Edge-to-Edge Retail Solutions

| July 31, 2018

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Explore how Edge-to-Edge Intelligence from AT&T Business helps retailers manage their business from online to in-store.

Spotlight

Netcentric, A Cognizant Digital Business

Netcentric is a digital service provider that transforms customer experiences for the world’s top brands by unleashing the full potential of the Adobe Experience Cloud. Netcentric supports clients throughout the entire process chain, from consulting and development through to marketing operations, helping clients execute their digital strategy. Our capability to do all of this is underpinned by our expertise in Adobe Experience Cloud.

OTHER ARTICLES

5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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What are the biggest barriers to AI adoption for retailers?

Article | February 24, 2020

According to KPMG’s “Living in an AI World 2020 Report,” retailers have some optimism, some skepticism and some pessimism about how artificial intelligence (AI) will impact the industry. The study explored how 751 insiders across five industries, including retail, view the future of AI in their sectors. On the downside, 64 percent of retail insiders agreed that the use of AI to help businesses is more hype than reality right now. The study also identified numerous challenges retailers believe they face in capitalizing on AI’s potential: AI readiness: Just 43 percent of retail respondents believe their employees are prepared for AI adoption. Relatedly, only 52 percent say their companies offer any type of AI training.

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How Retailers Can Utilize In-Store Digital Signage

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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Top 6 Best Retail POS Systems For 2020

Article | April 16, 2020

A retail POS system is a system that includes customer display, barcode scanner, receipt printer, cash drawer, monitor, computer, and debit/credit card reader. POS systems offer the functionalities of CRM to interact with the customers or integration with an existing CRM system, sending of email & text messages, loyalty reward program, updating contact records, and functions for setting an appointment.

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Spotlight

Netcentric, A Cognizant Digital Business

Netcentric is a digital service provider that transforms customer experiences for the world’s top brands by unleashing the full potential of the Adobe Experience Cloud. Netcentric supports clients throughout the entire process chain, from consulting and development through to marketing operations, helping clients execute their digital strategy. Our capability to do all of this is underpinned by our expertise in Adobe Experience Cloud.

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