POS Solutions
Article | February 14, 2024
The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.
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POS Solutions
Article | February 15, 2024
Delve into top POS providers and their comprehensive offerings. Discover how these robust payment solutions collectively shape the trajectory of payment experiences and customer satisfaction.
An extensive Point-of-Sale (POS) solution is essential in the current business environment. These solutions seamlessly integrate sales, inventory, and consumer data, enhancing overall operational efficiency. With streamlined transactions, accurate inventory management, and extensive sales analytics, businesses are able to make informed decisions, optimize resource allocation, and improve customer experiences. A robust POS solution exceeds transaction processing to become a strategic tool that enables businesses to navigate complexity and flourish in an increasingly competitive market.
Thus, adopting a POS payment solution from reliable and recognized companies is crucial for businesses. From secure transaction processing to real-time inventory tracking and insightful sales analysis, a dependable POS solution provider equips businesses with the tools to enhance efficiency, optimize decision-making, and elevate overall customer experiences.
Here are some of the leading POS solution providers:
Toast
Toast is a transformative force in the hospitality industry, empowering businesses of all sizes to cultivate exceptional teams, increase revenue streams, maximize operational efficiency, and captivate customers. The company offers an exhaustive platform encompassing point-of-sale, visitor marketing, digital ordering and delivery, payroll and HR functions, as well as restaurant-grade hardware by combining profound insight into the culinary space with innovative cloud software and restaurant-grade hardware. Toast redefines the contours of restaurant administration with its sophisticated technological suite as part of its unwavering dedication to enhancing dining experience.
Lightspeed
Lightspeed Commerce is a cornerstone for the organizations that constitute the core of the worldwide economy. It enables merchants to drive innovation, expedite operations, and deliver unparalleled customer experiences by providing a comprehensive commerce platform. The company's cloud-based solution integrates and harmonizes both physical and online operations, from facilitating multi-channel sales to ensuring efficient global payments and providing financing options. Lightspeed's solution is a strategic enabler for businesses pursuing growth, efficiency, and superior customer engagement when navigating the complex terrain of commerce.
TouchBistro
TouchBistro has established itself as a key participant in the hospitality industry by providing an integrated platform that combines front-of-house, back-of-house, and guest engagement solutions. The company assists restaurant owners in optimizing and streamlining their operations by leveraging its powerful combination, thereby reducing the need for manual tasks and augmenting the focus on customer interactions and business expansion. This advanced solution redefines operational efficiency in the restaurant industry, reinforcing TouchBistro's dedication to facilitating seamless connectivity and nurturing sustained growth for its clients.
Clover
A subsidiary of Fiserv, Clover Network Inc. is at the forefront of innovation with its complete, open-architecture point-of-sale system designed to meet the needs of small and medium-sized business owners. As an influential force, the company's products redefine the consumer-merchant engagement dynamics and pave the way for frictionless interactions. Through Clover, Fiserv embarks on a mission to establish a leading operating system, bringing in a new era of commerce-enabling applications and solutions designed to empower business owners in a variety of industries.
Revel Systems
Revel Systems serves as a catalyst for the goals of retailers and restaurants by providing a cloud-based POS and business management system. Engineered for optimal security, user-friendliness, stability, and service excellence, Revel's ecosystem surpasses obsolete legacy solutions by offering an iOS-based POS platform that combines cloud-based innovation with the mobility of the iPad. This transformative strategy positions Revel Systems as the centerpiece for businesses seeking to modernize operations and enhance consumer experiences in a dynamic market.
Talech Point of Sale
Talech Point of Sale emerges as the preeminent solution, providing merchants with practical and user-friendly POS software solution that is enriched with holistic analytics and deep insights. Talech is steadfast in its mission for empowering small and medium-sized businesses to improve operational efficiency and accelerate sales growth in a fiercely competitive environment. Talech intends to provide local companies with insights comparable to those available to large-scale retailers and sizeable online commerce platforms, thereby leveling the playing field for all parties.
Lavu Inc.
Founded on the visionary principle of utilizing technology to design products, Lavu Inc., assists in enhancing the customer experiences by providing POS system for small business owners. The company's cloud-based iPad point-of-sale system integrates the extensive functionality of traditional systems with built-in customization and adaptability powered by cutting-edge technology. This convergence positions Lavu Inc. as a dependable partner for small businesses attempting to navigate the complexities of commerce with innovation and efficiency in the lead.
LevelUp
LevelUp is a pioneering force in the creation of cutting-edge mobile experiences for over 200 national brands. Its mission is to equip businesses with the tools needed to cultivate meaningful customer relationships, accelerate sales growth, and develop a robust, scalable mobile strategy. The company's platform offers a flexible suite of customized functionalities, including mobile rewards, seamless native online ordering, secure payments, dynamic customer relationship management, and a variety of other features. LevelUp's unwavering dedication to innovation positions itself at the forefront of enabling businesses to cultivate long-lasting consumer relationships.
