Ecommerce Personalization

Personalization improves a shopper's experience by offering “relevant help in the form of better search results, specific product recommendations, or even product descriptions that help the buyer. This helps build long-term relationships.”3 Just imagine if you could predict what consumers wanted to buy before they even knew themselves, and then put it in front of them. The rewards for ecommerce retailers who cater to their customers’ preferences and personalities go beyond more conversions and larger orders: it’s lifetime business. Over and over again, when retailers implement personalization strategies and techniques into their business practices, they see significant gains across a score of metrics.

Spotlight

Imburse

In a world where consumers payment preferences and technologies are ever-evolving, the Imburse “Payments as a Service” enterprise platform offers integration-free access to the entire global payment ecosystem, from card collections, to debit orders, e-wallets, push to card transactions, and more. Never again will a project related to any form of payment be delayed by financial or resource constraints. Imburse offers the complete freedom to rapidly enhance and deploy any change to your payment offering in less than 5 mins at zero cost to deploy.

OTHER ARTICLES
POS Solutions, POS Retail, Ecommerce Merchandising

5 steps retailers can take to ensure business continuity

Article | June 10, 2024

Every industry has been affected by the COVID-19 pandemic, with governments implementing various measures in a bid to slow the spread of the virus. This means consumers have had to adapt their behaviour, which in turn is reflected within the economy. As many people are furloughed and many stores have had to implement temporary closures, data shows that people are buying less, which has had a direct impact on the retail industry.

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POS Solutions

How AI is changing the face of modern web design for retailers

Article | February 15, 2024

Consumers take just 50 milliseconds to decide whether your website is worth staying on. It's therefore important for websites to be of high-quality in order to make sales. For online retailers, items need to be presented in an enticing way that convinces customers to buy. Web design plays an important role in this. While a website needs to appeal aesthetically, it also needs to provide a simple user experience from landing on the page through to purchase.

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POS Solutions, POS Retail

How In-Store Brands Are Taking Over In-Store

Article | January 12, 2024

CPG companies have been feeling the pain from store brands for close to a decade now. Increased quality, curated offerings and better graphics have all led shoppers to try and in many cases then switch to the store brand offering. The latest salvo in this war is about data. Supermarkets used to rely heavily on data and insights on everything from shelf placement to how to market and promote foods from the likes of their CPG partners as well as Nielsen and IRI, to name just a couple. Then "category captains" were created. Usually staffed from the leading CPG brand and headquartered at the retailer’s location, those CPG companies offered retailers insights and recommendations on how to sell more product across the entire category—not just their own brand. Those positions are being eliminated. The source and quality of data has changed. Grocers are relying on their own proprietary research to decide how and where and at what price to place products—their own brands as well as those from CPG.

