E-Retail Market and Trends to watch out in 2020

SHIPRA SRIVASTAVA | May 27, 2019

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The E-Retail market in India is vibrant and will remain so for years to come. An important reason behind the vibrancy of E-retail is relatively the easy access to a nationwide or global market. Sales from offline channels are limited to the city where a store is located making it difficult to have a nationwide or global presence without opening more stores. A crucial reason why e-retail is so popular among brands, it is the investment to sell online as this is significantly less than as compared to brick-and-mortar stores. Because advertising in the online space can be targeted to a specific segment of consumers, establishing an online brand with nationwide recognition is far easier than doing so offline.

Spotlight

Retail-Fabrikken A/S

Retail Fabrikken is a design driven company specialized in retail store design. Founded in 2014 by Helge Bothmann who has a strong and deep experience in store design and development. Helge identified a gap in the market – he wanted to deliver high quality design and thoroughly consider the production to be cost-efficient from the very start of the design process. We adjust to market and give our clients what they request – refined with a surprising twist.

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