Enhancing Customer Loyalty Through the Omnichannel Experience

| March 1, 2018

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The consumer-to-brand relationship has changed dramatically over recent years due to the evolution of technology. Gone are the days when brand loyalty could last a customer’s entire lifetime. Markets are saturated and globalized, and with that comes more demanding consumer expectations. A steep discount is no longer the best way to bring customers into your store and surface-level reward schemes increase the susceptibility that they’ll be scooped up by a competitor. Fortunately, retailers now have access to tools that allow them to connect with customers in a more personalized manner than ever before.

Spotlight

Hot Topic

Hot Topic is a leading retailer of pop culture and music licensed apparel, accessories, and gifts. Founded in 1989 in a Southern California garage, Hot Topic has grown to over 650 stores in the U.S., Canada, and Puerto Rico, and employs over 10,000 associates.

OTHER ARTICLES

Yotpo Extends Its eCommerce Marketing Platform with Retail Syndication

Article | February 29, 2020

Today, Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world’s largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo’s data-driven eCommerce marketing platform combined with the broad reach of the Bazaarvoice Network demonstrates the value of Yotpo’s best-in-class solution for the world’s most cutting-edge brands. With this agreement, eCommerce marketers can continue to leverage Yotpo’s end-to-end platform to grow their direct-to-consumer (D2C) channel while accelerating third-party sales in parallel by syndicating their customer reviews, ratings, and visual content to the network’s 1,900 global retail sites.

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How AI Can Help Traditional Retailers Compete Against D2C

Article | April 20, 2020

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Diversify Your 3PL Warehouse for Ecommerce

Article | April 16, 2020

In today’s changing landscape for third-party logistics warehouses, the ability to evolve is more important than ever. One of the best ways to meet this challenge is to shift from traditional B2B fulfillment to ecommerce workflows. With more than 2 billion digital buyers worldwide, and the total global retail ecommerce sales estimated to reach $4.13 trillion this year, warehouses looking to adapt will be able to continue to help their customers meet the growing demands of online buyers. In this webinar, you will learn the best practices used by 3PLs looking to make the move to ecommerce or how to enhance their ecommerce operations.

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Don’t get left on the shelf in the ecommerce evolution

Article | March 26, 2020

Manufacturers are facing a retail armageddon and need to find new ways of driving sales direct or squeezing as much as possible through the ecommerce platforms of their partners. Pivoting to a DTC business is not a quick fix and for many brands, their own ecommerce sites are just not fit for purpose or the budgets are not available to drive the qualified traffic through to purchase. That inevitably leaves a greater focus on driving sales through third party ecommerce sites. The ecommerce penetration rates vary massively from sector to sector and while they have been growing strongly, they have to date made up a relatively small percentage of online sales. Traditional retail still contributes significantly to the bulk of all purchases.

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Spotlight

Hot Topic

Hot Topic is a leading retailer of pop culture and music licensed apparel, accessories, and gifts. Founded in 1989 in a Southern California garage, Hot Topic has grown to over 650 stores in the U.S., Canada, and Puerto Rico, and employs over 10,000 associates.

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