E-Commerce Trends A Service Enterprise Engineering Perspective

| July 3, 2018

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Since the advent of the internet, the way business is conducted has changed greatly. This change has manifested itself in the form of the rise of e-commerce since the 1990s. Plunkett et al. (2015) define electronic commerce as “the use of Internet and other networks (e.g., intranets) to purchase, sell, transport or trade data, goods and services.” Traditionally, the word e-commerce was used only to define businesses involving transaction of goods with the internet as the enabling medium. This is normally associated with entities such as Amazon and Wayfair. Some prefer to use the term ebusiness, instead of e-commerce, for all kinds of business conducted online, such as servicing customers, collaborating with business partners, delivering e-learning, and conducting electronic transactions within organizations. Examples of such activities include Airbnb, Uber, Slack, edX, and PayPal. For this paper, e-commerce shall be referred to with respect to Plunkett’s definition.

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Buongiorno

Founded in 1999, Buongiorno is known as a world class leader in m-commerce for developing and managing payments and apps which enhance consumers’ satisfaction in the use of their mobile devices. Since July 2012, after a successful public offering acquisition, it now forms part of NTT DOCOMO, a Japan based global leader in mobile technologies and communications services.

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Spotlight

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Founded in 1999, Buongiorno is known as a world class leader in m-commerce for developing and managing payments and apps which enhance consumers’ satisfaction in the use of their mobile devices. Since July 2012, after a successful public offering acquisition, it now forms part of NTT DOCOMO, a Japan based global leader in mobile technologies and communications services.

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