MenuSifu
Menusifu Inc., based in New York City, was founded in 2013 by a group of ambitious and inventive high-tech engineers to introduce next-gen restaurant POS software solution. The MenuSifu POS terminal, MenuSifu mobile apps, and MenuSifu's online order system designed for iPad, iPad mini, and iPhone have helped the company achieve prominence in a remarkably brief period of time. By balancing innovation and cost-effectiveness, Menusifu Inc. has emerged as a significant contributor in the ever-evolving sphere of restaurant technology, offering businesses comprehensive solutions to improve operational efficiency and cultivate dynamic customer engagement.
Trivec
Trivec is a renowned provider of restaurant-specific POS systems in the European hospitality market. Its extensive POS solutions are designed to improve the ordering and payment processes of restaurants, bars, and hotels. Trivec's portfolio comprises traditional POS systems, QR-based solutions, card payment terminals, mobile POS solutions, handheld devices, and beverage systems, among other products. Through its dedication to innovation and seamless integration, Trivec delivers a transformative suite of hospitality solutions that expedite operations and enhance customer experiences.
eHopper
eHopper is a global provider of user-friendly management systems committed to empowering small enterprises worldwide. With a devotion to enhancing seamless interactions and facilitating operational efficiency with customers and clients, eHopper offers wide-ranging solutions, including POS hardware, mobile POS, inventory management solutions, POS software solution, and others, tailored to the particular requirements of small businesses. By effectively addressing the operational landscape, eHopper intends to substantially lower operating costs, thereby fostering increased profitability for small businesses attempting to thrive in the modern competitive market.
Heartland
A division of Global Payments Inc., Heartland is a market leader in the field of payment processing across the US. It offers a range of services, including debit, credit, and prepaid card processing, powered by its cutting-edge security technology, Heartland SecureTM, and a robust breach warranty. Furthermore, Heartland provides point-of-sale systems, e-commerce platforms, mobile commerce solutions, payroll solutions, marketing tools, and various additional business services. The company plays a pivotal role in influencing modern business transactions and services, with a reach of over 400,000 business and educational locations across the country.
Mad Mobile
Mad Mobile is an internationally recognized technology company famous for its exceptional and scalable restaurant and retail solutions. The company specializes in redefining consumer engagement and enables businesses to transform their interactions with customers. Their one-of-a-kind platform enables the seamless incorporation of mobility into existing systems, thereby boosting sales performance and digitizing the passenger experience. As a leader in technology-driven solutions, Mad Mobile is at the leading edge of propelling innovative mobile experiences in the business environment.
ItsaCheckmate
ItsaCheckmate is a notable provider of an all-encompassing two-way integration solution that connects point-of-sale systems to the dynamic realm of on-demand services. This integration not only ensures a seamless transition to the evolving on-demand world but also equips businesses with robust monitoring and reporting capabilities, thereby optimizing profitability, revenue, and operational efficiency. ItsaCheckmate has partnerships with over 150 point-of-sale systems and third-party marketplaces, including industry leaders like DoorDash, Uber Eats, Grubhub, ASAP, EZcater, and ChowNow. ItsaCheckmate is committed to democratizing technology, thereby making it accessible and cost-effective for restaurants of all sizes.
KwicKPOS
KwicKPOS has emerged as one of the leading full-featured POS providers for restaurant management. The company exceeds hardware limitations by integrating diverse clientele requirements onto a unified platform, displaying the qualities of intelligence, fluidity, and efficiency. KwicKPOS revolutionizes the course of restaurant operations by providing a broad range of features, including POS, kiosk systems, online ordering, CRM, Kitchen Display Systems (KDS), marketing tools, delivery services, and cloud-enabled features. This robust solution improves administration and increases profitability, making it an indispensable asset for enhancing restaurant performance.
Bottom Line
In the vast tapestry of contemporary commerce, the function of cloud POS systems extends beyond the mere facilitation of transactions. These top 15 POS solution providers collectively aim to enhance payment experiences, leveraging their individual strengths. By entrusting their payment requirements to these POS solution providers, companies can emphasize their core operations, secure in the knowledge that their technological foundation can adapt and expand alongside the business. As businesses navigate an ever-changing environment, the profound impact of these providers becomes apparent; an integration of technology, competence in business, and consumer-centricity that collectively alters the trajectory of commerce itself.
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Ecommerce Merchandising
Article | March 18, 2024
Think ‘omnichannel retail,’ and the first brands that spring to mind might be Target, Alibaba, or Best Buy. The term is usually associated with giant brands and mass merchants—but it doesn’t have to be.
Walmart, Amazon, Sephora, and their ilk may dominate the headlines as early adopters achieving great feats, such as one-hour store pickup, record sales after a viral TikTok, or loyalty-boosting mobile apps. But omnichannel retail is just as achievable for small-to mid-sized brands and just as critical to future success.
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POS Solutions
Article | December 15, 2020
Prior to the pandemic and quarantine, less than 8% of commerce was online. As of Q3FY20 eCommerce grew north of 14% of all commerce. So while the Retailpocalypse was in its last phase, physical retail still outsold eCommerce by at least 7:1.
The failure rate of crowdfunding campaigns is 85%.
