E-Commerce Numbers Are Higher Than Ever. Here’s How Retailers Can Keep Up

CAMERON WALKER | August 7, 2019

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The popularity of e-commerce continues to grow rapidly. Amid a constantly evolving technological environment, it’s increasingly important for retailers to separate the signal from the noise, and identify what makes up the core of online shopping’s staying power. So what are consumers really looking for in their e-commerce experience, and how can retailers best meet those needs? Adtaxi’s latest study sheds new light on consumers’ online shopping habits, with data that points to their growing savviness extending well past one-stop and impulse shopping. The new data underscores the time and effort that consumers are putting into their e-commerce experience. Compared to last year’s results, online shopping numbers are up: 7 percent of respondents say they shop online every day, up from 2 percent last year, and 25 percent say they shop online a few times per week, up from 13 percent in 2018.

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