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POS Solutions

Retail POS Strategies for Seamless Checkout Experiences

Article | March 18, 2024

Discover effective retail POS strategies to transform retail checkout into a smooth, customer-friendly process. Enhance shopping experiences with latest retail point of sale system features. Contents 1. Seamless Checkout Experiences: The New Retail Standard 2. Comprehensive Strategies for Checkout Optimization 3. Latest Trends in POS Systems 3.1. Cloud-Based Deployment: A Growing Preference 3.2. Mobile POS systems 3.3. AI in POS systems 3.4. Robust Data Privacy 3.5. POS System Integration for Retailers 3.6. Advanced Analytics for Market Segmentation 4. POS System Features for Retail Success 5. The Road Ahead for Retail Checkout 1. Seamless Checkout Experiences: The New Retail Standard In the fast-paced world of ecommerce, consumers are not just looking for the perfect products but also a seamless and hassle-free shopping experience. Retail POS strategies that address the checkout challenge head-on convert consumers’ buying intent into action. The rapid pace of digitalization, especially in the retail and restaurant sectors across North America, Europe, and the Middle East & Africa, has significantly fueled the adoption of POS software. POS systems assist restaurants in dynamic ways to increase their ROI and popularity. This transformation is aligned with the global move towards cashless transactions, propelling the demand for reliable and efficient POS systems. From the psychology of a shopper to the technical nuances of payment processing, every aspect needs to be covered to ensure that checkout experiences not only meet but exceed customer expectations. Security and trust, the cornerstones of any successful e-commerce operation, are also scrutinized when making decisions related to effective retail POS strategies. That means taking a deep dive into the latest advancements in encryption, fraud detection, and secure payment gateways, ensuring that retail ecosystems are equipped to protect customers and businesses effectively. With the rise of mobile commerce and the influence of social media marketing, shopping has become an activity that fits into the brief interludes of a consumer's day. In such moments, a complicated or unclear checkout process can deter potential sales, highlighting the importance of simplicity and efficiency at this final, critical stage of the shopping journey. Research indicates that a significant factor in shopping cart abandonment is the absence of preferred payment options, with many consumers also discouraged by the need to manually enter extensive payment details. This suggests a clear opportunity for retailers to capture lost revenue by simplifying the payment process and offering a wider array of payment options. The concept of frictionless checkout gains prominence, particularly during the holiday season when time is of the essence for shoppers. Retailers can enhance the checkout experience by minimizing the need for consumers to enter new information or perform unnecessary actions. Implementing single-click purchasing and standardized wallet flows can significantly expedite the checkout process, reducing cart abandonment and fostering customer loyalty. In the digital realm, where personal and financial information is exchanged with ease, establishing robust security measures is imperative to protect transactions and build consumer trust. 2. Comprehensive Strategies for Checkout Optimization Optimizing the checkout process is pivotal for retail success, especially during the bustling holiday season. A smooth, efficient checkout not only enhances customer satisfaction but also drives sales. The ultimate objective of strategies for enhanced retail transactions is increased sales and deeper market penetration. Amasty.com highlighted how embracing a global strategy and facilitating easier transactions for customers worldwide can significantly broaden a company's market presence. Exemplifying, We Are Knitters, an e-commerce platform based in Spain known for its knitting kits and supplies, it explained how the platform successfully ventured into 15 new countries. This expansion was made possible through a strategic partnership with Stripe, integrated via Magento, which provided the flexibility in payment options essential for gaining the trust of a diverse new customer base across the US, France, and Germany. Moreover, Magento's integration with Stripe and seamless checkout experience ensured that We Are Knitters could reliably manage a surge in orders during April 2020, demonstrating the effectiveness of their global expansion strategy. Here's a comprehensive look at strategies for checkout optimization, incorporating various industry terms and practices to achieve the benefits of advanced POS features for retail success: Frictionless Transaction Process: Retailers should focus on minimizing the steps to complete a purchase, leveraging advanced POS software and digital transformation in retail to streamline operations. Regularly updating and maintaining POS systems would ensure optimal performance, security, and customer satisfaction. Secure Data Retention: Implementing secure data retention practices is a pivotal step towards accelerating the checkout experience. By securely saving customer information upon their consent, an online platform can swiftly recall these details for future transactions. This method not only expedites the checkout process by eliminating redundant data entry but also significantly minimizes the chance of input errors. Adopt Next-Gen POS System Features: Modern POS strategies include integrating next-gen POS system features that support various payment methods and enhance retail checkout strategies. Features like mobile payments, contactless transactions, and personalized shopping experiences cater to the modern consumer's expectations. Focus on Strategic POS Implementation: Ensure that the system aligns with the retailer's overall sales and marketing strategies. This includes integrating inventory management to keep track of stock levels in real-time and using data analytics for personalized marketing efforts. Optimize Retail Checkout: To optimize checkout in retail, it's essential to streamline the checkout flow, reduce wait times, and remove all unnecessary steps. Strategies for enhanced retail transactions include offering multiple payment options and simplifying the user interface. Leverage Advanced Retail Tech: The future of retail checkout lies in the adoption of advanced technologies. This includes mobile POS systems that allow for payments anywhere in the store, self-checkout options for customers who prefer a DIY approach, and the integration of AI to predict and fulfill customer needs proactively. Personalized Retail Experience: Personalization is key to optimizing the retail checkout experience. From greeting customers by name to offering expedited shipping options, small touches can significantly improve the retail checkout experience. By collecting and analyzing customer data, retailers can also offer personalized recommendations, promotions, and payment options. This not only enhances the customer's experience but also increases the likelihood of repeat business. Incorporating these strategies into retail operations can significantly improve checkout process, leading to higher customer satisfaction and increased sales. By focusing on these areas, retailers can reduce cart abandonment rates and enhance their sales, ensuring a positive shopping experience that encourages customers to return. 