Does promotional pricing drive us to buy more?

Whether it’s to increase demand or to offer consumers an incentive when launching a new item or product range, retailers are never far away from implementing the age-old marketing strategy of promotional pricing. But just how effective are these campaigns? Two-for-one or buy-one-get-one-free deals, to deep discounts and even specials offered in conjunction with movie launches or cultural events are just some of the examples of promotional pricing strategies that retailers offer. However, these businesses have to bear in mind that providing a discount should be recouped with sales increase, and calculations must be taken in order to evaluate the practicality and timing of the offer. For example, cultural holidays are a time when footfall is considerably high, especially during the Christmas period, and retailers often try to capitalise on heavy discounting with consumers who are likely to have the fear of missing out on a deal.

Spotlight

PayFacto

Headquartered in Montreal and operating in Canada, the United States and the United Kingdom, PayFacto is an industry leader in payment solutions and technologies designed for the hospitality and restaurant industry. Recognized for its expertise, flexibility and quality of execution, PayFacto allows merchants of all sizes to take control of their electronic transactions. With its own proprietary payment gateway and SaaS point-of-sale technology, PayFacto offers a unique suite of integrated payment and point-of-sale solutions supported locally through its extensive network of around 100 distributors and resellers. Headquartered in Montreal with operations in Canada, the United States and the United Kingdom,

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POS Retail

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article | May 10, 2024

Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join. While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers. According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available! MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out: Targeted B2B Networking and Lead Generation MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building. A Social Network Dedicated to Business One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking. Customizable and Intelligent Matchmaking The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections. Monetization Opportunities for Creators MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge. Event and Trade Show Integration For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates. Enhanced Data Privacy and Security In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared. User-Friendly Interface and Tools The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration. Provides a Unique Platform for Advertisers and Marketers MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics. Visionary Leadership Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users. MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition. MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment. For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.