The failure rate of eCommerce store owners ranges from 80 to 97%.
What if there were a way to bridge the gap between these three failure rates? What if we could bridge what people consume online with what they purchase offline before waiting for brain-computer interfaces (BCI)? In short what if we could bridge social and commerce? (Example use case.)
Mostly missing are the memorable, meaningful, measurable and monetizable responses from people interested in stories about beagles, princesses and pitbulls, pets, car repair, raspberry blueberry vinaigrette gyros, budget-saving techniques for holiday travel, getting stuck at airports in blizzards, rental cars and Cup o’ Noodles, My Fair Lady and @Instacart, dining out at the delicious Banana Leaves café, cooking kosher halal gelatin-free, blue #1 artificial dye-free egg nog flavored marshmallows, 50th anniversaries and chocolate ganache, adventures camping with youth groups, birdhouses built by kids, rainbow hair dye, artificial dye-free cakes DIY for your child’s birthday party, and Halloween gingerbread houses and Greek Mount Olympus costumes.
Other than ad revenue Youtube collects which most of it’s video posters see little of, monetizing the DIY craze has proven quite tricky. Ditto for Christmas shopping, smartphone accessories, buying a new luxury Subaru online with no salesman, how to get hard to find contact lenses and vitamins for kids, how Amazon often has thrift store prices on inventory thrift stores rarely carry, the challenges of buying clothes on Amazon that don’t fit but you don’t realize that until the clothes arrive, DIY car repair, funny car repair, glorious victory of car repair, diaper cakes and muscle aches, drones and honey scones, Triple A baseball and blue-tailed skinks, favorite foods, fasting, and Boston, fused vertebrae and buried treasure, where to buy school supplies when most stores are sold out, creameries and charcuterie,
Bridging social media with eCommerce has been the white rhino of many investors and start-ups for many years.
Instead of working toward such solutions, we have VC’s and stockholders asking about vanity metrics:
- How many people looked at your website? Instead of: How many people subscribed or how many purchased an item?-
- How many downloads per month does your app have? Instead of: How many of the people who downloaded your app have note removed it less than 30 days later?
- What’s your ad revenue? Instead of: How can your product capture or create more value?
In reply entrepreneurs answer these questions, they often present their increased spend on marketing followed up with vanity milestones:
“We’re using Google Analytics and similar providers to track every movement of the supply chain, to ensure when the purchaser’s journey is completed, there’s no delay in delivery. This will lead to more frequent purchases ideally of higher priced products, and…
We are pitching to Chipotle on Friday!”
This leads to concentrated research on Chipotle’s SWAT, followed up with an excellent pitch including a demo via Zoom.
The result of this pitch is usually:
1. The person loved the pitch and accepts your invitation to meet again with his/her manager next week.
2. The person you pitched to is not the decision-maker
3. The person you pitched to doesn’t quite understand what you’re pitching
4. The person you pitched to had 3 other projects due by COB and wasn’t fully present and listening to your 10-minute pitch
5. You provided too many facts too quickly, trying to build rapport
6. You shared how you’re product can reduce shrink, increase ROI, decrease costs, increase retention, and cure cancer. The person you pitched to doesn’t believe all those promises.
7. The person you pitched to is afraid of advocating change; the risk from change that results in lesser results can lead to negative repercussions. The risk of “business as usual” is minimal.
Forgotten by almost all eCommerce platforms and store owners are the facts that:
- People behave differently when they are observed (best behavior vs. average behavior). Despite this, we are seeing an incredible number of start-ups that offer to help track everything your customers do. “We’re Palantir for eCommerce” is essentially the ethos of these companies.
- The Paradox of Choice by Barry Schwarz – too many choices overwhelm the person making the choice, to the point that no decision is made. If you don’t train your mind to buy what you want even if you have to look on pages other than Amazon and Google Shopping, you might end up buying the product you almost wanted.
- The concept of incentivized virality – when PayPal gave $20 to each person who referred another person who joined, and when DropBox offered free data storage to people who referred friends who joined – which Reid Hoffman and Chris Yeh brilliantly detailed in Blitzscaling:
The Lightning-Fast Path to Building Massively Valuable Companies.
So now each eCommerce platform tries to copy Amazon who built their model on the opposite of physical retail. Consider your last experience renting a car at an airport vs. Amazon:
- Do you want to refill the gas tank or would you like us to?
- Would you like liability only or more comprehensive types of insurance coverage?
- Would you like a GPS?
- Would you like to join our exclusive members club? etc., etc.
Adding to what @ElevateDemand said, “ B2B marketing is broken,” Raj De Datta, CEO and cofounder of @Bloomreach said, “The future of B2C marketing looks like B2B marketing,” Kevin Marasco, CMO of @Zenefits correctly said “marketing is going back in time from B2B to B2C” or person to person.
Smart speakers in every phone, tablet, laptop PC, TV, and car succeeded by BCI, which @Facebook and @Neuralink are pioneering, hold great potential. Until those products arrive or after their R&D phase, @Homemaide’s object recognition and image recognition models can provide the sorely needed bridge between Social and Commerce.
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