3. Latest Trends in POS Systems The surge in demand for bespoke POS software solutions across various industries is a pivotal growth driver of next-gen POS system features. These solutions facilitate enhanced operational efficiency, enabling businesses to concentrate on core activities with their technological advancements while leveraging advanced analytics and customer management tools. The North American and EMEA POS software market, integral to the rapidly evolving retail and hospitality sectors, stands as a testament to the shift towards digital transactions. With a market size valued at $6,553.1 million in 2021, it is projected to experience robust growth, reaching $21,140.1 million by 2031, at a CAGR of 12.7%. This growth trajectory is underpinned by the burgeoning demand for sophisticated, user-centric POS solutions across diverse corporate sectors, aiming to streamline operations and enhance customer engagement. Advancements in modern retail checkout are a testament to the continuous evolution of POS software. Let’s study the latest trends in retail point of sale technology and advancements in POS systems. 3.1. Cloud-Based Deployment: A Growing Preference The shift towards cloud-based POS solutions is notable, providing businesses with the agility to manage operations remotely and scale as per evolving needs. This trend is particularly beneficial for SMEs seeking cost-effective, scalable solutions. Cloud deployment is emerging as the preferred choice for its remote accessibility and scalability. However, on-premises solutions remain relevant for businesses prioritizing data control and security within their IT infrastructure. 3.2. Mobile POS systems Digital transformation in retail has led to the growing popularity of mobile POS solutions. This trend reflects a dynamic balance in the market, where the longstanding dominance of fixed POS systems, particularly in traditional retail and restaurant environments, is being complemented and, in some cases, challenged by the advantages offered by mobile alternatives. With COVID-19, people have witnessed a surge in using contactless payment methods. This trend gave way to contactless payments using mobile phones and similar devices, which will likely transcend from a temporary to a new norm. [Source: hostmerchantservices] Android POS systems have been gaining traction as mobility is especially beneficial for businesses that operate outside traditional settings, such as outdoor markets, pop-up stores, and food trucks, as well as for those looking to enhance customer service by reducing wait times and streamlining payment processes right at the table or the point of decision. 3.3. AI in POS systems The integration of AI into POS systems signifies a leap towards adapting swiftly to industry-specific needs. Coupled with machine learning, POS systems will offer personalized customer recommendations based on purchase history, making personalized shopping experiences the standard. 3.4. Robust Data Privacy Robust data security festures in POS systems has emerged as a critical trend in safeguarding customer information and maintaining trust. The retail giant fell victim to one of the largest and most publicized data breaches of all time in late 2013 after attackers infected its POS systems with the Trojan.POSRAM malware and stole PII and payment card information on as many as 70 million target customers. Target ended up settling a class action suit from the breach for $39 million and incurring another $19.9 million in associated legal costs. [Source: digitalguardian] With the rise of sophisticated cyber-attacks, implementing application whitelisting, and maintaining up-to-date software with regular vulnerability assessments cannot be overstated. These measures, along with network segmentation, two-factor authentication, and continuous monitoring for threats, will continue to hold importance in order to thwart POS security compromises and protecting sensitive payment information. 3.5. POS System Integration for Retailers POS integrations offer retailers a unified, detailed overview of their operations, linking customer management, inventory tracking, employee scheduling, and financial flows transparently. These integrations enable tailored compensation for employees with varied responsibilities, adjusting wages according to the role and time worked, thus streamlining payroll processes. Time and attendance features automate tracking and compliance, reducing manual effort and ensuring accuracy. Commission calculations are simplified, directly integrating with payroll solutions for immediate compensation adjustments. 3.6. Advanced Analytics for Market Segmentation To stay competitive, businesses are utilizing the advanced analytics capabilities of modern POS systems. These insights can drive strategic decisions, optimize operations, and enhance customer experiences. The retail sector, followed closely by hospitality, represents the largest market share, leveraging POS software for comprehensive management solutions, from inventory to customer loyalty programs. Insights are helpful for geo-based decisions also. North America, particularly the US, and Europe are the primary markets for POS software, driven by robust retail and hospitality sectors. The Middle East & Africa region, although at a nascent stage, shows promising growth potential, attributed to increasing digitalization and economic diversification efforts. 4. POS System Features for Retail Success Selecting the right POS system is crucial for the success of any business. Focusing on the below-mentioned integrated features can enhance efficiency, customer satisfaction, and sales: Sales Management: Automate the sales process with real-time reporting and inventory updates, facilitating quick, accurate transactions and seamless stock control. Inventory Management: Implement advanced features for real-time stock level maintenance, accurate forecasting, and minimization of waste, ensuring product availability and optimizing storage costs. Customer Relationship Management (CRM): Utilize tools for building strong customer relationships. Implement loyalty programs and integrate marketing efforts to boost retention and engage effectively with your audience. Employee Management: Streamline staff scheduling, payroll, and performance tracking. Automated reporting aids in efficient workforce management, enhancing productivity and job satisfaction. Analytics and Reporting: Gain invaluable insights with comprehensive analytics on sales trends, inventory management, and customer behavior, enabling data-driven decisions that drive growth. Loyalty Programs and Offers: Encourage repeat business with loyalty programs that reward customer loyalty, thereby enhancing customer retention and increasing sales. Marketing Integrations: Leverage software that integrates seamlessly with email marketing and social media platforms, simplifying your marketing efforts and amplifying customer engagement. It is vital to note that the hardware components must not be ignored during a discussion on ideal POS system. The shift towards simpler, more intuitive POS hardware is significantly improving the retail experience by focusing on enhanced mobility and streamlined operational efficiency. A thorough knowledge of key features and hardware not only streamlines business operations, but also provides a foundation for sustained growth and customer satisfaction. 5. The Road Ahead for Retail Checkout The road ahead for retail checkout is marked by technological innovation, consumer-centric strategies, and a heightened focus on security. Retailers who adapt to these evolving trends, embracing the capabilities of advanced POS systems, will position themselves for success in the dynamic retail ecosystem. The future of retail checkout is not just about transactions; it’s about creating memorable shopping experiences that foster loyalty and drive growth. The future also lies in the continuous innovation of POS systems. As technology advances, so do the opportunities for retailers to create more engaging, efficient, and secure shopping experiences. Embracing these changes and adapting to the latest trends will be key for retailers aiming to stay competitive and meet the evolving expectations of their customers.

