Earn Recurring Revenue from Retail Digital Signage as a Service

MIKE MONOCELLO | January 25, 2019

article image
If you cater to the retail market and aren’t currently offering digital signage solutions, you could be missing out on a significant opportunity. Long gone are the days of digital signage being nothing more than a promotional video playing on loop. Today, there are a variety of integration opportunities that create a compelling business case for your customers to invest in not only displays, but a variety of other technology. Here are just a few examples of how digital signage is being used today and how you can create a unique and powerful as-a-service bundle for your customers. Retailers with IP video surveillance systems might be able to extend the value of their investment by integrating the cameras into analytics software that drives signage content. Rather than in-store signage playing random ads and messaging, cameras can be used to tell the CMS to deliver specific and targeted content.

Spotlight

Premium Retail Services

Consumers have more choices than ever. They deserve your best in-store experience. Your business depends upon it. Since 1985, Premium has been pioneering bold retail strategies, tools and technologies, helping our clients advance their industries and the lives of their consumers. We're passionate about brands, and are relentless about propelling them to new heights with integrity and imagination.

OTHER ARTICLES

How Retail Security Can Welcome IoT Innovations Without Putting Customers at Risk

Article | March 11, 2020

Retail businesses, from mom-and-pop shops to major department stores, are investing heavily in technology to enhance the in-store experience. With the imminent arrival of mainstream 5G, smarter systems are expected to dominate the retail space as the internet of things (IoT) expands. But as we know from connected device deployments in other sectors, such as financial services and healthcare, the IoT is fraught with security vulnerabilities. For retail security, the risks of deploying IoT devices are no less dire. As organizations rely more on the IoT to enable internet connection at every stage of the retail process, protecting IoT infrastructure is critical. Getting on board with the right mindset can go a long way toward achieving a win-win for retail security.

Read More

What are the biggest barriers to AI adoption for retailers?

Article | March 11, 2020

According to KPMG’s “Living in an AI World 2020 Report,” retailers have some optimism, some skepticism and some pessimism about how artificial intelligence (AI) will impact the industry. The study explored how 751 insiders across five industries, including retail, view the future of AI in their sectors. On the downside, 64 percent of retail insiders agreed that the use of AI to help businesses is more hype than reality right now. The study also identified numerous challenges retailers believe they face in capitalizing on AI’s potential: AI readiness: Just 43 percent of retail respondents believe their employees are prepared for AI adoption. Relatedly, only 52 percent say their companies offer any type of AI training.

Read More

Factories shift operations in scramble to restock supermarket shelves

Article | March 11, 2020

With supermarkets stripped of food and many other essentials, consumer product companies halted factory runs of niche items such as scented bleach in order to speed up production of more basic merchandise that is in high demand. Brick-and-mortar retailers have warned that hoarding toilet paper, cleaning supplies and food staples was fueling shortages. Amazon.com (AMZN.O), the biggest online retailer, said it sold out of many household staples after orders spiked. As the fast-spreading coronavirus continues to alarm consumers across Europe and the United States, Trump held a phone call on Sunday with 30 executives from grocery stores including Amazon.com’s Whole Foods, Target Corp (TGT.N), Costco Wholesale Corp (COST.O) and Walmart Inc (WMT.N). Trump Administration official Larry Kudlow assured television news viewers that U.S. supply lines were “working pretty well.”

Read More

How SMEs can emulate the success of Amazon through ecommerce personalization

Article | March 11, 2020

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

Read More

Spotlight

Premium Retail Services

Consumers have more choices than ever. They deserve your best in-store experience. Your business depends upon it. Since 1985, Premium has been pioneering bold retail strategies, tools and technologies, helping our clients advance their industries and the lives of their consumers. We're passionate about brands, and are relentless about propelling them to new heights with integrity and imagination.

Events