Do furniture retailers need a new approach in the digital age?

GUEST CONTRIBUTOR | March 21, 2019

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Through a special arrangement, what follows is a summary of an article from Retail Dive, a publication providing new and exclusive insights to retail executives and decision makers.Home goods retailers have adapted as retail has become more digitally focused, but it’s still a category in which many consumers need convincing to make a purchase online. After all, furniture is thought of as an investment piece, the category’s hard to return and typically used almost daily. Simply providing more details online can alleviate hesitations.“Better descriptions, better photography — we’ve seen a lot of retailers take that in-house and have videos and just more information for the customer,” said Telsey Advisory Group’s Cristina Fernandez. “Online chat and being able to make that experience a lot easier and give the consumer a lot more information so they can make a better decision.”

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