Does a Shorter Shopping Season Between Thanksgiving and Christmas Affect Retail Sales?

TRICIA KING | November 13, 2019

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When compared with previous years, the 2019 holiday shopping season has six less days between Thanksgiving and Christmas. What does this mean for retailers? Does less time for shopping translate to stagnating sales? To find out, we did an analysis of holiday trends dating back to 2013, the last time Thanksgiving was so late on the calendar. We looked across multiple retail verticals, including home decor, children’s items, apparel, and electronics, and the results revealed an interesting trend that impacts how retailers should plan their holiday campaigns this year. People use Thanksgiving as their marker for when to start and finish their holiday shopping. Sales ramp up in the two weeks to three weeks prior to the holiday no matter which week it falls, but decline sharply if it falls earlier, and gradually if it falls later.

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Spotlight

Ebuy Deals

We are a challenging and focused online gifting company striving to be in the list of World’s top online gifting firms. With not only highly skilled management, we also have innovative product range to meet the customer needs. With a passion to grow stronger in various categories of gift products and with a strong presence across the globe we keep updating our product range. Our Management and committed team are constantly on the lookout of providing quality through novel products. We believe in quality of work, we shall cherish building our business through Human Values, Ethics, Commitment and Punctuality with Honesty.

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