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Dunelm beats British retail gloom with online push
YADARISA SHABONG, NOOR ZAINAB HUSSAIN | April 10, 2019
Every company is growing but each at a unique pace. While most companies have built up an internal capability to make hires, this same capability is also always changing based on temporal business needs.
Article | March 11, 2020
Clorox has stopped advertising on Amazon because its products have sold out, with shoppers having rushed to grab any disinfectant wipes available during the coronavirus outbreak. On Wednesday, Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back on advertising—an example of how the COVID-19 pandemic can create ripple effects throughout retail, advertising and beyond. Clorox also is contending with third-party sellers taking its products and selling them for exorbitant prices, part of a gouging spree that has played out online and in stores ever since consumers began hoarding products like disinfectant wipes, toilet paper, food and other goods.
Article | February 17, 2020
Automated Email Notifications are necessary for any repair store owner buying a POS Software to streamline workflow and keep customers engaged. This is because, the more information you provide to your customers about their device, the more in control and engaged they will feel. And this makes loyal customers. In a repair business, customer satisfaction comes with timely notifications. If you want to keep them coming, earning customer satisfaction is a must. When customers are notified about their decisions (purchase, refund, etc.), they feel satisfied in doing business with you and make up their mind of visiting your place in the future.
Article | April 20, 2020
When you think of field research, you might think of an archeologist bent over a dig site investigating civilizations from the past, excavating the terrain and sifting out important artifacts. In marketing, field research is also about the study of the human experience and uncovering those important pieces of knowledge — but as they pertain to your business. Field research can give you insights into your customers' pain points, what they need to solve their problems, their thoughts on how your product helps or even what where they feel your services might be improved.
Article | March 17, 2020
In today’s age of digital transformation, retailers have changed the ways in which they interact and engage with consumers — starting with online shopping and e-commerce experience. In order for retail organizations to remain competitive, an omnichannel experience is critical, and with that, retail organizations are relying heavily on websites, mobile apps, online marketplaces, and social media to promote products, sell goods and even provide customer service. As competition to acquire and retain customers continues to increase, many retailers are also expanding their efforts to include social media and digital advertising platforms to enter new markets, generate awareness, and connect with potential customers. However, retailers aren’t the only ones that are targeting the opportunities online and digital platforms offer. Cybercriminals also recognize the opportunities that online platforms represent for retailers, and are seeking to exploit their market share and revenue potential.
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