E-commerce startup shop101 raises 11 million kalaari and unilever ventures

M DEVAN | December 21, 2018

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Shop101 has raised funding as part of its Series B funding and the amount raised is $11 million. The major investors in this round are Kalaari Capital and Unilever Ventures. The ecommerce startup that fashions itself as more of a social platform, had just recently raised $5 million from a clutch of investors, Stellaris Venture Partners, Vy Capital, Raghunandan G (cofounder- TaxiForSure), and Livspace cofounder Ramakant Sharma. The business model followed by Shop101 is a kind of a catalyst organization allowing individual entrepreneurs to sell stuff on their platform as well as enable them to take their offerings to sites like Facebook, WhatsApp and Instagram. The sellers can setup an online store within minutes with the technological backup provided by Shop101 and straightway take their products to their prospective customers. And it costs them next to nothing which is the startup’s USP.

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