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Spotlight

Imburse

In a world where consumers payment preferences and technologies are ever-evolving, the Imburse “Payments as a Service” enterprise platform offers integration-free access to the entire global payment ecosystem, from card collections, to debit orders, e-wallets, push to card transactions, and more. Never again will a project related to any form of payment be delayed by financial or resource constraints. Imburse offers the complete freedom to rapidly enhance and deploy any change to your payment offering in less than 5 mins at zero cost to deploy.

Related News

POS Retail

Assembly Acquires PipeCandy, a Leading eCommerce Market Data and Intelligence Provider

Assembly | April 26, 2022

Assembly announced the acquisition of PipeCandy. Assembly is an eCommerce software platform with a global footprint that powers market-leading products such as Helium 10, Pacvue, and Refersion. PipeCandy is the global leader in vertical DaaS and market intelligence, tracking information on 5.4 million online businesses. "With PipeCandy, we now unlock a 360-degree view of eCcommerce performance of brands. As a result, PipeCandy has the best data set on DTC eCommerce in the industry and Assembly is now poised to be the authority of omni-channel eCommerce market intelligence." Ben Collier, Head of Product at Assembly PipeCandy analyzes the worldwide direct-to-consumer market's complex data sets and provides actionable insights to marketers, investors, analysts, and sales teams at top logistics, technology, and financial organizations. Ashwin Ramasamy, the co-founder of PipeCandy, said, "We quintupled our coverage through 2021 and our customers include some of the most prominent companies and brands in the lending, financial services, SaaS, and logistics industries. Being a product in the Assembly platform will allow us to solidify our position as the largest, cleanest and most accurate dataset on eCommerce and DTC companies, and scale our product and business insight offerings for brands and eCommerce operators." Along with the purchase, PipeCandy recently opened a first-of-its-kind Data Center of Excellence, where product managers, data scientists, data UI designers, and application developers collaborate to swiftly develop omnichannel insight solutions.

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POS Retail

Neiman Marcus Group Celebrates Earth Month with In-Store Activations and Speaking Events Reinforcing its 2025 ESG Goals

