E-commerce startup shop101 raises 11 million kalaari and unilever ventures

M DEVAN | December 21, 2018

article image
Shop101 has raised funding as part of its Series B funding and the amount raised is $11 million. The major investors in this round are Kalaari Capital and Unilever Ventures. The ecommerce startup that fashions itself as more of a social platform, had just recently raised $5 million from a clutch of investors, Stellaris Venture Partners, Vy Capital, Raghunandan G (cofounder- TaxiForSure), and Livspace cofounder Ramakant Sharma. The business model followed by Shop101 is a kind of a catalyst organization allowing individual entrepreneurs to sell stuff on their platform as well as enable them to take their offerings to sites like Facebook, WhatsApp and Instagram. The sellers can setup an online store within minutes with the technological backup provided by Shop101 and straightway take their products to their prospective customers. And it costs them next to nothing which is the startup’s USP.

Spotlight

in-Store Media

We are a shopper marketing agency that manages communication with the consumer at key moments of the purchase process. Through a continuous investigation of the behavior of the shopper, in in-Store Media we are able to offer brands the best communication solutions in the "Right Place, Right Time". They are more than 19 years contributing value and experience to the communication between brands, retailers and shoppers.

OTHER ARTICLES

How In-Store Brands Are Taking Over In-Store

Article | April 10, 2020

CPG companies have been feeling the pain from store brands for close to a decade now. Increased quality, curated offerings and better graphics have all led shoppers to try and in many cases then switch to the store brand offering. The latest salvo in this war is about data. Supermarkets used to rely heavily on data and insights on everything from shelf placement to how to market and promote foods from the likes of their CPG partners as well as Nielsen and IRI, to name just a couple. Then "category captains" were created. Usually staffed from the leading CPG brand and headquartered at the retailer’s location, those CPG companies offered retailers insights and recommendations on how to sell more product across the entire category—not just their own brand. Those positions are being eliminated. The source and quality of data has changed. Grocers are relying on their own proprietary research to decide how and where and at what price to place products—their own brands as well as those from CPG.

Read More

Retail's secret weapon: Order fulfillment optimization

Article | February 12, 2020

The start of a new year is the perfect time to reflect on the past and prepare for the future. While holiday 2019 was another record year for retail sales, brands faced some serious challenges when it came to a shortened shopping window and the ever-growing consumer expectations around timely, accurate, and convenient deliveries (and returns). Some may believe these woes to be behind us now that the holidays are over, but the potential for spikes in product demands remains throughout 2020 leading into next year's holiday season. And if history has shown us anything, it's that now is the time for retailers to implement the right processes and technologies that ensure seamless and positive customer experiences, or risk ongoing negative impacts to the bottom line.

Read More

SEE WHO IS SPEAKING AT MPC20!

Article | July 16, 2020

This year, we’ve rounded up an incredible lineup of industry experts to share their knowledge about the latest FinTech technologies, innovations, and trends for our now virtual MPC20. Our generous sponsors are covering your ticket in full—a $599 expense. If you haven’t locked down your seat yet, you can do so here using the code VICTORY2020 for your complimentary discount: As a guest, you can expect the same quality content as years past, now with virtual perks such as an exclusive digital wallet, gift cards, attendee rewards, and more. We’ll cover key topics including the post-COVID consumer journey, the COVID-19 impact on payments, the 5G future, and other relevant topics.

Read More

Gap is the Latest Retailer to Get Into Resale, Partners With thredUP

Article | February 24, 2020

Gap is the latest retailer to dip its toes into the secondhand apparel market, following the lead of Macy’s, Nordstrom and others, in a bid to stay relevant in an industry shaken by changing consumer tastes. The company announced last week that it has partnered with resale platform thredUP, which bills itself as the largest online consignment and thrift store. In select Gap, Banana Republic, Athleta, and Janie and Jack stores, thredUP bags and labels will now be available for customers to mail in their clothes, in exchange for credits to use at Gap’s portfolio of stores. Macy’s, J.C. Penney and J.Crew’s Madewell brand have also partnered with thredUP in recent months.

Read More

Spotlight

in-Store Media

We are a shopper marketing agency that manages communication with the consumer at key moments of the purchase process. Through a continuous investigation of the behavior of the shopper, in in-Store Media we are able to offer brands the best communication solutions in the "Right Place, Right Time". They are more than 19 years contributing value and experience to the communication between brands, retailers and shoppers.

Events