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POS Solutions

Retail POS Strategies for Seamless Checkout Experiences

Article | February 15, 2024

Discover effective retail POS strategies to transform retail checkout into a smooth, customer-friendly process. Enhance shopping experiences with latest retail point of sale system features. Contents 1. Seamless Checkout Experiences: The New Retail Standard 2. Comprehensive Strategies for Checkout Optimization 3. Latest Trends in POS Systems 3.1. Cloud-Based Deployment: A Growing Preference 3.2. Mobile POS systems 3.3. AI in POS systems 3.4. Robust Data Privacy 3.5. POS System Integration for Retailers 3.6. Advanced Analytics for Market Segmentation 4. POS System Features for Retail Success 5. The Road Ahead for Retail Checkout 1. Seamless Checkout Experiences: The New Retail Standard In the fast-paced world of ecommerce, consumers are not just looking for the perfect products but also a seamless and hassle-free shopping experience. Retail POS strategies that address the checkout challenge head-on convert consumers’ buying intent into action. The rapid pace of digitalization, especially in the retail and restaurant sectors across North America, Europe, and the Middle East & Africa, has significantly fueled the adoption of POS software. POS systems assist restaurants in dynamic ways to increase their ROI and popularity. This transformation is aligned with the global move towards cashless transactions, propelling the demand for reliable and efficient POS systems. From the psychology of a shopper to the technical nuances of payment processing, every aspect needs to be covered to ensure that checkout experiences not only meet but exceed customer expectations. Security and trust, the cornerstones of any successful e-commerce operation, are also scrutinized when making decisions related to effective retail POS strategies. That means taking a deep dive into the latest advancements in encryption, fraud detection, and secure payment gateways, ensuring that retail ecosystems are equipped to protect customers and businesses effectively. With the rise of mobile commerce and the influence of social media marketing, shopping has become an activity that fits into the brief interludes of a consumer's day. In such moments, a complicated or unclear checkout process can deter potential sales, highlighting the importance of simplicity and efficiency at this final, critical stage of the shopping journey. Research indicates that a significant factor in shopping cart abandonment is the absence of preferred payment options, with many consumers also discouraged by the need to manually enter extensive payment details. This suggests a clear opportunity for retailers to capture lost revenue by simplifying the payment process and offering a wider array of payment options. The concept of frictionless checkout gains prominence, particularly during the holiday season when time is of the essence for shoppers. Retailers can enhance the checkout experience by minimizing the need for consumers to enter new information or perform unnecessary actions. Implementing single-click purchasing and standardized wallet flows can significantly expedite the checkout process, reducing cart abandonment and fostering customer loyalty. In the digital realm, where personal and financial information is exchanged with ease, establishing robust security measures is imperative to protect transactions and build consumer trust. 2. Comprehensive Strategies for Checkout Optimization Optimizing the checkout process is pivotal for retail success, especially during the bustling holiday season. A smooth, efficient checkout not only enhances customer satisfaction but also drives sales. The ultimate objective of strategies for enhanced retail transactions is increased sales and deeper market penetration. Amasty.com highlighted how embracing a global strategy and facilitating easier transactions for customers worldwide can significantly broaden a company's market presence. Exemplifying, We Are Knitters, an e-commerce platform based in Spain known for its knitting kits and supplies, it explained how the platform successfully ventured into 15 new countries. This expansion was made possible through a strategic partnership with Stripe, integrated via Magento, which provided the flexibility in payment options essential for gaining the trust of a diverse new customer base across the US, France, and Germany. Moreover, Magento's integration with Stripe and seamless checkout experience ensured that We Are Knitters could reliably manage a surge in orders during April 2020, demonstrating the effectiveness of their global expansion strategy. Here's a comprehensive look at strategies for checkout optimization, incorporating various industry terms and practices to achieve the benefits of advanced POS features for retail success: Frictionless Transaction Process: Retailers should focus on minimizing the steps to complete a purchase, leveraging advanced POS software and digital transformation in retail to streamline operations. Regularly updating and maintaining POS systems would ensure optimal performance, security, and customer satisfaction. Secure Data Retention: Implementing secure data retention practices is a pivotal step towards accelerating the checkout experience. By securely saving customer information upon their consent, an online platform can swiftly recall these details for future transactions. This method not only expedites the checkout process by eliminating redundant data entry but also significantly minimizes the chance of input errors. Adopt Next-Gen POS System Features: Modern POS strategies include integrating next-gen POS system features that support various payment methods and enhance retail checkout strategies. Features like mobile payments, contactless transactions, and personalized shopping experiences cater to the modern consumer's expectations. Focus on Strategic POS Implementation: Ensure that the system aligns with the retailer's overall sales and marketing strategies. This includes integrating inventory management to keep track of stock levels in real-time and using data analytics for personalized marketing efforts. Optimize Retail Checkout: To optimize checkout in retail, it's essential to streamline the checkout flow, reduce wait times, and remove all unnecessary steps. Strategies for enhanced retail transactions include offering multiple payment options and simplifying the user interface. Leverage Advanced Retail Tech: The future of retail checkout lies in the adoption of advanced technologies. This includes mobile POS systems that allow for payments anywhere in the store, self-checkout options for customers who prefer a DIY approach, and the integration of AI to predict and fulfill customer needs proactively. Personalized Retail Experience: Personalization is key to optimizing the retail checkout experience. From greeting customers by name to offering expedited shipping options, small touches can significantly improve the retail checkout experience. By collecting and analyzing customer data, retailers can also offer personalized recommendations, promotions, and payment options. This not only enhances the customer's experience but also increases the likelihood of repeat business. Incorporating these strategies into retail operations can significantly improve checkout process, leading to higher customer satisfaction and increased sales. By focusing on these areas, retailers can reduce cart abandonment rates and enhance their sales, ensuring a positive shopping experience that encourages customers to return. 