Neiman Marcus Group | April 23, 2022

To celebrate Earth Month, Neiman Marcus Group is proud to announce new initiatives, partnerships, and in-store activations that will further the organization's continued progress against its Environmental Social Governance (ESG) strategy, Our Journey to Revolutionize Impact. "We are on a journey to revolutionize impact, and this includes setting meaningful ESG goals. The fashion industry must take steps toward a commitment to ESG and transparency to consumers, stakeholders, and the government. We are proud to join hands with our brand partners and other organizations to increase awareness and inspire action within our industry. As we move closer to our 2025 goals outlined in our recent ESG report, we look forward to continuing the momentum we've made to minimize the impact of how we serve our clients through our digital channels, stores, and supply chain, as well as the experiences we create and the products we sell." Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group As part of its efforts to reduce Scope 1 & 2 emissions by 50% by 2025 and procure 100% renewable energy use by 2030, this month, NMG partnered with Trane® by Trane Technologies to replace natural gas-powered chillers with two new 500-ton water-cooled Trane® chillers at their iconic Bergdorf Goodman's Women's Store, located in the heart of New York City's famed retail district. This installation utilized innovative, energy-efficient decarbonization technology that enabled the retailer to eliminate natural gas use, electrify the building, and procure a new renewable energy contract to power the store's operations. The move will contribute to New York City's goal of reaching net-zero greenhouse gas emissions by 2050 while keeping shoppers cool and comfortable. Meanwhile, Neiman Marcus stores across the U.S. are driving progress toward the company's goal to partner with customers to raise an additional $3,000,000 for Heart of Neiman Marcus Foundation grantees through point-of-sale (POS) fundraising. In March, the retailer began a POS fundraising campaign for the Fashion Scholarship Fund (FSF) that invites customers and associates to donate in-store and online through April 30. Proceeds from the campaign will fund creating a new NMG x FSF scholarship for students aspiring to careers in sustainable and ethical fashion. The effort has raised enough money to fund at least seven NMG x FSF scholars in the partnership's first year. As NMG seeks to increase revenue from sustainable and ethical products by 2025, it is also proud to announce the upcoming launch of the new 'Fashioned for Change' and 'Conscious Curation' edits at Neiman Marcus and Bergdorf Goodman. These edits will identify items with preferred product attributes made with sustainable materials, including bio-based vegan leathers, as well as products that are responsibly manufactured, give back philanthropically, are made by diverse-owned brands, or promote enhanced transparency through digital product passports from groups like EON. Products from participating brand partners will be highlighted on NeimanMarcus.com and BergdorfGoodman.com and will be considered for exposure in highly visible placements via in-store and digital channels. To explore the new 'Fashioned for Change' edit at Neiman Marcus, visit here. The 'Conscious Curation' edit at Bergdorf Goodman will launch in the upcoming months. NMG will be hosting and sponsoring a variety of speaking events throughout the month to socialize the efforts above with associates, customers, and the broader fashion industry. To build on last year's conversation with Elizabeth Cline, author of 'The Conscious Closet,' NMG is hosting an all-associate event on April 26 with Aja Barber, author of 'Consumed.' This talk will take a deep dive into Barber's book, which explores the intersection of climate change, colonialism, and consumerism in the fashion industry. Customers near Neiman Marcus Northbrook in Chicago will also be invited to attend a panel discussion on social and environmental issues facing the fashion industry and its next generation of talent with industry trailblazer Eileen Fisher and Melissa Gamble, a professor at Columbia College of Chicago – an FSF member school. Finally, to continue educating and amplifying the call for sustainable practices in the broader industry, NMG is excited to sponsor the Women's Wear Daily Sustainability Summit and the Sustainable Fashion Forum fireside chat, which will be held this month. NMG executives will host panels and fireside chats about topics surrounding circularity in fashion, fur and leather alternatives, the role of technology in sustainability, and more, along with innovators in the space from pioneering organizations like FASHIONPHILE, Prota Fiori, and EON. About The Neiman Marcus Group, LLC Neiman Marcus Group is a relationship business that leads with love in everything we do for our customers, associates, brand partners, and communities. Our legacy of innovating and our culture of Belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world's most desirable brand partners, we're delivering exceptional products and intelligent services, enabled by our investments in data and technology. Through the expertise of our 9,000+ associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. Our brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, and Horchow. About Trane Technologies Trane Technologies is a global climate innovator. Through our strategic brands, Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes, and transportation. We have also set bold 2030 Sustainability Commitments for ourselves and our customers. Through our Gigaton Challenge, we have committed to reducing our customers' carbon emissions by one gigaton or, one billion metric tons by the year 2030. About Trane Trane by Trane Technologies, a global climate innovator – creates comfortable, energy-efficient indoor environments for commercial and residential applications.

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POS Solutions

Rezolve and Computop Announce Strategic Partnership on Mobile Engagement and Payments

