Driving retailer strategy at Procter & Gamble

| May 15, 2018

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Lydia Perez Poole was an environmental engineering undergrad but, after working for energy efficiency programs in state government and discovering business talents, she decided to pursue an MBA. Now a Shopper Insights & Analytics Leader at Procter & Gamble, Lydia satisfies her passion for people by studying consumer behavior and recruiting for diverse candidates.

Spotlight

Arcadia Group Ltd

Arcadia is the UK’s largest privately owned fashion retailer with seven major high street brands: Burton, Dorothy Perkins, Evans, Miss Selfridge, Topshop, Topman and Wallis, along with our out-of-town fashion destination Outfit. It’s not just about the UK high street; with transactional websites, social media and over 680 global locations, our presence is felt all over the world.

OTHER ARTICLES

How retailers can be ready for busy sales seasons with proactive maintenance

Article | February 25, 2020

In the retail industry, holiday shopping accounts for about 20 percent of annual sales. In the final few weeks of the year, it’s easy for retailers to feel overwhelmed with not only an influx of shoppers but the added pressure of needing to tie up loose ends before January 1st. These weeks can make or break the year and creating a positive customer experience that’s memorable is essential for continued success. For this reason, retailers need to strive for 100 percent Brand Uptime in order to meet customer expectations, maximize sales and revenue, and deliver a positive customer experience. The preparation must have an omnichannel focus. It starts with digital realms such as ensuring your website can handle the influx of visitors in the weeks leading up to the new year as well as the months following. But for most retailers, the key factor will be how well they prepare brick-and-mortar stores for increased inventory and foot traffic.

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Gap is the Latest Retailer to Get Into Resale, Partners With thredUP

Article | February 24, 2020

Gap is the latest retailer to dip its toes into the secondhand apparel market, following the lead of Macy’s, Nordstrom and others, in a bid to stay relevant in an industry shaken by changing consumer tastes. The company announced last week that it has partnered with resale platform thredUP, which bills itself as the largest online consignment and thrift store. In select Gap, Banana Republic, Athleta, and Janie and Jack stores, thredUP bags and labels will now be available for customers to mail in their clothes, in exchange for credits to use at Gap’s portfolio of stores. Macy’s, J.C. Penney and J.Crew’s Madewell brand have also partnered with thredUP in recent months.

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How to choose your niche when starting a new amazon store

Article | March 10, 2020

A large part of your success as an Amazon seller revolves around choosing the right niche. Everyone wants to select a niche that is profitable and has limited competition, but not many succeed with it. While products with high demand allow you to make money faster, the question is, how you find a profitable Amazon product niche. Even if you find the right product, the journey of selling on Amazon can be quite challenging. First, there are already numerous sellers using the leading ecommerce platform to sell similar products. And secondly, it is not easy to convince buyers to spend money on your product, especially if you are a beginner with no customer reviews. But fret not; because we are here to help you precisely with that. In this blog, we will walk you through some useful ways to find niche ideas and get your fist amazon ecommerce business going. But before that, let’s understand the term “niche” and its importance.

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How PWAs Empower Retailers to Exceed Customer Expectations

Article | March 4, 2020

If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online Retail Performance study found 53 percent of mobile site visitors leave a page if it takes longer than three seconds to load. For retailers, a one-second delay in mobile load times can impact conversion rates by up to 20 percent. The longer the load time, the higher the bounce rate, and the less time a shopper will spend on a retailer’s website and/or app. This means retailers are losing the opportunity to expose shoppers to more merchandise and ultimately convert those visitors into buyers.

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Spotlight

Arcadia Group Ltd

Arcadia is the UK’s largest privately owned fashion retailer with seven major high street brands: Burton, Dorothy Perkins, Evans, Miss Selfridge, Topshop, Topman and Wallis, along with our out-of-town fashion destination Outfit. It’s not just about the UK high street; with transactional websites, social media and over 680 global locations, our presence is felt all over the world.

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