Do’s and Don’ts of Email Marketing for Retail

| March 13, 2019

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Campaign Monitor makes it easy for mid-size businesses to crush it in the retail space, but there are a few simple rules to remember if you really want to hear that register ring.Check out the bite-sized tips and tricks below.

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Klarna

We are Klarna. A global tech bank on a mission to make payments and shopping as smoooth as possible. We're one of the world's true unicorn companies.We’re valued at over $2.5bn and we're growing by 40% a year.We have more than 2000 employees from more than 70 countries.

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Former Amazon exec on the state of retail e-commerce

Article | February 27, 2020

The e-commerce retail environment is only getting more competitive thanks to digital and increasing mobile retail innovations. And while Amazon reins supreme, and often cited as the one to beat in e-commerce, the mega omnichannel player's marketplace can be a prime opportunity for online retailers big and small, brand name or no name. To get insight on what retailers should be doing and not doing in e-commerce to attract customers and drive business we reached out to James Thomson, who headed up Amazon Services for years and runs a summit/education conference for large Amazon sellers. He's also a partner in Buy Box Experts, an agency supporting brands that sell online.

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Don’t get left on the shelf in the ecommerce evolution

Article | March 26, 2020

Manufacturers are facing a retail armageddon and need to find new ways of driving sales direct or squeezing as much as possible through the ecommerce platforms of their partners. Pivoting to a DTC business is not a quick fix and for many brands, their own ecommerce sites are just not fit for purpose or the budgets are not available to drive the qualified traffic through to purchase. That inevitably leaves a greater focus on driving sales through third party ecommerce sites. The ecommerce penetration rates vary massively from sector to sector and while they have been growing strongly, they have to date made up a relatively small percentage of online sales. Traditional retail still contributes significantly to the bulk of all purchases.

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Retail ,Wholesale Trade,Ecommerce,Retail,E-commerce,point of sale.

Article | February 10, 2020

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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7 Habits of Highly Effective Agile

Article | March 20, 2020

Software development is relatively new when compared to plumbing or electricity. We don’t have standard wire and pipe sizes or handbooks telling us how to “unclog” or “rewire” our testing problems, nor do we have licenses ensuring that we meet industry “code.”

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Spotlight

Klarna

We are Klarna. A global tech bank on a mission to make payments and shopping as smoooth as possible. We're one of the world's true unicorn companies.We’re valued at over $2.5bn and we're growing by 40% a year.We have more than 2000 employees from more than 70 countries.

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