Rezolve | April 22, 2022

Rezolve, a leader in mobile commerce and engagement, and Computop, a leading payment service provider, today announced a strategic partnership agreement to combine their respective strengths in mobile engagement and payment processing to improve service for users of both globally. As part of the agreement, Computop will offer Rezolve’s technology to its more than 15,000 global clients, providing them with new mobile engagement and commerce tools. Rezolve, an enterprise SaaS platform designed from the ground up specifically for mobile commerce and engagement, is positioned to become the engine of mobile engagement that enables the transformation of interactions between consumers and merchants on mobile devices. Computop helps retailers and service providers to process their omnichannel payments securely and conveniently worldwide and was the first payment service provider in Germany, and among the first globally, to obtain PCI P2PE certification, or Point-to-Point Encryption certification. “We are excited to announce this partnership with Computop, a German leader in payment services around the world. This represents a great opportunity for Rezolve to extend our mobile engagement technology to their impressive list of clients around the world.” Dan Wagner, Rezolve’s Chairman and CEO Computop’s large international merchant and global marketplace partners are in industries such as retail, mobility, travel and gaming. Global customers include C&A, Fossil, Metro, Rakuten, Samsung, SIXT and Swarovski. Computop focuses on global omnichannel payment, fraud prevention, global POS, global e-commerce, in-app payments, local payments worldwide, risk management, reconciliation and accounting solutions. "For Computop this is exciting because our business model depends on the success of our customers,” said Ralf Gladis, founder and CEO of Computop. “We believe that our merchants can be more successful if they can reach out to customers with Rezolve. With Rezolve’s mobile technology our merchants will be able to trigger their customers wherever they are.” After buying EOS Payments from Otto Group in 2013, Computop now processes payments for all 100 Otto retail brands. In cooperation with its network of partners, which it has expanded over many years, Computop offers a comprehensive omnichannel solution that is geared to the needs of today's market and provides merchants with seamlessly integrated payment processes. Computop’s Shop modules provide worry-free integration with shop systems like Salesforce/Demandware, SAP hybris, Intershop, Magento, Oxid, Shopware, Spryker, and 20 others. With Rezolve, merchants can lead consumers directly to special offers by using mobile technology including geofencing, notifications on smartphones, Bluetooth beacons, or with watermarked advertisements. Rezolve currently has go-to-market partner agreements with leading global players that have a combined global reach of over 20 million merchants and over 1 billion consumers across China, Asia and Europe. Rezolve’s platform already serves over 196,000 of those merchants today. For Computop customers the partnership means it will be easy to use Rezolve, because their payment processing is already integrated with Rezolve’s technology. Thousands of Computop customers can now easily use Rezolve. Meanwhile, for Rezolve, the Computop Paygate is a payment platform that offers access to more than 60 acquirers worldwide. Therefore, merchants can use their existing acquiring contracts for credit cards. About Rezolve Rezolve is taking retailing into a new era of customer engagement with a proprietary mobile engagement platform. The Rezolve Platform is a powerful set of mobile commerce and engagement capabilities that provide mobile application vendors with a range of valuable commercial opportunities that can be realized without having to develop code, host operations or manage security. The Rezolve Inside SDK allows mobile application vendors to quickly deliver innovation for their consumers into existing or new mobile apps. Rezolve was founded in 2016, is headquartered in London, UK and has offices in China, India, Taiwan, Germany, Spain and Mexico. About Computop As one of the very first payment service providers, Computop offers its customers around the world local and innovative omnichannel solutions for payment processing and fraud prevention. The internally developed Computop Paygate payment platform enables seamless integrated payment processes for e-commerce, at POS and on mobile devices. Retailers and service providers have the flexibility and freedom to choose from over 350 payment methods enabling them to specifically tailor their payment options per country. Technologies such as biometric authentication and self-learning algorithms improve security and convenience for retailers and consumers alike.

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POS Retail

Assembly Acquires PipeCandy, a Leading eCommerce Market Data and Intelligence Provider

Assembly | April 26, 2022

Assembly announced the acquisition of PipeCandy. Assembly is an eCommerce software platform with a global footprint that powers market-leading products such as Helium 10, Pacvue, and Refersion. PipeCandy is the global leader in vertical DaaS and market intelligence, tracking information on 5.4 million online businesses. "With PipeCandy, we now unlock a 360-degree view of eCcommerce performance of brands. As a result, PipeCandy has the best data set on DTC eCommerce in the industry and Assembly is now poised to be the authority of omni-channel eCommerce market intelligence." Ben Collier, Head of Product at Assembly PipeCandy analyzes the worldwide direct-to-consumer market's complex data sets and provides actionable insights to marketers, investors, analysts, and sales teams at top logistics, technology, and financial organizations. Ashwin Ramasamy, the co-founder of PipeCandy, said, "We quintupled our coverage through 2021 and our customers include some of the most prominent companies and brands in the lending, financial services, SaaS, and logistics industries. Being a product in the Assembly platform will allow us to solidify our position as the largest, cleanest and most accurate dataset on eCommerce and DTC companies, and scale our product and business insight offerings for brands and eCommerce operators." Along with the purchase, PipeCandy recently opened a first-of-its-kind Data Center of Excellence, where product managers, data scientists, data UI designers, and application developers collaborate to swiftly develop omnichannel insight solutions.

