Dunelm beats British retail gloom with online push

YADARISA SHABONG, NOOR ZAINAB HUSSAIN | April 10, 2019

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British homewares retailer Dunelm expects to top analyst profit forecasts this year, it said on Wednesday after reporting a higher-than-expected sales increase due to another surge in online orders and higher sales from its stores.Shares in the company, which has struggled through a costly integration of online platform Worldstores since 2016, rose more than 6 percent to 919 pence in early trade, just short of a 2-1/2 year high set last week.Like many of its bricks-and-mortar peers, Dunelm has been expanding its online business as price-conscious Britons log more hours looking for bargains online. But it also managed to pull shoppers into its stores in the quarter.

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