E-Commerce Blueprint: Developing a Path to Success

ANDREAS BARTH | March 22, 2019

article image
When building your e-commerce presence, it is important to prepare for challenges while striving for success. Online sales are exploding, and sometimes it’s in a mushroom cloud of customer frustration. If someone orders a big screen TV for a super bowl party only for it to show up a week later, there’s a good chance that they won’t be a returning customer. E-commerce needs to be done right. Developing a real USP in e-commerce requires a serious commitment to understanding your customer’s experience. When executed well, it can bring game-changing results. In addition to clear and realistic objectives aligned to an overall business strategy, a successful move into the e-commerce channel also requires a clear understanding of your company’s unique path. The nature of each step along the path will depend on the purpose of the e-commerce project. Leaders often lack a full appreciation of the difficulties and requirements involved with e-commerce. Time, financial resources, effort and talent are frequently underestimated in the budget.

Spotlight

bidorbuy.co.za

bidorbuy.co.za is South Africa's safe and simple online marketplace. Launched in August 1999, bidorbuy brings buyers and sellers together to trade almost anything through online auctions and fixed price sales. Sellers can sell virtually anything online, giving buyers the widest range of choice.

OTHER ARTICLES

Gap is the Latest Retailer to Get Into Resale, Partners With thredUP

Article | February 24, 2020

Gap is the latest retailer to dip its toes into the secondhand apparel market, following the lead of Macy’s, Nordstrom and others, in a bid to stay relevant in an industry shaken by changing consumer tastes. The company announced last week that it has partnered with resale platform thredUP, which bills itself as the largest online consignment and thrift store. In select Gap, Banana Republic, Athleta, and Janie and Jack stores, thredUP bags and labels will now be available for customers to mail in their clothes, in exchange for credits to use at Gap’s portfolio of stores. Macy’s, J.C. Penney and J.Crew’s Madewell brand have also partnered with thredUP in recent months.

Read More

The Retail Industry and the Persistent Digital Threat Landscape

Article | March 17, 2020

In today’s age of digital transformation, retailers have changed the ways in which they interact and engage with consumers — starting with online shopping and e-commerce experience. In order for retail organizations to remain competitive, an omnichannel experience is critical, and with that, retail organizations are relying heavily on websites, mobile apps, online marketplaces, and social media to promote products, sell goods and even provide customer service. As competition to acquire and retain customers continues to increase, many retailers are also expanding their efforts to include social media and digital advertising platforms to enter new markets, generate awareness, and connect with potential customers. However, retailers aren’t the only ones that are targeting the opportunities online and digital platforms offer. Cybercriminals also recognize the opportunities that online platforms represent for retailers, and are seeking to exploit their market share and revenue potential.

Read More

Is It Too Early To Buy Retail Stocks?

Article | March 29, 2020

The coronavirus outbreak has been particularly lethal for the retail sector. The industry has been dealing with a variety of problems from store shutdowns to declines in tourism to a drop in demand for products considered non-essential. The SPDR S&P Retail ETF has fallen 25% this month, compared with a 14% decline for the S&P 500 Index. Before answering that question, we should take a look at the status of the current pandemic and its impact on the economy. Cases of COVID-19, the illness caused by the new coronavirus, have reached more than 600,000 worldwide. The U.S. now has the largest number of confirmed cases in the world, surpassing China and Italy. On a seasonally-adjusted basis, U.S. jobless claims surged to more than 3 million for the week ending March 21 a new record due to disruption from the outbreak, according to the U.S. Department of Labor.

Read More

5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Read More

Spotlight

bidorbuy.co.za

bidorbuy.co.za is South Africa's safe and simple online marketplace. Launched in August 1999, bidorbuy brings buyers and sellers together to trade almost anything through online auctions and fixed price sales. Sellers can sell virtually anything online, giving buyers the widest range of choice.

Events