage of the simplicity, both in our design, and the way we work. 1997 we started a chain of stores that sold commercially viable, feminine tricot garments. Now, fifteen years later, we have grown to become an international fashion destination that offers clothing and accessories for style-wise women in 28 countries.

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