Do’s and Don’ts of Email Marketing for Retail

| March 13, 2019

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Campaign Monitor makes it easy for mid-size businesses to crush it in the retail space, but there are a few simple rules to remember if you really want to hear that register ring.Check out the bite-sized tips and tricks below.

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Retail Pro International, LLC

Retail Pro, a retail management software, serves the needs of specialty retailers worldwide, from those just realizing their retail dreams to retailers who've grown to multi-location or multi-regional retail. Retail Pro builds on the omnichannel concept to give you an intelligent, scalable platform for controlled expansion. Retail Pro provides native retail functions to serve critical POS, customer engagement, e-commerce, store stock management and replenishment needs.

OTHER ARTICLES

How PWAs Empower Retailers to Exceed Customer Expectations

Article | March 4, 2020

If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online Retail Performance study found 53 percent of mobile site visitors leave a page if it takes longer than three seconds to load. For retailers, a one-second delay in mobile load times can impact conversion rates by up to 20 percent. The longer the load time, the higher the bounce rate, and the less time a shopper will spend on a retailer’s website and/or app. This means retailers are losing the opportunity to expose shoppers to more merchandise and ultimately convert those visitors into buyers.

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How Retailers Can Utilize In-Store Digital Signage

Article | March 4, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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Macy's Furloughs Workers, and Other Retail News Related to the COVID-19 Crisis

Article | March 4, 2020

Retailers are continuing to lay off and furlough workers due to the coronavirus uncertainty. Macy's announced this morning that the majority of employees for the Macy’s, Bloomingdales, and Bluemercury brands will go on furlough beginning this week. U.S. clothing rental firm Rent the Runway also said on Saturday it had laid off retail employees following temporary store closures amid the ongoing coronavirus outbreak. “Like many businesses affected by the COVID-19 pandemic, Rent the Runway has had to make some difficult decisions in the short term to thrive in the long term, which include temporary store closures and retail role eliminations,” a company spokeswoman said in an emailed statement to Reuters. Last week, Everlane laid off and furloughed more than 200 workers, including retail and those operating back-end functions, as it struggles to cope with the shutdown of its retail business over measures to reduce the spread of the coronavirus.

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5 steps retailers can take to ensure business continuity

Article | March 4, 2020

Every industry has been affected by the COVID-19 pandemic, with governments implementing various measures in a bid to slow the spread of the virus. This means consumers have had to adapt their behaviour, which in turn is reflected within the economy. As many people are furloughed and many stores have had to implement temporary closures, data shows that people are buying less, which has had a direct impact on the retail industry.

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Spotlight

Retail Pro International, LLC

Retail Pro, a retail management software, serves the needs of specialty retailers worldwide, from those just realizing their retail dreams to retailers who've grown to multi-location or multi-regional retail. Retail Pro builds on the omnichannel concept to give you an intelligent, scalable platform for controlled expansion. Retail Pro provides native retail functions to serve critical POS, customer engagement, e-commerce, store stock management and replenishment needs.

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