3. Latest Trends in POS Systems The surge in demand for bespoke POS software solutions across various industries is a pivotal growth driver of next-gen POS system features. These solutions facilitate enhanced operational efficiency, enabling businesses to concentrate on core activities with their technological advancements while leveraging advanced analytics and customer management tools. The North American and EMEA POS software market, integral to the rapidly evolving retail and hospitality sectors, stands as a testament to the shift towards digital transactions. With a market size valued at $6,553.1 million in 2021, it is projected to experience robust growth, reaching $21,140.1 million by 2031, at a CAGR of 12.7%. This growth trajectory is underpinned by the burgeoning demand for sophisticated, user-centric POS solutions across diverse corporate sectors, aiming to streamline operations and enhance customer engagement. Advancements in modern retail checkout are a testament to the continuous evolution of POS software. Let’s study the latest trends in retail point of sale technology and advancements in POS systems. 3.1. Cloud-Based Deployment: A Growing Preference The shift towards cloud-based POS solutions is notable, providing businesses with the agility to manage operations remotely and scale as per evolving needs. This trend is particularly beneficial for SMEs seeking cost-effective, scalable solutions. Cloud deployment is emerging as the preferred choice for its remote accessibility and scalability. However, on-premises solutions remain relevant for businesses prioritizing data control and security within their IT infrastructure. 3.2. Mobile POS systems Digital transformation in retail has led to the growing popularity of mobile POS solutions. This trend reflects a dynamic balance in the market, where the longstanding dominance of fixed POS systems, particularly in traditional retail and restaurant environments, is being complemented and, in some cases, challenged by the advantages offered by mobile alternatives. With COVID-19, people have witnessed a surge in using contactless payment methods. This trend gave way to contactless payments using mobile phones and similar devices, which will likely transcend from a temporary to a new norm. [Source: hostmerchantservices] Android POS systems have been gaining traction as mobility is especially beneficial for businesses that operate outside traditional settings, such as outdoor markets, pop-up stores, and food trucks, as well as for those looking to enhance customer service by reducing wait times and streamlining payment processes right at the table or the point of decision. 3.3. AI in POS systems The integration of AI into POS systems signifies a leap towards adapting swiftly to industry-specific needs. Coupled with machine learning, POS systems will offer personalized customer recommendations based on purchase history, making personalized shopping experiences the standard. 3.4. Robust Data Privacy Robust data security festures in POS systems has emerged as a critical trend in safeguarding customer information and maintaining trust. The retail giant fell victim to one of the largest and most publicized data breaches of all time in late 2013 after attackers infected its POS systems with the Trojan.POSRAM malware and stole PII and payment card information on as many as 70 million target customers. Target ended up settling a class action suit from the breach for $39 million and incurring another $19.9 million in associated legal costs. [Source: digitalguardian] With the rise of sophisticated cyber-attacks, implementing application whitelisting, and maintaining up-to-date software with regular vulnerability assessments cannot be overstated. These measures, along with network segmentation, two-factor authentication, and continuous monitoring for threats, will continue to hold importance in order to thwart POS security compromises and protecting sensitive payment information. 3.5. POS System Integration for Retailers POS integrations offer retailers a unified, detailed overview of their operations, linking customer management, inventory tracking, employee scheduling, and financial flows transparently. These integrations enable tailored compensation for employees with varied responsibilities, adjusting wages according to the role and time worked, thus streamlining payroll processes. Time and attendance features automate tracking and compliance, reducing manual effort and ensuring accuracy. Commission calculations are simplified, directly integrating with payroll solutions for immediate compensation adjustments. 3.6. Advanced Analytics for Market Segmentation To stay competitive, businesses are utilizing the advanced analytics capabilities of modern POS systems. These insights can drive strategic decisions, optimize operations, and enhance customer experiences. The retail sector, followed closely by hospitality, represents the largest market share, leveraging POS software for comprehensive management solutions, from inventory to customer loyalty programs. Insights are helpful for geo-based decisions also. North America, particularly the US, and Europe are the primary markets for POS software, driven by robust retail and hospitality sectors. The Middle East & Africa region, although at a nascent stage, shows promising growth potential, attributed to increasing digitalization and economic diversification efforts. 4. POS System Features for Retail Success Selecting the right POS system is crucial for the success of any business. Focusing on the below-mentioned integrated features can enhance efficiency, customer satisfaction, and sales: Sales Management: Automate the sales process with real-time reporting and inventory updates, facilitating quick, accurate transactions and seamless stock control. Inventory Management: Implement advanced features for real-time stock level maintenance, accurate forecasting, and minimization of waste, ensuring product availability and optimizing storage costs. Customer Relationship Management (CRM): Utilize tools for building strong customer relationships. Implement loyalty programs and integrate marketing efforts to boost retention and engage effectively with your audience. Employee Management: Streamline staff scheduling, payroll, and performance tracking. Automated reporting aids in efficient workforce management, enhancing productivity and job satisfaction. Analytics and Reporting: Gain invaluable insights with comprehensive analytics on sales trends, inventory management, and customer behavior, enabling data-driven decisions that drive growth. Loyalty Programs and Offers: Encourage repeat business with loyalty programs that reward customer loyalty, thereby enhancing customer retention and increasing sales. Marketing Integrations: Leverage software that integrates seamlessly with email marketing and social media platforms, simplifying your marketing efforts and amplifying customer engagement. It is vital to note that the hardware components must not be ignored during a discussion on ideal POS system. The shift towards simpler, more intuitive POS hardware is significantly improving the retail experience by focusing on enhanced mobility and streamlined operational efficiency. A thorough knowledge of key features and hardware not only streamlines business operations, but also provides a foundation for sustained growth and customer satisfaction. 5. The Road Ahead for Retail Checkout The road ahead for retail checkout is marked by technological innovation, consumer-centric strategies, and a heightened focus on security. Retailers who adapt to these evolving trends, embracing the capabilities of advanced POS systems, will position themselves for success in the dynamic retail ecosystem. The future of retail checkout is not just about transactions; it’s about creating memorable shopping experiences that foster loyalty and drive growth. The future also lies in the continuous innovation of POS systems. As technology advances, so do the opportunities for retailers to create more engaging, efficient, and secure shopping experiences. Embracing these changes and adapting to the latest trends will be key for retailers aiming to stay competitive and meet the evolving expectations of their customers.