Read More

POS Retail

Neiman Marcus Group Celebrates Earth Month with In-Store Activations and Speaking Events Reinforcing its 2025 ESG Goals

Neiman Marcus Group | April 23, 2022

To celebrate Earth Month, Neiman Marcus Group is proud to announce new initiatives, partnerships, and in-store activations that will further the organization's continued progress against its Environmental Social Governance (ESG) strategy, Our Journey to Revolutionize Impact. "We are on a journey to revolutionize impact, and this includes setting meaningful ESG goals. The fashion industry must take steps toward a commitment to ESG and transparency to consumers, stakeholders, and the government. We are proud to join hands with our brand partners and other organizations to increase awareness and inspire action within our industry. As we move closer to our 2025 goals outlined in our recent ESG report, we look forward to continuing the momentum we've made to minimize the impact of how we serve our clients through our digital channels, stores, and supply chain, as well as the experiences we create and the products we sell." Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group As part of its efforts to reduce Scope 1 & 2 emissions by 50% by 2025 and procure 100% renewable energy use by 2030, this month, NMG partnered with Trane® by Trane Technologies to replace natural gas-powered chillers with two new 500-ton water-cooled Trane® chillers at their iconic Bergdorf Goodman's Women's Store, located in the heart of New York City's famed retail district. This installation utilized innovative, energy-efficient decarbonization technology that enabled the retailer to eliminate natural gas use, electrify the building, and procure a new renewable energy contract to power the store's operations. The move will contribute to New York City's goal of reaching net-zero greenhouse gas emissions by 2050 while keeping shoppers cool and comfortable. Meanwhile, Neiman Marcus stores across the U.S. are driving progress toward the company's goal to partner with customers to raise an additional $3,000,000 for Heart of Neiman Marcus Foundation grantees through point-of-sale (POS) fundraising. In March, the retailer began a POS fundraising campaign for the Fashion Scholarship Fund (FSF) that invites customers and associates to donate in-store and online through April 30. Proceeds from the campaign will fund creating a new NMG x FSF scholarship for students aspiring to careers in sustainable and ethical fashion. The effort has raised enough money to fund at least seven NMG x FSF scholars in the partnership's first year. As NMG seeks to increase revenue from sustainable and ethical products by 2025, it is also proud to announce the upcoming launch of the new 'Fashioned for Change' and 'Conscious Curation' edits at Neiman Marcus and Bergdorf Goodman. These edits will identify items with preferred product attributes made with sustainable materials, including bio-based vegan leathers, as well as products that are responsibly manufactured, give back philanthropically, are made by diverse-owned brands, or promote enhanced transparency through digital product passports from groups like EON. Products from participating brand partners will be highlighted on NeimanMarcus.com and BergdorfGoodman.com and will be considered for exposure in highly visible placements via in-store and digital channels. To explore the new 'Fashioned for Change' edit at Neiman Marcus, visit here. The 'Conscious Curation' edit at Bergdorf Goodman will launch in the upcoming months. NMG will be hosting and sponsoring a variety of speaking events throughout the month to socialize the efforts above with associates, customers, and the broader fashion industry. To build on last year's conversation with Elizabeth Cline, author of 'The Conscious Closet,' NMG is hosting an all-associate event on April 26 with Aja Barber, author of 'Consumed.' This talk will take a deep dive into Barber's book, which explores the intersection of climate change, colonialism, and consumerism in the fashion industry. Customers near Neiman Marcus Northbrook in Chicago will also be invited to attend a panel discussion on social and environmental issues facing the fashion industry and its next generation of talent with industry trailblazer Eileen Fisher and Melissa Gamble, a professor at Columbia College of Chicago – an FSF member school. Finally, to continue educating and amplifying the call for sustainable practices in the broader industry, NMG is excited to sponsor the Women's Wear Daily Sustainability Summit and the Sustainable Fashion Forum fireside chat, which will be held this month. NMG executives will host panels and fireside chats about topics surrounding circularity in fashion, fur and leather alternatives, the role of technology in sustainability, and more, along with innovators in the space from pioneering organizations like FASHIONPHILE, Prota Fiori, and EON. About The Neiman Marcus Group, LLC Neiman Marcus Group is a relationship business that leads with love in everything we do for our customers, associates, brand partners, and communities. Our legacy of innovating and our culture of Belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world's most desirable brand partners, we're delivering exceptional products and intelligent services, enabled by our investments in data and technology. Through the expertise of our 9,000+ associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. Our brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, and Horchow. About Trane Technologies Trane Technologies is a global climate innovator. Through our strategic brands, Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes, and transportation. We have also set bold 2030 Sustainability Commitments for ourselves and our customers. Through our Gigaton Challenge, we have committed to reducing our customers' carbon emissions by one gigaton or, one billion metric tons by the year 2030. About Trane Trane by Trane Technologies, a global climate innovator – creates comfortable, energy-efficient indoor environments for commercial and residential applications.

