E-Commerce Blueprint: Developing a Path to Success

ANDREAS BARTH | March 22, 2019

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When building your e-commerce presence, it is important to prepare for challenges while striving for success. Online sales are exploding, and sometimes it’s in a mushroom cloud of customer frustration. If someone orders a big screen TV for a super bowl party only for it to show up a week later, there’s a good chance that they won’t be a returning customer. E-commerce needs to be done right. Developing a real USP in e-commerce requires a serious commitment to understanding your customer’s experience. When executed well, it can bring game-changing results. In addition to clear and realistic objectives aligned to an overall business strategy, a successful move into the e-commerce channel also requires a clear understanding of your company’s unique path. The nature of each step along the path will depend on the purpose of the e-commerce project. Leaders often lack a full appreciation of the difficulties and requirements involved with e-commerce. Time, financial resources, effort and talent are frequently underestimated in the budget.

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Systems Evolution, Inc.

Systems Evolution, Inc. (SEI) is a boutique business and technology consulting firm focused on delivering superior value to local clients since 1992. We offer the agility, consistency, and personal attention of a local partner while providing the reach and knowledge assets of a national organization. Local offices in Atlanta, Boston, Chicago, Cincinnati, Dallas, Miami, New York City, Phoenix and Washington, DC.

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