Enterprise Mobility for Retail Digital Transformation at your Fingertips

| November 22, 2017

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With deep expertise and experience, Sonata is a leading mobility solutions and services partner engaging with leading retailers across the globe to digitally transform their businesses. Our mobile-first strategy enables retailers to provide superior customer experience, manage operations efficiently and leverage next gen mobile technology.

Spotlight

Bec + Bridge

Bec & Bridge strike a fine balance between aspirational and achievable fashion, a niche its creators, Becky Cooper and Bridget Yorston, have worked hard to perfect since the label’s origins in 2003. The pair have a meticulous eye for detail alongside a ‘finger-on-the-pulse’ ability to create commercially savvy designs. True originals, their collections truly connect with ‘go get it’ girls all over. Their unique approach sets them firmly apart from their peers.

OTHER ARTICLES

Fashion retailers may have to write-off £15bn worth of spring and summer stock

Article | April 15, 2020

Unprecedented volumes of clothing are building up in warehouses as fashion retailers are unable to sell their spring and summer stock. The majority of physical shops in the UK remain closed under the government’s current lockdown measures, with sales of non-food items down by 70 per cent according to research by Retail Economics and Alvarez & Marsal reported by the Times. The study found that more than 50 per cent of non-food retailers in the UK will likely run out of cash in the next six months, with all major non-food retailers operating in negative cash flow at present.

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How AI is changing the face of modern web design for retailers

Article | April 15, 2020

Consumers take just 50 milliseconds to decide whether your website is worth staying on. It's therefore important for websites to be of high-quality in order to make sales. For online retailers, items need to be presented in an enticing way that convinces customers to buy. Web design plays an important role in this. While a website needs to appeal aesthetically, it also needs to provide a simple user experience from landing on the page through to purchase.

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Google Enjoy Retail store Will take Down Controversial Infowars App

Article | March 29, 2020

The controversial Infowars app, an outlet of infamous conspiracy theorist Alex Jones, has been taken down from the Google Play Keep for spreading misinformation about COVID-19, the illness caused by the new coronavirus. Google confirmed to WIRED that it taken out the application, which had more than 100,000 downloads. The app sold numerous products, contained films and content from Jones, and offered dwell broadcasts of The Alex Jones Display. The Infowars application was eradicated subsequent a online video that was posted to it previous 7 days, in which Jones questioned initiatives in slowing the spread of the coronavirus, which includes social distancing and self-quarantines.

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Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

Article | April 19, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.

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Spotlight

Bec + Bridge

Bec & Bridge strike a fine balance between aspirational and achievable fashion, a niche its creators, Becky Cooper and Bridget Yorston, have worked hard to perfect since the label’s origins in 2003. The pair have a meticulous eye for detail alongside a ‘finger-on-the-pulse’ ability to create commercially savvy designs. True originals, their collections truly connect with ‘go get it’ girls all over. Their unique approach sets them firmly apart from their peers.

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