Read More

POS Solutions

Rezolve and Computop Announce Strategic Partnership on Mobile Engagement and Payments

Rezolve | April 22, 2022

Rezolve, a leader in mobile commerce and engagement, and Computop, a leading payment service provider, today announced a strategic partnership agreement to combine their respective strengths in mobile engagement and payment processing to improve service for users of both globally. As part of the agreement, Computop will offer Rezolve’s technology to its more than 15,000 global clients, providing them with new mobile engagement and commerce tools. Rezolve, an enterprise SaaS platform designed from the ground up specifically for mobile commerce and engagement, is positioned to become the engine of mobile engagement that enables the transformation of interactions between consumers and merchants on mobile devices. Computop helps retailers and service providers to process their omnichannel payments securely and conveniently worldwide and was the first payment service provider in Germany, and among the first globally, to obtain PCI P2PE certification, or Point-to-Point Encryption certification. “We are excited to announce this partnership with Computop, a German leader in payment services around the world. This represents a great opportunity for Rezolve to extend our mobile engagement technology to their impressive list of clients around the world.” Dan Wagner, Rezolve’s Chairman and CEO Computop’s large international merchant and global marketplace partners are in industries such as retail, mobility, travel and gaming. Global customers include C&A, Fossil, Metro, Rakuten, Samsung, SIXT and Swarovski. Computop focuses on global omnichannel payment, fraud prevention, global POS, global e-commerce, in-app payments, local payments worldwide, risk management, reconciliation and accounting solutions. "For Computop this is exciting because our business model depends on the success of our customers,” said Ralf Gladis, founder and CEO of Computop. “We believe that our merchants can be more successful if they can reach out to customers with Rezolve. With Rezolve’s mobile technology our merchants will be able to trigger their customers wherever they are.” After buying EOS Payments from Otto Group in 2013, Computop now processes payments for all 100 Otto retail brands. In cooperation with its network of partners, which it has expanded over many years, Computop offers a comprehensive omnichannel solution that is geared to the needs of today's market and provides merchants with seamlessly integrated payment processes. Computop’s Shop modules provide worry-free integration with shop systems like Salesforce/Demandware, SAP hybris, Intershop, Magento, Oxid, Shopware, Spryker, and 20 others. With Rezolve, merchants can lead consumers directly to special offers by using mobile technology including geofencing, notifications on smartphones, Bluetooth beacons, or with watermarked advertisements. Rezolve currently has go-to-market partner agreements with leading global players that have a combined global reach of over 20 million merchants and over 1 billion consumers across China, Asia and Europe. Rezolve’s platform already serves over 196,000 of those merchants today. For Computop customers the partnership means it will be easy to use Rezolve, because their payment processing is already integrated with Rezolve’s technology. Thousands of Computop customers can now easily use Rezolve. Meanwhile, for Rezolve, the Computop Paygate is a payment platform that offers access to more than 60 acquirers worldwide. Therefore, merchants can use their existing acquiring contracts for credit cards. About Rezolve Rezolve is taking retailing into a new era of customer engagement with a proprietary mobile engagement platform. The Rezolve Platform is a powerful set of mobile commerce and engagement capabilities that provide mobile application vendors with a range of valuable commercial opportunities that can be realized without having to develop code, host operations or manage security. The Rezolve Inside SDK allows mobile application vendors to quickly deliver innovation for their consumers into existing or new mobile apps. Rezolve was founded in 2016, is headquartered in London, UK and has offices in China, India, Taiwan, Germany, Spain and Mexico. About Computop As one of the very first payment service providers, Computop offers its customers around the world local and innovative omnichannel solutions for payment processing and fraud prevention. The internally developed Computop Paygate payment platform enables seamless integrated payment processes for e-commerce, at POS and on mobile devices. Retailers and service providers have the flexibility and freedom to choose from over 350 payment methods enabling them to specifically tailor their payment options per country. Technologies such as biometric authentication and self-learning algorithms improve security and convenience for retailers and consumers alike.

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