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POS Solutions, POS Retail, Ecommerce Merchandising

mPOS: Modern Payment Solutions for Restaurants

Article | June 10, 2024

Digital innovations continue to be a driving force in changing how people make and receive payments. Cash registers are becoming obsolete as business owners now seek to achieve greater flexibility and control. Similarly, the days of basic systems and stationary credit card leaders are long gone. POS systems for restaurants are changing, evolving, and morphing in response to the demands of restaurateurs and other hospitality business owners for features that did not exist 10 years ago. Impact of mPOS on Restaurants The emerging startup business of mobile point-of-sale (mPOS) systems enables clean features to be considered in the overall restaurant-oriented design at a reasonable cost and with a lesser amount of time and effort. With mPOS systems, restaurants can enhance and improve their operational environment. By opening the gates of traditional POS systems to external developers and the cloud, restaurant owners have ample opportunities to streamline existing processes, such as coupon redemption, and implement entirely new initiatives, like location-based marketing. The ability of the mPOS solutions to provide versatility to restaurant payment systems is one of their greatest benefits. Using a portable device equipped with POS software, waitstaff can print food orders for the kitchen, create customer bills, and accept payments from a variety of options such as QR codes, UPI, debit cards, mobile wallets, and many others. At the same time, these POS systems can facilitate communication between various restaurant departments. For instance, every order can feed information in real-time, allowing for the automatic tracking of inventory levels. In many instances, point-of-sale systems can also manage restaurant reservations. The Wave of the Future In recent years, the introduction of new technologies has enabled smart business solutions, such as mobile point of sale (mPOS), which have pushed the hospitality industry to achieve higher levels of internal expertise in core operational areas. The restaurant sector has long been a creative space that caters to consumers' and cultures' ever-changing tastes. There is now an embrace of technology that customizes the customer experience in unimaginable ways. Restaurant POS systems will play a prominent role in enabling these hospitality spaces to introduce new ways of serving food to customers, in the coming years, providing opportunities for POS solution providers to launch advanced restaurant POS systems and capitalize on them.

