Econsultancy’s top 25 blog posts of 2018

BEN DAVIS | December 20, 2018

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Beyond GDPR, there’s been Brexit, and Facebook’s misdemeanours (with a thread drawn through all three). And in the more enjoyable world of brand creative, Nike’s bold campaigns have stood out.“But what has been most popular on the Econsultancy blog?” ask the cacophonous masses. Sarah Barker, head of biddable media strategy at Stickeyes, takes a no-nonsense look at paid search over Black Friday. Find out why Skechers, Lacoste and Mont Blanc failed to make the most of the opportunity, unlike All Saints, Dorothy Perkins and Nasty Gal. From improving ecommerce search to chatbots and international markets, Manish Dudharejia of E2M Solutions puts his finger on five key trends in 2018 ecommerce. Lush was one of those brands that divided the public and the marketing fraternity with its #Spycops campaign in 2018. Mark Ritson may have called this ‘a new low for brand purpose‘, but there’s no doubt that Lush stands out on the high street, whatever you think about brands trying to make the world a better place.

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Spotlight

EuraTechnologies

EuraTechnologies, France's leading incubator and accelerator, is a center of excellence and innovation located in Lille on 80,000 m². EuraTechnologies supports the development of all digital entrepreneurs through a unique methodology and know-how in supporting businesses, from their start to their international deployment.

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