Embracing Smarter Facilities Management

| March 20, 2019

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In today’s increasingly digital world, the nature and function of building facilities is constantly changing. Facilities managers (FMs) face increasing pressure to adapt to fast-evolving workplace and regulatory requirements. Buildings are expensive to operate and contribute significantly to energy and sustainability challenges. They consume the most energy, accounting for over one-third of final energy consumption globally and are an equally high source of carbon dioxide (CO2) emissions.

Spotlight

Visionworks of America

Visionworks has been a retailer that cares deeply about providing fashionable, quality eyewear and comprehensive eye examinations to every customer that comes to find their perfect vision and perfect frame. Headquartered in San Antonio, Texas, Visionworks is one of the largest retail optical chains in the U.S., operating 733 locations in 40 states and the District of Columbia.

OTHER ARTICLES

How field research can help retailers reach untapped sales opportunities

Article | April 20, 2020

When you think of field research, you might think of an archeologist bent over a dig site investigating civilizations from the past, excavating the terrain and sifting out important artifacts. In marketing, field research is also about the study of the human experience and uncovering those important pieces of knowledge — but as they pertain to your business. Field research can give you insights into your customers' pain points, what they need to solve their problems, their thoughts on how your product helps or even what where they feel your services might be improved.

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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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How Retailers Can Handle an Influx of Store Traffic

Article | February 26, 2020

Amazon.com, Etsy, eBay these are just a few of the top grossing online merchandise sites, dedicated to making the consumer’s retail experience easier than ever. Amazon boasts its two-day shipping guarantee for Prime members, while Etsy caters to the entrepreneurial spirit of the buyer who wants their goods completely customized and unique. In theory, these sites are ideal for the busy American worker, who finds convenience and ease when shopping from the comfort of their living room. But is it enough? Do consumers really prefer shopping online? According to the numbers, the answer is surprisingly no. A recent TimeTrade study found that more than 70 percent of consumers prefer to shop at a brick-and-mortar store over Amazon. In addition, another study conducted by First Insight found that both men and women tend to spend more money in stores compared to purchases made online.

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5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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Spotlight

Visionworks of America

Visionworks has been a retailer that cares deeply about providing fashionable, quality eyewear and comprehensive eye examinations to every customer that comes to find their perfect vision and perfect frame. Headquartered in San Antonio, Texas, Visionworks is one of the largest retail optical chains in the U.S., operating 733 locations in 40 states and the District of Columbia.

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