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POS Solutions

We Have No Idea What We’re Doing

Article | December 15, 2020

Prior to the pandemic and quarantine, less than 8% of commerce was online. As of Q3FY20 eCommerce grew north of 14% of all commerce. So while the Retailpocalypse was in its last phase, physical retail still outsold eCommerce by at least 7:1. The failure rate of crowdfunding campaigns is 85%. The failure rate of eCommerce store owners ranges from 80 to 97%. What if there were a way to bridge the gap between these three failure rates? What if we could bridge what people consume online with what they purchase offline before waiting for brain-computer interfaces (BCI)? In short what if we could bridge social and commerce? (Example use case.) Mostly missing are the memorable, meaningful, measurable and monetizable responses from people interested in stories about beagles, princesses and pitbulls, pets, car repair, raspberry blueberry vinaigrette gyros, budget-saving techniques for holiday travel, getting stuck at airports in blizzards, rental cars and Cup o’ Noodles, My Fair Lady and @Instacart, dining out at the delicious Banana Leaves café, cooking kosher halal gelatin-free, blue #1 artificial dye-free egg nog flavored marshmallows, 50th anniversaries and chocolate ganache, adventures camping with youth groups, birdhouses built by kids, rainbow hair dye, artificial dye-free cakes DIY for your child’s birthday party, and Halloween gingerbread houses and Greek Mount Olympus costumes. Other than ad revenue Youtube collects which most of it’s video posters see little of, monetizing the DIY craze has proven quite tricky. Ditto for Christmas shopping, smartphone accessories, buying a new luxury Subaru online with no salesman, how to get hard to find contact lenses and vitamins for kids, how Amazon often has thrift store prices on inventory thrift stores rarely carry, the challenges of buying clothes on Amazon that don’t fit but you don’t realize that until the clothes arrive, DIY car repair, funny car repair, glorious victory of car repair, diaper cakes and muscle aches, drones and honey scones, Triple A baseball and blue-tailed skinks, favorite foods, fasting, and Boston, fused vertebrae and buried treasure, where to buy school supplies when most stores are sold out, creameries and charcuterie, Bridging social media with eCommerce has been the white rhino of many investors and start-ups for many years. Instead of working toward such solutions, we have VC’s and stockholders asking about vanity metrics: - How many people looked at your website? Instead of: How many people subscribed or how many purchased an item?- - How many downloads per month does your app have? Instead of: How many of the people who downloaded your app have note removed it less than 30 days later? - What’s your ad revenue? Instead of: How can your product capture or create more value? In reply entrepreneurs answer these questions, they often present their increased spend on marketing followed up with vanity milestones: “We’re using Google Analytics and similar providers to track every movement of the supply chain, to ensure when the purchaser’s journey is completed, there’s no delay in delivery. This will lead to more frequent purchases ideally of higher priced products, and… We are pitching to Chipotle on Friday!” This leads to concentrated research on Chipotle’s SWAT, followed up with an excellent pitch including a demo via Zoom. The result of this pitch is usually: 1. The person loved the pitch and accepts your invitation to meet again with his/her manager next week. 2. The person you pitched to is not the decision-maker 3. The person you pitched to doesn’t quite understand what you’re pitching 4. The person you pitched to had 3 other projects due by COB and wasn’t fully present and listening to your 10-minute pitch 5. You provided too many facts too quickly, trying to build rapport 6. You shared how you’re product can reduce shrink, increase ROI, decrease costs, increase retention, and cure cancer. The person you pitched to doesn’t believe all those promises. 7. The person you pitched to is afraid of advocating change; the risk from change that results in lesser results can lead to negative repercussions. The risk of “business as usual” is minimal. Forgotten by almost all eCommerce platforms and store owners are the facts that: - People behave differently when they are observed (best behavior vs. average behavior). Despite this, we are seeing an incredible number of start-ups that offer to help track everything your customers do. “We’re Palantir for eCommerce” is essentially the ethos of these companies. - The Paradox of Choice by Barry Schwarz – too many choices overwhelm the person making the choice, to the point that no decision is made. If you don’t train your mind to buy what you want even if you have to look on pages other than Amazon and Google Shopping, you might end up buying the product you almost wanted. - The concept of incentivized virality – when PayPal gave $20 to each person who referred another person who joined, and when DropBox offered free data storage to people who referred friends who joined – which Reid Hoffman and Chris Yeh brilliantly detailed in Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies. So now each eCommerce platform tries to copy Amazon who built their model on the opposite of physical retail. Consider your last experience renting a car at an airport vs. Amazon: - Do you want to refill the gas tank or would you like us to? - Would you like liability only or more comprehensive types of insurance coverage? - Would you like a GPS? - Would you like to join our exclusive members club? etc., etc. Adding to what @ElevateDemand said, “ B2B marketing is broken,” Raj De Datta, CEO and cofounder of @Bloomreach said, “The future of B2C marketing looks like B2B marketing,” Kevin Marasco, CMO of @Zenefits correctly said “marketing is going back in time from B2B to B2C” or person to person. Smart speakers in every phone, tablet, laptop PC, TV, and car succeeded by BCI, which @Facebook and @Neuralink are pioneering, hold great potential. Until those products arrive or after their R&D phase, @Homemaide’s object recognition and image recognition models can provide the sorely needed bridge between Social and Commerce.

