European StrategyForum Retail 2018 in The Netherlands

| October 3, 2017

article image
Pan European StrategyForum Retail dives deep into customer journeys merging online and offline environments. The event will both discuss the trends and tackle the issues in the industry.

Spotlight

Backcountry.com

Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.

OTHER ARTICLES

Which Stores in the United States Have Closed Due to Coronavirus?

Article | March 17, 2020

In case you have been living under a rock, major US retail stores have announced they are closing or limiting their store hours to prevent the spread of the Coronavirus here in the United States. Besides almost every state closing restaurants, bars, gym’s, and theaters, you also have big companies trying to protect citizens from the Coronavirus crisis and protect public health. Walmart has taken steps to reduce hours after several major retailers have chosen to fully close physical store operations after there have been several confirmed cases in the country and they continue to rise. Major retailers Glossier and Patagonia both announced a temporary closure, prompting popular stores such as Abercrombie & Fitch, Nike, and Urban Outfitters to follow their lead.

Read More

How Retailers Can Handle an Influx of Store Traffic

Article | March 17, 2020

Amazon.com, Etsy, eBay these are just a few of the top grossing online merchandise sites, dedicated to making the consumer’s retail experience easier than ever. Amazon boasts its two-day shipping guarantee for Prime members, while Etsy caters to the entrepreneurial spirit of the buyer who wants their goods completely customized and unique. In theory, these sites are ideal for the busy American worker, who finds convenience and ease when shopping from the comfort of their living room. But is it enough? Do consumers really prefer shopping online? According to the numbers, the answer is surprisingly no. A recent TimeTrade study found that more than 70 percent of consumers prefer to shop at a brick-and-mortar store over Amazon. In addition, another study conducted by First Insight found that both men and women tend to spend more money in stores compared to purchases made online.

Read More

How AI Can Help Traditional Retailers Compete Against D2C

Article | March 17, 2020

Global annual spending on artificial intelligence (AI) by retailers is expected to surpass $7.3 billion by 2022, according to Juniper Research, and IBM estimates that 79% will implement AI for customer intelligence and 75% for marketing, advertising and campaign management. Traditional retailers are hoping to reap the benefits of employing AI in these areas, but with the growth of direct to consumer (D2C) retailers – 40% of U.S. internet users expect D2C retailers to account for nearly half of their purchases within the next five years – traditional retailers must find efficient ways to catch up.

Read More

What are the biggest barriers to AI adoption for retailers?

Article | March 17, 2020

According to KPMG’s “Living in an AI World 2020 Report,” retailers have some optimism, some skepticism and some pessimism about how artificial intelligence (AI) will impact the industry. The study explored how 751 insiders across five industries, including retail, view the future of AI in their sectors. On the downside, 64 percent of retail insiders agreed that the use of AI to help businesses is more hype than reality right now. The study also identified numerous challenges retailers believe they face in capitalizing on AI’s potential: AI readiness: Just 43 percent of retail respondents believe their employees are prepared for AI adoption. Relatedly, only 52 percent say their companies offer any type of AI training.

Read More

Spotlight

Backcountry.com

Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.

Events