Driving omni-channel environments with ipad

| June 14, 2018

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Burberry is known worldwide for its luxury retail experience, but now the retailer ups the ante with an iPad deployment to include loyalty, clienteling and a personalized in-store experience. The retailer has fully embraced and invested in digital both online and offline, a point of differentiation from many of its peers. iPads continue to encourage results in-store, which now comprise almost 30% of the online business. The new clienteling tool, customer One to One, is now live in more than 300 stores. Customers can also choose to buy a product online and collect it in-store at more than 80 locations globally. All of this has helped improve customer service and further drive revenue.

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Spotlight

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