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Spotlight

PayFacto

Headquartered in Montreal and operating in Canada, the United States and the United Kingdom, PayFacto is an industry leader in payment solutions and technologies designed for the hospitality and restaurant industry. Recognized for its expertise, flexibility and quality of execution, PayFacto allows merchants of all sizes to take control of their electronic transactions. With its own proprietary payment gateway and SaaS point-of-sale technology, PayFacto offers a unique suite of integrated payment and point-of-sale solutions supported locally through its extensive network of around 100 distributors and resellers. Headquartered in Montreal with operations in Canada, the United States and the United Kingdom,

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POS Retail

Leading Wireless Retail Platform Provider Real Time Technologies Continues Growth and Expansion With Acquisition of Your Ware Software

Real Time Technologies (RT²) | January 24, 2024

Real Time Technologies, Inc (RT²), the largest enterprise front-end software platform serving Fortune 500 companies in the U.S. wireless industry, announced today its acquisition of Your Ware Software, a provider of customized business intelligence, sales, and compensation reporting for the wireless retail postpaid channel. Trusted by tier-one telecom carriers to provide retail activation, point-of-sale (POS), payments, business intelligence, and inventory management solutions, RT²'s acquisition of Your Ware Software adds key capabilities to its burgeoning retail wireless store solutions, enabling further expansion into postpaid channels for customers. The purchase is expected to add access to another 4,000 postpaid locations for RT²'s industry-leading wireless retail platform, setting the company up for another banner year in 2024. "The acquisition of Your Ware significantly expands RT²'s presence in the postpaid retail environment and adds to our long-standing success as the leading enterprise POS and Payments provider in prepaid wireless channels," said Omar Azrag, CEO of RT². "The Your Ware team has similar DNA to RT² and brings a world-class level of service specializing in building and deploying customized solutions for the postpaid channel. We are thrilled to have them part of the RT2 family," says Ali Koumaiha, Founder & CPO of RT². "For 22 years, Your Ware Software has designed POS, inventory management, and commission-tracking software for authorized retailers representing tier-one U.S. telecom carriers. Our team of world-class developers and engineers are excited to join the RT² family and continue to serve our customers with the industry-leading products and services they've come to expect. This deal is a triumph for our employees and our customers," says Chris Jones, CEO of Your Ware Software. Neither party disclosed the terms of the deal at this time, and it will remain confidential. In August of 2022, RT² acquired IAS, formerly Qpay from InComm Payments, specializing in customizable payment and technology solutions and the payment processor of choice for retailers, master agents and wireless carriers. RT² has since transformed and simplified the payment offering with an industry-first service model, much to the delight of their long-term customers. About Real Time Technologies (RT²) RT² offers the most flexible cutting-edge Retail Management Solutions that encompass POS, inventory management, payment services, frontline employee management & engagement, business intelligence, and digital automation tools for the wireless industry. RT² support Fortune 500 companies unify their customer experience and remove pain points across multiple retail touch points. Now serving over 14,000 retail locations across the US, Territories, and Canada. RT² prides itself on fostering a family culture and a dynamic work environment where team members are set up to make meaningful contributions across the organization. Learn more at www.rt2.com.

