Disruptions in Retail through Digital Transformation

| June 6, 2017

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The word “Innovative Disruption”, to quote from Mr. Clayton Christensen, the Author of “Innovator’s Dilemma”, refers to an organization or entrepreneur anticipating Customer’s needs, passionately falling in love with Customer and creating a market where none existed. The rapid pace of such disruptions mostly shake up established traditional business models and make the earlier known Rules of Success or Growth redundant in today’s “Phygital” connected world especially Retail.

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Bershka

Bershka was set up in 1998 as an innovative fashion retail concept that targets young fashion oriented customers. There are currently more than 1000 stores in over 70 markets.

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Spotlight

Bershka

Bershka was set up in 1998 as an innovative fashion retail concept that targets young fashion oriented customers. There are currently more than 1000 stores in over 70 markets.

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