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POS Solutions

XY Retail Introduces Cutting-Edge Order Management System for Luxury Retailers

XY Retail | January 08, 2024

XY Retail, a leader in innovative retail solutions, today announces the launch of its latest product, an advanced Order Management System (OMS) that comes fully pre-integrated with the XY Point of Sale (POS) and Clienteling solutions. In response to evolving retailer needs, XY Retail has engineered a comprehensive OMS that not only streamlines order processing but also works seamlessly with the existing XY POS and Clienteling systems. This integrated approach marks a significant leap forward in providing retailers with a unified platform to enhance operational efficiency, customer engagement, and overall business performance. The XY Retail OMS offers: End-to-End Integration: The XY OMS is intricately woven into the fabric of the XY POS and Clienteling systems, fostering a holistic retail ecosystem. This end-to-end integration ensures a fluid and synchronized customer experience across all touchpoints. Effortless Order Processing: With a user-friendly interface, the OMS simplifies and accelerates order management, from initiation to fulfillment. Retailers can now seamlessly track and fulfill customer orders with precision. Real-Time Inventory Visibility: Leveraging the synergy with the XY POS, the OMS provides real-time visibility into inventory levels. This empowers retailers to optimize stock, minimize overstock or stockouts, and enhance overall inventory management. Clienteling Enhancement: The integrated OMS elevates the clienteling experience by consolidating customer information from POS transactions and order history. Sales associates can access a comprehensive view of customer interactions, preferences, and purchase history, enabling personalized and targeted engagement. Data-Driven Decision Making: Harnessing the power of interconnected systems, the XY Retail OMS enables data-driven decision-making. Retailers can gain valuable insights into customer behavior, inventory trends, and sales performance, facilitating strategic planning and business growth. "We're excited to introduce our integrated Order Management System, marking a significant step in advancing retail operations,” said Susan Jeffers, CEO of XY Retail. “By seamlessly merging order management with our POS and Clienteling systems, we provide retailers with a powerful tool to navigate the complexities of modern commerce efficiently and strategically. This integration underscores our commitment to delivering innovative solutions, enhancing operational efficiency, and empowering our clients to stay ahead in a dynamic industry." About XY Retail XY Retail is a trailblazer in the world of unified commerce solutions, revolutionizing the retail landscape with cutting-edge technology and innovation. Our microservices based, API-first, cloud-native platform seamlessly and vertically integrates mobile point of sale, order management, clienteling, and omnichannel capabilities, empowering global brands to deliver unparalleled customer experiences. With a commitment to excellence and a vision for the future of retail, XY Retail is at the forefront of shaping the next generation of innovative and dynamic commerce.

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POS Retail

GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

Business Wire | September 28, 2023

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center. GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points. GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals. What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO. “GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.” Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center. The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year. About GK GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

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POS Retail

Leading Wireless Retail Platform Provider Real Time Technologies Continues Growth and Expansion With Acquisition of Your Ware Software

Real Time Technologies (RT²) | January 24, 2024

Real Time Technologies, Inc (RT²), the largest enterprise front-end software platform serving Fortune 500 companies in the U.S. wireless industry, announced today its acquisition of Your Ware Software, a provider of customized business intelligence, sales, and compensation reporting for the wireless retail postpaid channel. Trusted by tier-one telecom carriers to provide retail activation, point-of-sale (POS), payments, business intelligence, and inventory management solutions, RT²'s acquisition of Your Ware Software adds key capabilities to its burgeoning retail wireless store solutions, enabling further expansion into postpaid channels for customers. The purchase is expected to add access to another 4,000 postpaid locations for RT²'s industry-leading wireless retail platform, setting the company up for another banner year in 2024. "The acquisition of Your Ware significantly expands RT²'s presence in the postpaid retail environment and adds to our long-standing success as the leading enterprise POS and Payments provider in prepaid wireless channels," said Omar Azrag, CEO of RT². "The Your Ware team has similar DNA to RT² and brings a world-class level of service specializing in building and deploying customized solutions for the postpaid channel. We are thrilled to have them part of the RT2 family," says Ali Koumaiha, Founder & CPO of RT². "For 22 years, Your Ware Software has designed POS, inventory management, and commission-tracking software for authorized retailers representing tier-one U.S. telecom carriers. Our team of world-class developers and engineers are excited to join the RT² family and continue to serve our customers with the industry-leading products and services they've come to expect. This deal is a triumph for our employees and our customers," says Chris Jones, CEO of Your Ware Software. Neither party disclosed the terms of the deal at this time, and it will remain confidential. In August of 2022, RT² acquired IAS, formerly Qpay from InComm Payments, specializing in customizable payment and technology solutions and the payment processor of choice for retailers, master agents and wireless carriers. RT² has since transformed and simplified the payment offering with an industry-first service model, much to the delight of their long-term customers. About Real Time Technologies (RT²) RT² offers the most flexible cutting-edge Retail Management Solutions that encompass POS, inventory management, payment services, frontline employee management & engagement, business intelligence, and digital automation tools for the wireless industry. RT² support Fortune 500 companies unify their customer experience and remove pain points across multiple retail touch points. Now serving over 14,000 retail locations across the US, Territories, and Canada. RT² prides itself on fostering a family culture and a dynamic work environment where team members are set up to make meaningful contributions across the organization. Learn more at www.rt2.com.

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POS Solutions

XY Retail Introduces Cutting-Edge Order Management System for Luxury Retailers

XY Retail | January 08, 2024

XY Retail, a leader in innovative retail solutions, today announces the launch of its latest product, an advanced Order Management System (OMS) that comes fully pre-integrated with the XY Point of Sale (POS) and Clienteling solutions. In response to evolving retailer needs, XY Retail has engineered a comprehensive OMS that not only streamlines order processing but also works seamlessly with the existing XY POS and Clienteling systems. This integrated approach marks a significant leap forward in providing retailers with a unified platform to enhance operational efficiency, customer engagement, and overall business performance. The XY Retail OMS offers: End-to-End Integration: The XY OMS is intricately woven into the fabric of the XY POS and Clienteling systems, fostering a holistic retail ecosystem. This end-to-end integration ensures a fluid and synchronized customer experience across all touchpoints. Effortless Order Processing: With a user-friendly interface, the OMS simplifies and accelerates order management, from initiation to fulfillment. Retailers can now seamlessly track and fulfill customer orders with precision. Real-Time Inventory Visibility: Leveraging the synergy with the XY POS, the OMS provides real-time visibility into inventory levels. This empowers retailers to optimize stock, minimize overstock or stockouts, and enhance overall inventory management. Clienteling Enhancement: The integrated OMS elevates the clienteling experience by consolidating customer information from POS transactions and order history. Sales associates can access a comprehensive view of customer interactions, preferences, and purchase history, enabling personalized and targeted engagement. Data-Driven Decision Making: Harnessing the power of interconnected systems, the XY Retail OMS enables data-driven decision-making. Retailers can gain valuable insights into customer behavior, inventory trends, and sales performance, facilitating strategic planning and business growth. "We're excited to introduce our integrated Order Management System, marking a significant step in advancing retail operations,” said Susan Jeffers, CEO of XY Retail. “By seamlessly merging order management with our POS and Clienteling systems, we provide retailers with a powerful tool to navigate the complexities of modern commerce efficiently and strategically. This integration underscores our commitment to delivering innovative solutions, enhancing operational efficiency, and empowering our clients to stay ahead in a dynamic industry." About XY Retail XY Retail is a trailblazer in the world of unified commerce solutions, revolutionizing the retail landscape with cutting-edge technology and innovation. Our microservices based, API-first, cloud-native platform seamlessly and vertically integrates mobile point of sale, order management, clienteling, and omnichannel capabilities, empowering global brands to deliver unparalleled customer experiences. With a commitment to excellence and a vision for the future of retail, XY Retail is at the forefront of shaping the next generation of innovative and dynamic commerce.

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POS Retail

GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

Business Wire | September 28, 2023

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center. GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points. GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals. What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO. “GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.” Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center. The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year. About GK GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

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